
Samsung and Lenovo Sign MoU to Collaborate on Smart Stadium and Entertainment Projects in Saudi Arabia
With Saudi Arabia set to host the FIFA World Cup 2034, the country is investing heavily in advanced stadium technologies, connectivity infrastructure, and immersive fan experiences. Through this MoU, Samsung and Lenovo will leverage their respective strengths to deliver cutting-edge display solutions, AI-powered engagement tools, and seamless smart venue integration. Samsung will provide its expertise in display technologies and air conditioning systems to enhance fan experiences and operational efficiency, while Lenovo will contribute its advanced computing, infrastructure, and software solutions.
Samsung has long been at the forefront of enhancing live events with ultra-large LED displays, interactive digital signage, AI-driven fan engagement, and real-time data analytics to redefine the sports entertainment experience. From high-resolution, AI-optimized video walls and stadium-wide digital signage to interactive kiosks and smart connectivity solutions, Samsung has already set new benchmarks in world-renowned venues such as SoFi Stadium in Los Angeles, Santiago Bernabéu Stadium in Madrid, and King Abdullah Sports City in Jeddah.
Under this partnership, Samsung and Lenovo will combine their expertise to introduce next-generation smart stadium solutions, focusing on:
• Next-Generation Display & Digital Signage – Ultra-HD, AI-enhanced LED screens and interactive digital signage, delivering crystal-clear visuals and real-time replays.
• Advanced Computing & AI Infrastructure – Lenovo will provide its expertise in high-performance computing, AI-driven analytics, and cloud-based solutions to optimize stadium operations, enhance security, and improve real-time decision-making.
Hendrick Lee, Managing Director of Samsung Saudi Arabia, said: 'At Samsung, we believe that technology is the key to shaping the future of sports and entertainment. By leveraging our expertise in display technologies, AI, and smart connectivity, we are setting the stage for a new era of immersive fan engagement—one that seamlessly blends physical and digital experiences. Our collaboration with Lenovo underscores our commitment to driving intelligent, data-driven stadium transformation, bringing fans closer to the action than ever before.'
Marwan Bsat, Lenovo's General Manager in Saudi Arabia, said: 'With the rapid growth of Saudi Arabia's sports and entertainment sector, the demand for intelligent, connected solutions inside and outside stadiums has never been greater. Technology will drive every aspect of the fan experience and event operations. We are excited to partner with Samsung to deliver cutting-edge innovations that redefine smart infrastructure and support Saudi Arabia's vision for world-class, technology-driven venues.'
Through this MoU, Samsung and Lenovo are taking a bold step toward redefining stadiums as fully connected, interactive entertainment hubs. This initiative will help elevate Saudi Arabia's sports and entertainment sector, supporting the Kingdom's broader vision for economic diversification and global leadership in next-generation venue technology.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Syyaha
6 days ago
- Syyaha
Experience the Future of Innovation at Samsung's experience space in Riyadh
Riyadh, Saudi Arabia – Jul 15, 2025 – Samsung Electronic Saudi Arabia announced the launch of a dynamic and interactive Samsung Experience Space at Riyadh Park and Granada Mall, running from July 10 and for a duration of one month. This initiative aims to provide visitors with a unique opportunity to immerse themselves in Samsung's latest innovations and cutting-edge technology through a series of hands-on activities and demonstrations. The activation zone is designed to showcase Samsung's newest devices and features, offering an engaging environment for tech enthusiasts and everyday users alike. At the event, guests will be able to explore the Gemini live feature, which is integrated into the innovative Fold and Flip 7 devices. This feature allows users to experience fluid multitasking and seamless device interaction like never before. Visitors can also test the Galaxy Z Flip7's real camera experience, highlighting its high-resolution capabilities that capture stunning, professional-quality images in various settings. Additionally, they can delve into the advanced photography features of the Galaxy Z Fold 7, which has become renowned for its high-resolution camera and versatile shooting modes. Gaming enthusiasts will have the chance to test the high-performance gaming capabilities of the