This is how South Africans want to travel in 2025
A total of 85% of local travellers said they are braver on holiday, the highest among all markets surveyed. The trend is particularly strong among younger travellers, with 87% of 18- to 24-year-olds and 91% of 25- to 34-year-olds expressing a willingness to try new and exciting things.
Popular activities include: climbing high structures (56%);
participating in high-octane activities such as zip-lining, skydiving and theme park rides (54%); and
trying unusual foods (45%).
Another rising trend are 'heritage holidays', where travellers explore their family's heritage, history or ancestry. A total of 75% of South Africans have taken or plan to take a heritage holiday soon. The trend is more prevalent among younger generations, with 77% of 18- to 24-year-olds and 88% of 25- to 34-year-olds having taken a heritage holiday or planning to, compared to 42% of those aged 65 and above.
Key motivations include the desire to understand where their family comes from and what their life was like (64%) and to see where their ancestors lived (53%).
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