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Prachoom Tantiprasertsuk has been appointed Vice President – Operations and Government & Business Relations at Thailand Incentive and Convention Association (TICA) in Bangkok

Hospitality Net13-05-2025

Dusit International, one of Thailand's leading hotel and property development companies, is pleased to announce that Ms Prachoom Tantiprasertsuk, Vice President - Operations (Central & Southern Thailand) and Government & Business Relations, has been appointed President of the Thailand Incentive and Convention Association (TICA) for the 2025-2026 term.
TICA, a non-profit organisation established in 1984, plays a vital role in promoting Thailand as a preferred destination for meetings, incentives, conventions, and exhibitions (MICE).
With more than three decades of service to TICA, including her most recent role as Vice President of TICA, and a distinguished track record in Thailand's MICE sector, Ms Tantiprasertsuk brings deep industry insight, a firm commitment to sustainability, and a collaborative spirit to the role. Her appointment highlights Dusit International's ongoing contribution to advancing Thailand's tourism and hospitality landscape through strong leadership and values-driven engagement.
Drawing on Dusit's four core pillars of Dusit Graciousness—Service (personalised and gracious), Locality (uniquely linking guests with the local community), Well-Being (delivering wellness experiences beyond the spa), and Sustainability (social, economic, and environmental)—Ms Tantiprasertsuk intends to integrate these values into TICA's national MICE strategy.
Ms Tantiprasertsuk takes the helm from Mr Sumate Sudasna Ayutthaya, who served as TICA President for 16 years. Inspired by his visionary leadership, she is committed to preserving TICA's strong reputation while continuing to promote transparency, professionalism, and the empowerment of future leaders.
Her appointment adds to a growing list of Dusit executives making meaningful contributions to the industry at both regional and global levels.
Dusit's industry contributions also extend through Dusit Hospitality Education, which has been nurturing hospitality professionals for over 30 years. Beginning with the launch of Dusit Thani College in 1993, the company's education portfolio now includes Le Cordon Bleu Dusit Culinary School and The Food School—Bangkok-based institutions that equip students with internationally relevant skills.
Students from Dusit Thani College regularly participate in prestigious international events such as WorldSkills Lyon 2024, the Rising Star Hotelex China International Young Chefs Competition 2025, and the Startup Thailand League, while also hosting global academic forums. Recently, the college welcomed the Travel and Tourism Research Association (TTRA) for a seminar on "Sustainable Transformations in Asia Pacific"—further reinforcing Dusit's role as a thought leader in responsible tourism.

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Understanding trade show impacts on hotels and hospitality
Understanding trade show impacts on hotels and hospitality