Galaxy Z Fold 7, experiencing fast processing speeds and smooth graphics that are perfect for mobile gaming adventures. Sami Khairalla, Country Senior Director for MX at Samsung, expressed his enthusiasm about the event, stating, 'We are thrilled to bring this interactive Samsung Experience Space to Riyadh. It represents our commitment to innovation and to providing our fans and new users with an opportunity to explore and experience our latest technological breakthroughs firsthand. This activation zone is a testament to how Samsung aims to enhance everyday life through smarter devices and more engaging experiences.' Visitors are encouraged to visit the Samsung Experience Space at Riyadh Park and Granada Mall, where they can explore products, participate in live demonstrations, and enjoy exclusive offers available to those who complete the full journey within the activation zone. This event is an ideal opportunity for Samsung fans and tech enthusiasts to connect with the brand's latest offerings, learn more about the innovative features, and experience the future of mobile technology firsthand. To learn more about the activity you can visit the Samsung Experience space page under the following link


Daily Tribune
14-07-2025
- Daily Tribune
Slimmer, smarter, sleeker : Samsung says Galaxy Z Fold7 is here to wow your world
Samsung Electronics has announced the launch of the Galaxy Z Fold7, the slimmest and lightest device in its foldable lineup, weighing just 215 grams. The flagship foldable combines Galaxy all with a 6.5-inch Dynamic AMOLED 2X cover display, a wider screen with a new 21:9 aspect ratio and a powerful hardware to deliver an ultra-premium smartphone experience in a compact form. The Fold7 features a redesigned 8-inch Dynamic AMOLED 2X main display that is 11% larger than its predecessor, offering an expansive workspace for editing, multitasking, and immersive viewing. The device reaches 2,600 nits of peak brightness, ensuring visibility even in direct sunlight. Samsung has engineered the device with a thinner Armor FlexHinge, a more durable titanium plate layer, and 50K thinner Ultra-Thin Glass. The frame uses upgraded Armor Aluminum for enhanced strength, while the cover display is protected with Corning Gorilla Glass Ceramic 2. The Fold7 is powered by the Snapdragon 8 Elite for Galaxy processor, delivering significant performance gains, including a 41% boost in AI processing. It runs on One UI 8 based on Android 16, with Galaxy AI tools optimised for large screens. Features such as Circle to Search, Drag & Drop AI, and Gemini Live enable seamless multitasking and intelligent assistance. Camera capabilities also see a major upgrade, with the introduction of a 200MP wide-angle camera—making it the first of its kind in the Galaxy Z series. AI-powered imaging features enhance low-light photography, video clarity, and post-shot editing with tools like Generative Edit, Photo Assist, and Audio Eraser.


Syyaha
07-07-2025
- Syyaha
Samsung Introduces Future-Ready Mobile Security for Personalized AI Experiences
Riyadh, Saudi Arabia – Jul 7, 2025 – Samsung Electronics Co., Ltd. today announced a new set of security and privacy updates rolling out with its upcoming Samsung Galaxy smartphones with One UI 8. These updates reinforce Samsung's commitment to delivering powerful, trusted mobile technology in a rapidly evolving digital world by introducing new protections for on-device AI, expanding cross-device threat detection and enhancing network security with quantum-resistant encryption. Next-Generation Mobile Security for AI PersonalizationSamsung is introducing Knox Enhanced Encrypted Protection (KEEP), a new architecture designed to safeguard the next generation of personalized, AI-powered features, as its latest innovation in mobile security. KEEP creates encrypted, app-specific storage environments within the device's secure storage area, ensuring that each app can access only its own sensitive information and nothing Galaxy's Personal Data Engine (PDE), KEEP helps secure a user's deeply personal insights – such as routines and preferences – that enable features like Now Brief and Smart Gallery search. These insights stay entirely on-device, protected by KEEP and further secured by Knox Vault, Samsung's tamper-resistant hardware security environment. The result is a seamless foundation for Galaxy AI that delivers personalized intelligence while keeping data tightly contained and under the user's control. KEEP's system-level structure allows it to scale across Galaxy AI innovations. In addition to PDE, it now protects Now Brief, Smart Suggestions and other on-device features that