Introducing Skincare+ on Amazon: Shop derm-approved brands in one place
I've been knee-deep in skincare for years now: testing beauty products, digging into ingredient lists like I'm studying for finals and talking with dermatologists any chance I get. It started as curiosity and turned into a full-on obsession.
I've tried the buzzy stuff, the clinical stuff and everything in between. And after all that, I can confidently say: finding the right skincare routine takes work. So, when I stumbled across Amazon's new Skincare+ feature, I was honestly impressed. It actually makes things easier — and smarter — for anyone trying to figure out what works for their face.
Let me break it down: Skincare+ is kind of like Amazon's skincare brainchild. It's part quiz, part personalized shop and part dermatologist-approved product lineup. You answer a few quick questions about your skin: the breakdown of your skin type, what you're dealing with (acne, dryness, sensitivity, whatever) and what you want from your routine. Then, Amazon gives you customized suggestions that aren't just based on what's trending, but what *actually* makes sense for your skin.
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It's a small thing, but honestly? That quiz is gold. I've spent hours over the years scrolling through skincare Reddit, beauty blogs, YouTube videos and ingredient masterclasses trying to figure out what to use next. This takes, like, two minutes and doesn't feel like a gimmick. It points you toward products from brands that derms actually recommend (think: CeraVe, La Roche-Posay, Bioderma and more). Not influencer picks with sparkly packaging. Actual solid skincare.
Here's a breakdown of what Skincare+ recommended for my combination, sensitive and fair skin — focusing on reducing pore size and upping hydration levels:
I've tried most of these products and I can attest that these recommendations are certainly expert-driven, tested and effective for my skin concerns. I've raved about the medicube Pore Pads (seriously, it's a Korean beauty essential you need), and have used the CeraVe cleanser more times than I can count. Plus, you can't beat a good exfoliant in your routine, especially when brands Anua and The Ordinary are tossed into the mix.
And let's talk about that Derma Store. This part of the Skincare+ setup is super curated, full of products that dermatologists actually back — not only the drugstore basics (though those are great), but also science-forward picks from brands like ISDIN, RoC and The Ordinary. You can tell it's built for people who want results without needing to decode a 15-step routine or get a degree in cosmetic chemistry.
Some of the questions the Skincare+ quiz asked, straight from the Amazon app.
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Better yet, you'll also have access to Amazon One Medical healthcare professionals. Consider it your convenient FaceTime call with your derm.
What I really appreciate as someone who's tried so many products is how much time this whole setup saves. I used to spend days comparing formulas and reading every single review like my life depended on it. With Skincare+, it feels like you've got your own mini skin consultant on standby, but without the pressure or the price tag of an in-person visit.
One thing I've learned from dermatologists is that 'personalized' isn't just a buzzword; it actually matters. Your skin's needs change based on your environment, your age, even your stress levels. What's cool about this Amazon tool is that it doesn't just lump you into 'dry' or 'oily' skin categories. It asks real questions, gives targeted recommendations and helps you build a routine that actually makes sense. It's not trying to sell you ten serums you'll never use.
Now, full transparency: I still double-check everything. I patch test. I read the fine print on ingredients. But nine times out of ten, the stuff Skincare+ recommends matches what I'd pick out after a full-on chat with a derm. And if you're someone who's just starting your skincare journey? This is an amazing launchpad. You won't waste your money or your face.
There's also peace of mind in knowing the products are legit. Amazon's had a bit of a rep in the past for third-party sellers, but the Skincare+ and Derma Store setup directs you to official listings. So you're way less likely to accidentally buy some sketchy knockoff of your favorite SPF.
For me, this whole Skincare+ thing is the kind of innovation I wish had existed when I was first starting out. It doesn't replace dermatologists or your own research, but it bridges the gap for people who want smarter skincare without the hassle. And even if you are a seasoned beauty nerd, it still saves time and helps you discover new stuff without the stress.
At the end of the day, skincare should feel like self-care — not a second job. Skincare+ makes it feel a little easier, a little more personalized and a lot more doable. Whether you're dealing with breakouts, sensitivity, aging, or just overwhelmed by options, this tool gets it. And for me? That's the kind of beauty innovation that actually sticks.
This article was written by Victoria Giardina, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what's truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria's latest conquests include testing the best vitamin C serums on the market, and a rinse-and-repeat review of the best shampoos of 2025. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.
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