Kitkat gives GenZ a break from decision-making
Nestle Kitkat has launched its latest campaign, '
Kitkat Snap to Decide
' with actor
Jackie Shroff
.
Gopichandar Jagatheesan, head,
confectionery business
,
Nestle India
, said, 'With 'Snap to Decide', we've taken a familiar
brand ritual
and turned it into a fun, relatable tool that gives them a much-needed break from
decision-making
.'
While life continues to be all about choices, from trivial to significant —especially for the Gen Z—this campaign transforms everyday dilemmas into light-hearted, 'no-pressure' moments.
From choosing playlists to picking meals – even the smallest of choices can feel exhausting in today's always-on world. With Snap to Decide, Kitkat offers a playful way to take a break from
overthinking
—just snap and go with the flow, the brand stated in a press note.
The rollout continues with a range of
digital creators
who are bringing the idea to life: sometimes, the best way to decide is with the snap of a Kitkat.
Watch the video here:
View this post on Instagram A post shared by KITKATINDIA (@kitkatindia)
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