JLR has named its new CEO
Mardell has also overseen the formation of JLR's House of Brands retail strategy, under which Defender, Discovery, Range Rover and Jaguar have each been carved out as distinct brands in their own right, with bespoke marketing strategies centred around the positioning of those model families.
But arguably the most significant moment of Mardell's tenure as boss was the unveiling of the radical Jaguar Type 00 concept, which marked the beginning of the all-out transformation of the marque from a BMW and Mercedes-Benz rival to a purveyor of high-end, high-performance EVs that will do battle with Bentley.
The first of these models, a four-door super-GT in the vein of the Porsche Taycan, is now in the final stages of testing ahead of a production-spec unveiling at the end of the year and a launch in summer 2026 - until which time no Jaguar models are being produced.
In a recent interview with Autocar, Mardell revealed that he had driven the new GT and said it was the "most fun I've had" in his time as JLR boss.
"It was stunning in terms of its speed, its acceleration, its performance, but also how it delivered the power with a real sense of character," he said. "The chassis team are really excited about the possibilities of the vehicle.'
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