Ford's Newest Incentive Is Even Better Than Employee Pricing
with its employee pricing program this year that it's now offering buyers something new. Starting today, you can buy most
Ford
and
Lincoln
models with no down payment, no first-month payment, zero-percent interest for 48 months, and zero payments for 90 days.
The promotion excludes the 2025
Bronco Sport
, Bronco,
Expedition
, Ranger,
Transit
, Super Duty, and
Lincoln Navigator
, as well as the 2024 Maverick, Ranger, Transit,
Super Duty
,
F-150 Lightning
, and
Mustang Mach-E
, and all Raptor variants. That leaves models like the
Ford Escape
,
Explorer
,
F-150
, and
Mustang
eligible for the program, with three Lincoln options.
Ford introduced its
employee pricing program
in April amid the talk of tariffs, hoping to keep people spending, and it worked. The automaker had announced it would extend the program by the end of that month, and consumers rewarded the Blue Oval. The new "0-0-0" campaign takes its place.
Photo by: Victoria Scott / Motor1
Ford's Discount Program Boosted Sales
Sales for Ford Motor Company were up 14.2 percent in the second quarter of 2025 and up 6.6 percent for the year. Bronco Sport and
Bronco
sales were up 38.6 and 51.3 percent, respectively, last quarter, while
Ranger
sales jumped 36.3 percent.
Even Mustang sales came to life, increasing 3.2 percent from April to June. However, sales for the iconic pony car remain down 14.2 percent for the year.
It's also interesting that Ford is excluding the 2024
Maverick
and not the 2025 model. Ford had to increase the price of its compact pickup to just under $30,000 in May. That's only a couple of thousand dollars cheaper than an entry-level 2025 Mustang that's also eligible, but about $4,400 more than the 2024's starting price.
Photo by: Ford
The absolute cheapest Mustang you can get costs $33,915, which comes with no options, the 10-speed automatic transmission, and the 2.3-liter EcoBoost four-cylinder, which doesn't sound the most exciting. But it is a rear-wheel drive coupe with 310 horsepower.
Ford isn't alone in trying to keep customers coming into showrooms. Automakers are facing stiff and confusing tariffs that are raising prices for consumers while attempting to mitigate some of the added fees. Some are
covering the costs
outright, others are
adjusting shipments
to the United States, while a few are just
passing along the cost
. At least Ford is taking some initatave to keep buyers walking through the door.
Here's More Ford News:
The Ford Escape Isn't Dead Yet. But These Six States Can't Buy One
The Ford Explorer Finally Has a Real Off-Road Trim
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