rely on user-specific inputs – enabling more advanced AI experiences without compromising privacy. With KEEP, Samsung is redefining how mobile devices safeguard data in the background to elevate privacy from a setting to an embedded design principle. Smarter, More Connected Threat Response with Knox MatrixAs AI becomes more integrated across the ecosystem, Samsung is advancing protections that offer not just stronger security, but greater transparency and control for users, with Knox Matrix leading the way. Through One UI 8, Samsung is evolving Knox Matrix to deliver more proactive and user-friendly protection for connected Galaxy devices. When a device is flagged for serious risk – such as system manipulation or identity forgery – it is designed to automatically sign out of the Samsung Account, cutting off access to cloud-connected services to prevent threats from are notified across their connected Galaxy devices and guided to the 'Security status of your devices' page, where they can review the issue and take action. Even devices without the latest security status updates trigger a yellow-level warning, helping users respond before vulnerabilities grow. Together, these updates make Samsung Galaxy's ecosystem-level protection more dynamic, intuitive and visible, empowering users to maintain trust across all their devices with more confidence and clarity. Secure Wi-Fi Strengthened with Quantum-Resistant EncryptionIn continuation of its commitment to quantum-safe security, Samsung is bringing post-quantum cryptography to Secure Wi-Fi, extending the trusted approach first introduced on the Galaxy S25 series through Post-Quantum Enhanced Data Protection (EDP). Secure Wi-Fi is now being upgraded with a new cryptographic framework designed to strengthen network protection against emerging threats, particularly those anticipated in the era of quantum computing. This enhancement secures the key exchange process at the core of encrypted connections, helping ensure robust privacy even over public computing, once fully realized, could undermine many of today's data protection methods. By integrating post-quantum cryptography, Secure Wi-Fi is built to withstand future attacks that capture encrypted data with the intent to break it once quantum technology matures – a tactic known as 'harvest now, decrypt later.' This upgrade fortifies the secure tunnel between Galaxy devices and Samsung servers, reinforcing the integrity of data transmissions in high-risk environments like public addition to this future-ready foundation, Secure Wi-Fi offers a suite of advanced privacy features:• Auto Protect: Automatically activates in public places like cafés, airports or hotels, securing Wi-Fi connections without requiring user action.• Enhanced Privacy Protection (EPP): Encrypts internet traffic and routes it through multiple layers, combining packet encryption and relay to anonymize device information and help prevent tracking. • Protection Activity: Provides visibility into protection history by showing which apps and networks were secured and how much data was encrypted over time. A Trusted Platform with Built-In SafeguardsIn addition to its latest innovations, Samsung continues to strengthen the core protections that underpin the Galaxy experience. These features reflect a multi-layered security approach that protects across hardware and software, while giving users greater visibility and control:• Knox Vault secures sensitive credentials such as passwords, PINs and biometrics in a physically isolated environment, helping to keep them protected even if the main operating system is compromised.• Auto Blocker helps provide defense by default, blocking unauthorized app installs, restricting command-based attacks and mitigating risks from potential zero-click threats.• Advanced Intelligence Settings gives users the option to turn off online data processing for AI features, so personal information can stay on-device, fully under their control. • Enhanced Theft Protection helps protect personal data even in high-risk situations such as robbery, using safeguards like Identity Check and Security Delay to prevent unauthorized access. This latest set of updates reinforces Samsung's long-standing commitment to mobile security that evolves with innovation. It strengthens on-device privacy for personalized AI with KEEP, expands transparency and user control through Knox Matrix, and introduces quantum-resistant protection to Secure Wi-Fi for a more future-ready Galaxy experience. As new security challenges emerge, Samsung remains focused on delivering safeguards that are built in, always on and ready for what's next.