Ford Slashes 2025 Bronco Raptor Base Price By More Than $10,000
This price reduction, initially reported by Ford Authority, arrives as a mid-model year shift. The 2025 Raptor initially went on sale for $90,035, but as of this story's publication, the configurator now lists it with the new $79,995 starting point. Adding the destination charge of $1995 (up $100 since the beginning of the 2025 model year) brings you to an out-the-door price of $81,990. Don't get too hype about the big decrease, however, as it's just the latest adjustment in what has been a pricing merry-go-round for the Bronco Raptor ever since it launched.
The starting price for the Raptor at launch was a mere $68,500, but multiple price increases soon after brought prices into the mid-$80,000 range. The 2024 and beginning of 2025 model years saw the highest starting price yet, cresting $90,000 even before options. Today, though, the price for a Bronco Raptor is as cheap as it's been since 2023.
It's common to see prices for a vehicle increase over time, but the massive shifts of the Bronco Raptor are anything but the norm. (Road & Track queried Ford to get a handle on why the price suddenly decreased mid-model year by such a large amount, but had not heard back as of this story's original publication time; we'll update this story if we hear back)
Ford already had an advantage over the Jeep Wrangler 392 on price, but now the gap between the two is $20,000. Yes, Jeep's V8-powered Wrangler starts at $99,995 these days. That said, tacking on a few high-dollar options to the 2025 Raptor will get you within shouting distance of the pricey Wrangler, so mind your spec if you want to make the most of these new savings.
You Might Also Like
You Need a Torque Wrench in Your Toolbox
Tested: Best Car Interior Cleaners
The Man Who Signs Every Car
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
New York Times
an hour ago
- New York Times
Driver Dies After Hitting a Moose Near Denali National Park in Alaska
A car crashed into a moose early on Friday morning near the entrance to Denali National Park and Preserve in Alaska, killing the driver and injuring a passenger, park officials said. The crash happened south of the entrance to the Denali Park Road near Mile 235 of George Parks Highway, the park said in a statement. The driver, a 24-year-old male from Bulgaria whose name was not released, was pronounced dead at the scene, officials said. A female passenger, also 24, from North Macedonia, was injured. She was taken to a hospital in Fairbanks, Alaska, about 125 miles away. The National Park Service said it was investigating the crash and that it was working with the Bulgarian embassy in Washington to notify the driver's family. The crash happened about two miles from the only road entrance to Denali, at Mile 237 of the Parks Highway. In Alaska, rural destinations are often identified by a mile marker rather than an address. Officials did not say what happened to the moose. 'The collision serves as a sobering reminder of the hazards of wildlife along Alaska's roadways,' the park said in a statement. The park noted that moose, caribou and other large animals, which are often active at dawn, dusk and night, can be difficult to see because they are so tall that they don't readily appear in headlights. Drivers should slow down in dark conditions and use high-beam headlights, officials said. Exceeding the speed limit increases damage and injury in a crash. Experts also recommend scanning roads and shoulders for movement or eye glow — the reflective shine that the eyes of many animals can have at night — and not to honk at wildlife in or near the road. Moose prefer forested and shrubby habitats, and are most likely to be seen on the first 15 miles of the Parks Highway, according to Denali's website. Moose can weigh about 800 to 1,300 pounds, and they can reach 6 feet 6 inches tall at the shoulder. In a crash with a car, a moose's long legs would likely crumple, and the animal would land on the vehicle's windshield and roof. Crashes with moose can be far more serious and more likely to result in deaths than crashes with deer because of the height and weight of moose, according to a study published in 2019 in the Journal of the American College of Surgeons. 'Deer collisions are indeed much more common, but after controlling for other factors, our statistical model demonstrated that a human fatality was more than 13 times as likely after collision with a moose,' wrote the study's lead author, Dr. David Clark, of the Maine Medical Center's outcomes research and evaluation center. Striking a moose directly often causes major injuries to the head, neck and face of those in the car, his research found.