Hospitality Net

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  • Hospitality Net

Understanding trade show impacts on hotels and hospitality

Occasions like large-scale conventions and trade shows aren't just about hotels; they drive powerful demand surges that ripple across restaurants and many other services. For hoteliers and service providers, this creates significant opportunities. Among these events, trade shows are powerful economic drivers. They attract thousands of business travelers and exhibitors from all over the globe. If you're looking to maximize revenue and stay competitive, understanding how these shows influence your hotel's demand and pricing is essential. In this blog post, we'll explore the wide-reaching effects of trade shows and offer our top tips for capitalizing on these dynamic markets. How trade shows impact the hospitality industry Trade shows spark a wave of activity and networking that significantly benefits the entire hospitality sector. Airlines see fuller flights, taxis and rideshares experience heightened demand, and local restaurants enjoy increased foot traffic. For hotel owners, trade shows are particularly impactful. They can drive occupancy to peak levels, especially when events fall outside traditional travel seasons. This influx of attendees, such as exhibitors, delegates, and organizers, creates a valuable window for hospitality businesses to boost revenue. By understanding and proactively planning for trade show demand, hoteliers can optimize pricing, staffing, and services, making these events a vital focus for maximizing off-peak profitability and long-term growth. Higher demand means increased room rates for hotels When a trade show comes to town, hotel demand will usually spike, especially near the event venue. As availability tightens, prices naturally rise. This classic supply-and-demand dynamic allows you to increase your hotel room rates, particularly if the event draws large numbers of out-of-town attendees. As a hotelier, this presents a clear opportunity to drive revenue, but only if you're ready to act strategically. To make the most of trade show periods, you should implement dynamic pricing strategies that reflect real-time demand and competitor behavior, something we expand on below. Proper staffing is also critical, as service quality must match increased guest expectations. Crucially, hotels should assess how a specific event will impact their property – those closest to the expo center or main venue typically see the highest demand, while those farther away may need to offer incentives or transport solutions. With the right preparation, trade shows can become powerful revenue-generating moments outside of a traditional high season. How 5 of the biggest trade shows impact the hospitality industry Trade shows draw thousands of professionals and generate major economic impact – and some have an outsized influence on local hotels. From pet products in Orlando to global travel expos in London and Berlin, here are five of the world's most influential trade shows and how they affect the hotel industry. 1. Global Pet Expo The Global Pet Expo positions itself as the premier event for the pet industry, presented by the American Pet Products Association (APPA) and the Pet Industry Distributors Association (PIDA). Held annually at the Orange County Convention Center in Orlando, Florida, the 2025 show took place from March 26th to 28th. It featured over 1,000 exhibitors across 3,500 booths, showcasing more than 3,000 new product launches. The expo attracted nearly 20,000 pet industry leaders from over 105 countries, including independent retailers, distributors, mass-market buyers and other qualified professionals. In 2024, the Global Pet Expo delivered over $45 million in local economic impact to the Orlando metropolitan area. While specific data on hotel pricing during the event isn't publicly available, such significant economic contributions strongly suggest a substantial increase in demand for local accommodation during the expo period. 2. New York International Auto Show The New York International Auto Show (NYIAS) is one of the most prestigious automotive events in North America. Held annually at the Jacob Javits Convention Center in Manhattan, the 2025 show marked its 125th anniversary from April 18th to 27th. Showcasing over 700 vehicles across a million square feet of exhibit space, it featured major automakers like Ford, GM and Toyota, and high-end brands such as Porsche and Lamborghini. NYIAS attracts more than 1 million attendees each year, including industry professionals, media and car enthusiasts. Approximately 319,000 new vehicle buyers attend annually, with over half reporting that the show influences their purchase decisions. Clearly, this massive influx of attendees significantly boosts demand for accommodation in Manhattan and beyond. This surge often leads to increased room rates, particularly for hotels in proximity to the Javits Center. Wise hoteliers in the New York City area can capitalize on this yearly demand by implementing dynamic pricing strategies and ensuring optimal staffing levels to enhance guest experiences during the event. 3. Las Vegas Science & Technology Festival The Las Vegas Science & Technology Festival is Nevada's largest educational event, celebrating STEM through nine days of free, community-driven programming. The 2025 festival ran from April 25th to May 3rd, culminating in the Giant Expo on May 3rd at the World Market Center. This hands-on event features robotics demonstrations, fossil exhibits, interactive science experiments and on-stage entertainment, attracting nearly 10,000 attendees annually. Exhibitors include local museums, research institutions, universities and tech organizations, offering engaging experiences for families and students. While the festival's family-oriented and local focus may not cause significant spikes in hotel prices, its timing during spring – a popular season for events in Las Vegas – can contribute to increased demand for accommodations. Hotels near the World Market Center may experience higher occupancy rates during this period, so local hoteliers should monitor event calendars and, as above, consider flexible pricing strategies to accommodate potential fluctuations in demand. 4. WTM London World Travel Market (WTM) London is one of the most influential events in the global travel and tourism industry. Held annually at ExCeL London, the 2024 show took place from November 5th to 7th, attracting over 46,000 travel and hospitality professionals from 184 countries. 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Cultural Experiences Fuel Business Travel, Says Hyatt
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Hospitality Net

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  • Hospitality Net

Cultural Experiences Fuel Business Travel, Says Hyatt

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Indonesia's International Visitor Spend to Reach a Record-Breaking IDR 344TN in 2025
Indonesia's International Visitor Spend to Reach a Record-Breaking IDR 344TN in 2025

Hospitality Net

time13-06-2025

  • Hospitality Net

Indonesia's International Visitor Spend to Reach a Record-Breaking IDR 344TN in 2025

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