Google's AI can now call local businesses on your behalf to check availability, pricing, and other details
Robby Stein, Google Search's vice president of product, explained to The Verge that the new feature uses a combination of Google's Duplex model and its newer Gemini AI system. 'Gemini, with Duplex tech, will be able to make calls on your behalf,' Stein said, adding that the AI will introduce itself clearly to the business as a Google bot, calling on behalf of a customer.This time, the AI introduces itself clearly and sticks to gathering basic service details. Business owners can also opt out of receiving such AI calls in their Google Business Profile settings.Alongside this AI calling feature, Google is also testing more advanced capabilities under its Gemini AI programme. This includes Gemini 2.5 Pro, which is now available to users who have opted into 'AI Mode'. This version is built for more complex tasks like coding, maths, and deep research. It also powers 'Deep Search,' a new tool that can dig up in-depth reports by reasoning through multiple queries step-by-step.While these advanced features are limited to subscribers, the AI calling tool is free to use but only available in the US. There is currently no information on if and when it will launch in India. However, with the AI Mode's launch in India recently, we can expect the AI Calling tool to make it to India soon too. Google says this is just one of many new 'agentic' features it's working on to make Search more helpful in day-to-day tasks.- Ends
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