Poonawalla Fincorp launches digital Business Loan 24/7 for MSMEs
Poonawalla Fincorp Limited (PFL), a non-banking financial company (NBFC) promoted by the Cyrus Poonawalla Group, has launched 'Business Loan 24/7' — a fully digital lending solution targeted at micro, small, and medium enterprises (MSMEs).
The new product is designed to offer instant loan approval through a risk-first digital model that evaluates creditworthiness using real-time data. Business Loan 24/7 is powered by Straight Through Processing (STP), which allows for an end-to-end paperless and branchless loan journey.
According to PFL, the loan product integrates with India's digital public infrastructure, including the Goods and Services Tax (GST) network, account aggregators, and credit bureaus. This integration facilitates automated data verification and financial behavior assessment, enabling faster and more precise credit decisions.
The company said its model moves beyond traditional metrics by incorporating digitized data directly from the source to strengthen the risk assessment framework. The focus is on delivering responsible credit access to growth-focused enterprises while managing risk through advanced analytics.
Business Loan 24/7 is aimed at MSMEs across Tier 1, Tier 2, and Tier 3 cities, covering segments such as retail, services, trade, and manufacturing. PFL plans to gradually build scale over the next 4–6 quarters, maintaining a calibrated approach to risk.
This launch follows the company's earlier rollout of a digital lending solution for salaried professionals and is part of its broader strategy to expand digital lending capabilities in both consumer and MSME segments.
Aman Shukla is a post-graduate in mass communication . A media enthusiast who has a strong hold on communication ,content writing and copy writing. Aman is currently working as journalist at BusinessUpturn.com
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