Amazon makes drastic change to this year's Prime Day that will benefit bargain shoppers
Amazon's Prime Day is about to get even bigger — and bargain hunters will soon have a whole lot more time to score incredible deals.
For the first time, Amazon is extending its highly anticipated shopping event from two days to four.
Amazon Prime Day deals will now be offered for four days this summer.
TIkTok/@amazon
The 2025 Prime Day will begin at 12:01 am PDT on July 8 and run through July 11. This is the event's first change since 2017, when the annual summer sale increased from one day to two.
Amazon's Prime Day has long been a fan favorite for online shoppers with its steep discounts on everything from high-tech gadgets to household essentials.
No matter what you're stocking up for, with more days to shop and an even broader selection, shoppers are sure to find something they want for cheap.
This year's sale kicks off on July 8.
Christopher Sadowski
'With an extended 4-day event, our Prime members will have more time and flexibility to conveniently shop, while enjoying exclusive deals and incredible savings,' an Amazon spokesperson told the Daily Mail.
The move comes at a time when inflation and economic uncertainty have made consumers more likely to pinch their pennies.
The extended day sale will allow customers to take their time before pulling the trigger on a major buy.
TIkTok/@amazon
Having more time to pull the trigger on an Amazon purchase allows shoppers to take a strategic approach to their purchases.
And extending the sale isn't the only change Amazon has announced for this sale.
This year's Prime Day will introduce 'Today's Big Deals,' a daily themed deal drop that features some of the event's most exciting savings.
Shoppers can expect exclusive discounts on items in all categories that Amazon sells, with new deals launching daily at midnight PDT.
The event that takes place across 20 countries, including the U.S., the UK, Germany, Japan, and Australia — is only for Prime members.
This is a situation where, sometimes, an annual fee ends up saving you money in the long run.
This year, Amazon is upping its game with new AI-powered shopping tools that make it easier than ever to track deals.
Prime members can use Amazon's generative AI assistant, Rufus, to find personalized recommendations based on their shopping interests.
Whether you're an Amazon veteran or a newcomer, Prime Day 2025 promises to be one for the books — the only product they used to sell.
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