logo
Professor Daniela Rus: A new voice in the VinFuture Prize Council - Honoring AI and Robotics revolution

Professor Daniela Rus: A new voice in the VinFuture Prize Council - Honoring AI and Robotics revolution

Zawya07-03-2025
HANOI, VIETNAM - Media OutReach Newswire - 7 March 2025 - As Artificial Intelligence (AI) and robotics have increasingly reshaped industries and societies, promising to be the multibillion-dollar opportunity in the next decade, the VinFuture Prize is committed to recognizing and honoring pioneers who have driven this technological revolution. After the 2024 Grand Prize honored five scientists for their contributions to advancing deep learning, the Prize Council has now welcomed Professor Daniela Rus, Director of the Computer Science and Artificial Intelligence Laboratory (CSAIL) at MIT, as its newest member.
On the occasion of International Women's Day, Professor Rus reflects on her journey in a field long perceived as male-dominated and shares how AI plays an important role in shaping the future of robotics.
From the leap of AI to robots
The rapid evolution of artificial intelligence presents significant opportunities for robotics to drive industrial revolution. AI models are surprisingly humanlike in their ability to process text, video, images, and other data when prompted. However, Professor Rus pointed out that so far, these algorithms have largely remained relegated to the digital world, rather than the real world. Meanwhile, robots excel in the physical world but lack inherent intelligence, relying largely on pre-programmed instructions.
This is a decade when AI will finally make the leap from the digital world to the real world. Professor Rus envisions bridging this gap by integrating AI into robotics to make real-world physical machines intelligent. " They can be robots and also other machines, including power grids, sensors, and satellites; essentially anything you want in the physical world," she said.
This vision requires what Professor Rus calls "physical AI." In other words, it means developing AI models that not only process information but also understand the physics of the real world, she explained. This requires overcoming the limitations of current statistical AI, which lacks a deep understanding of real-world physics.
Ultimately, Professor Rus emphasized the need to develop AI solutions that are physics-aware, causal, error-free, compact and integrated into physical systems. With many researchers and scientists actively pursuing these advancements, she predicts a complete transformation of industries over the next decade.
" In healthcare, AI-driven diagnostic tools can improve monitoring and disease detection. Meanwhile, autonomous systems promise safer roads, reducing fatalities, and making our transportation system much more efficient and effective. One of the most exciting applications is real-time language translation, which can enable seamless global communication." she clarified.
In general, AI and robotics hand in hand could liberate humans from mundane routine tasks, enabling them to dedicate their efforts to higher-level activities such as strategic thinking and creative problem-solving. However, Professor Rus also emphasized the importance of acknowledging the current limitations of machine learning and cautioned against over-reliance on robotics as a universal solution.
Embrace the AI era
Recognizing the profound impact of AI on industries and societies globally, Professor Rus expressed her appreciation for the VinFuture Prize's recognition of the pioneers driving this transformation, comprehensively acknowledge contributions from all three core pillars of AI revolution: machine-learning (Professors Yoshua Bengio – Geoffrey Hinton – Yann LeCun), datasets (Professor Fei-Fei Li) and hardware (Mr. Jensen Huang).
" The prize highlights how far we've come from the scientific foundations of AI to the point where it can create so much impact in improving our lives and contributing to a better world," she exclaimed.
As the newest member of the esteemed VinFuture Prize Council, she expressed her anticipation for a productive collaboration, aligned with the Council's objectives: " The VinFuture Prize is remarkable, and it is wonderful to see AI researchers and advancements receiving this level of recognition. My expectation is that this collaboration will focus on identifying and celebrating groundbreaking achievements and people who have made those contributions that have the potential to transform industries and improve lives."
Regarding the long-term impact of intelligent robots in the near future, Professor Rus emphasized the necessity of equipping individuals with the knowledge and skills required to navigate this evolving landscape. She highlighted the importance of achieving digital literacy to adapt to the inevitable technological shift, through formal education, corporate training, or community-led initiatives. " It's important to recognize that these tools are neither inherently good nor bad: their impact depends on how we choose to use them," she stressed.
With the advocate from the VinFuture Prize to the constant development of AI, Professor Rus was confident that this would serve as a rallying point to inspire more young researchers and developers worldwide to push the boundaries of AI and robots across borders.
" We are at a pivotal moment where AI is beginning to make a profound impact on the world. The Prize will energize the younger generation to participate, learn, and contribute. The more that young scientists and engineers engage with AI and robotics, the faster we will see meaningful advancements that create a more equitable and sustainable future for all," she remarked.
"The path is never a straight line"
Recognized among the distinguished women leading the global advancement of AI and robotics, Professor Rus traces her passion to an early fascination with science fiction. Her subsequent studies in computer science, mathematics, and astronomy provided a foundation for her academic journey, which was further shaped by the guidance of her future PhD advisor.
Inspired by her advisor, she became deeply intrigued by the potential application of computation to interact with the physical world. " This realization was a turning point for me, as I saw an opportunity to work on something groundbreaking," she said.
Reflecting on the state-of-the-art at that time, most robots were characterized by humanoid forms, robotic arms, or box-like wheeled machines, predominantly constructed from metal. Despite their power, these industrial robots proved impractical for factory assistance due to their bulk, weight, and inherent safety risks.
Professor Rus adopted an alternative approach to address this challenge: " I realized how the natural world was full of diverse forms and materials and explored ways to expand the definition of a robot to include a wider range of these. In my lab, we pioneered early work in soft robotics and investigated using silicone, paper, and even food as the basis for making new robots."
This research approach led her to pursue the development of machines possessing both physical form and cognitive capabilities, aiming to optimize the synergy between structural design and intelligent control, motivating machines to act with purpose and adaptability. " By merging smarter AI with innovative materials and designs, we can push the boundaries of what robots can achieve," she explained.
Throughout her remarkable journey, Professor Rus distinguished herself with unwavering commitment to advancing the science and engineering of intelligence. She demonstrates a persistent dedication to addressing evolving challenges within the field, in pursuit of a future where machines seamlessly integrate into human lives, supporting people in both physical and cognitive tasks.
" Challenges are inevitable, and the path is never a straight line. The key is to stay focused on a big goal." Professor Rus emphasized, " You have to adapt to wherever science and engineering can take you. Studying these machines has taught me that we have so much opportunity and more left to learn, not only about the machines but also about ourselves."
The VinFuture Foundation, established on International Human Solidarity Day on December 20th, 2020, is a non-profit organization co-founded by billionaire Mr. Pham Nhat Vuong and his wife, Mrs. Pham Thu Huong. The Foundation's core activity is awarding the annual VinFuture Prize, which recognizes transformative scientific and technological innovations capable of making significant positive changes in the lives of millions of people worldwide.
The nomination period for the 2025 VinFuture Prize will close at 2:00 PM on April 17, 2025 (Vietnam time, GMT+7). https://vinfutureprize.org/vinfuture-prize-nomination/
The VinFuture Prize consists of four prestigious awards presented each year. The most esteemed is the VinFuture Grand Prize, valued at US$3 million, making it one of the largest annual prizes globally. Additionally, there are three Special Prizes, each valued at US$500,000, specifically dedicated to honoring women innovators, innovators from developing countries, and innovators with outstanding achievements in emerging fields.
Hashtag: #VinFuture
The issuer is solely responsible for the content of this announcement.
VinFuture
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Omnix launches AI-first managed services to transform next-gen IT support
Omnix launches AI-first managed services to transform next-gen IT support