Miami Herald
2 hours ago
- Miami Herald
Ford Revises Tariff Hit Estimate Again - And It's Not Pretty
Ford has updated its financial guidance again for 2025, noting that tariffs will dent profits by a $3 billion gross amount, up from $2.5 billion. The automaker incurred $800 million in tariff-related expenses last quarter, and its 2025 earnings before interest and tax (EBIT) are now $6.5 billion to $7.5 billion, down from February's forecast of $7 billion and $8.5 billion. This rise in anticipated tariff costs stems from Ford's imports of vehicle parts, steel, and aluminum, along with levies on Mexico and Canada remaining higher for longer than expected. Ford's tariff bill from Q2 eliminated its net profit, resulting in the company's first quarterly loss since 2023. Ford Chief Financial Officer (CFO) Sherry House said that the manufacturer is in near-daily contact with Washington discussing ways to reduce tariff expenses. House described the interactions as "constructive conversations" centered around steel and aluminum tariffs, according to NBC4 Los Angeles. The Ford CFO added: "They've [Trump administration] made it clear that Ford, as the most American automaker, should not be disadvantaged," The Wall Street Journal reports. Ford's extensive network of domestic production facilities is helping the company fare slightly better than General Motors (GM), which reported that it lost $1.1 billion in Q2 due to tariffs, with a predicted $4 billion to $5 billion hit for the year. GM expects to offset 30% of its 2025 gross tariff losses, and Ford said it can offset $1 billion. Stellantis shared on Tuesday that import levies will reduce its earnings this year by about $1.7 billion, but while this amount is lower than Ford's and GM's, it posted a $2.65 billion net loss in the first half of 2025 alone. Around 80% of the vehicles that Ford sells in the U.S. are produced domestically, about 25% more than GM and Stellantis. Still, Ford relies heavily on imported components for segments such as electric vehicles (EVs) and hybrids. President Trump set an August 1 deadline for most countries to finalize trade deals with the U.S. or face elevated tariffs. While the European Union, South Korea, and Japan reached a 15% import agreement with the US, Ford continues to face steeper tariffs on many parts. Trump's administration doubled steel and aluminum tariffs to 50%, raising costs for material suppliers and causing consumers to absorb the additional expenses. Ford recently finished extending its employee discount to all customers on most of its inventory, and the automaker may raise prices on EVs and hybrids shortly to recoup some profit losses from tariffs. Consumers may also see Ford cut back on incentives and discounts for fleet and commercial purchases. Ford's tariff bill is better than GM's thanks to its strong domestic manufacturing presence, but the outlook could be better. GM's Q2 tariff bill was $300 million more than Ford's-an amount that seems like it should be higher given that Ford produces about 25% more domestic vehicles than GM. However, Ford's reliance on imported components for segments like EVs is costing the company significantly, underscoring the importance of timely White House negotiations as other countries strike trade deals and reduce tariff rates. Copyright 2025 The Arena Group, Inc. All Rights Reserved.
Miami Herald
4 hours ago
- Miami Herald
Ford CEO predicts huge industry shift after latest tariff developments
From the beginning, many economists warned that the full effects of President Donald Trump's unprecedented trade war wouldn't be felt until the second half of the year. As U.S. companies finish reporting their first-half financial results, it's clear that they have also felt the pain immediately, and it could get worse. The auto industry has been especially affected by the tariffs. Related: Ford CEO Jim Farley still supports US tariffs despite hefty cost Unlike other industries, the domestic auto industry has fully welcomed the tariffs, which were initially imposed at 25% tariffs on all imports. The duties gave the Detroit Big 3 - Ford, General Motors, and Stellantis - a leg up on competition from Japan, Korea (and, to a lesser extent, Europe and the UK), which has been taking market share for decades. "For decades now, it has not been a level playing field for us automakers globally, with either tariffs or non-tariff trade barriers," GM CEO Mary Barra recently said. While U.S. hallmark General Motors still has the highest U.S. market share at 17% and Ford ranks third with a 13% market share, foreign models from Asia round out the top five, according to Cox Automotive data. Toyota ranks second with 15% U.S. market share, while Korean brand Hyundai ranks fourth with 11%. Toyota's fellow Japanese brand, Honda, is fifth in the market, with 9%. But the automotive industry is so globally integrated that the tariffs not only hit the materials used. GM, for example, imports more than half of its U.S. inventory, despite being a U.S.-based company. Stellantis' ratio isn't much better. Ford, on the other hand, makes 77% of its vehicles domestically. Still, CEO Jim Farley sees tariffs irreparably changing the automotive industry for the long term. This week, Ford said it expects tariffs to cost the company $2 billion in 2025. Ford, and every original equipment manufacturer (OEM), relies on imported parts to complete its vehicles, so even with a large manufacturing footprint in the States, tariff costs still add up. The tariffs, plus Ford's aggressive incentive spending, helped push the company into becoming the best-selling brand in the U.S. in the first half of 2025. While the $2 billion tariff cost in the short term is worth noting, Farley seemed very cognizant of what the tariffs could mean in the future. Related: Ford debuts plan to increase sales that car buyers will love "That is a really important question to answer. We increasingly see Europe, North America, and Asia becoming kind of regional businesses with trade tariff rates that are aligned for those three or four regions. And I believe that is a very long-term change," Farley said in response to a question about whether the tariffs were ever going away, even after President Trump leaves office. "And the regions will pick them. So I believe this is quite a fundamental change." Farley went on to say that he and his team discussed this issue before the second-quarter earnings call started and concluded that "Everything seems to be changing in the car business." In addition to further balkanization, Farley is advocating for a renegotiation of the USMCA North American trade deal that President Trump introduced during his first term, only to summarily dismantle it during his second term. Farley does not believe the tariffs are large enough to force major changes in manufacturing. But, he said, "These tariffs feel like, especially the ones in Europe and Asia into the U.S., feel kind of long-term for us." More Ford news: Ford CEO Jim Farley has a scary message about China EVsFord's $570 million mistake hits one of its most popular carsLatest tariff deals leave US automakers in a tough position The White House has given the auto industry a seat at the negotiating table from the beginning, and Farley hoped the administration would continue to listen, even while it cuts deals that undermine the stated goal of bringing manufacturing jobs back to the U.S. "We're having very constructive conversations with them, being the most American company you can imagine. But depending on how that works out, you know, this could actually reverse and we could get a sustained advantage being an American company. So stay tuned," Farley said. Related: Popular Ford newcomer overtakes Jeep in a key area The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