Zawya

time23 minutes ago

  • Zawya

Omnix launches AI-first managed services to transform next-gen IT support

Dubai, United Arab Emirates – Omnix International, a leader in digital transformation and innovative technology solutions, today announced the launch of its AI-first Managed Services offerings. These next-generation IT support offerings embed artificial intelligence, automation, and data-driven intelligence at the core of service delivery—redefining how enterprises manage IT operations. This initiative reflects Omnix's vision to deliver value-centric, future-ready services that extend beyond traditional managed support models. As enterprises continue their digital evolution, they are increasingly challenged by rising operational costs, resource constraints, compliance demands, cybersecurity threats, and the pressure to meet demanding SLAs. Omnix's AI-first Managed Services offerings are purpose-built to address these challenges, offering proactive, scalable, and insight-rich support tailored for long-term operational excellence and measurable business impact. Walid Gomaa, CEO of Omnix International, said, 'With the growing complexity of hybrid IT environments and the need for 24/7 resilience, it became evident that conventional support models are no longer sufficient. Our shift toward AI-first Managed Services marks a strategic evolution—from project-based delivery to long-term operational partnerships—empowering our clients to accelerate digital transformation while maintaining agility, visibility, and control.' Bassel Kachfeh, Digital Solutions Manager at Omnix, added, 'This launch is the result of a well-defined strategy that leverages our domain expertise, in-house capabilities, and market understanding. By embedding AI and automation throughout the service stack, we are enabling intelligent, adaptive IT operations that grow with our clients' business and technology needs.' The new offerings are tailored for high-impact sectors such as: Government, Healthcare, Education, Utilities & Energy, Banking & Finance and Transportation. They cover a full spectrum of services including: Service Desk & End User Support (Onsite and Remote) Network & Infrastructure Operations (NOC) Cloud & Platform Management (Public, Private, Hybrid) Cybersecurity Monitoring and Support (SOC) Database, Backup, and Disaster Recovery Operations ITSM Process Management & Automation AI-Driven IT Operations (AIOps). At the core of Omnix's Managed Services is a robust AI-first framework powered by intelligent agentic AI, predictive monitoring (AIOps), and advanced automation. These capabilities enhance critical IT operations such as ticket management, root cause analysis, SLA tracking, and decision-making. By embedding AI throughout the support lifecycle, Omnix ensures that service delivery is not only responsive but also anticipatory, enabling faster issue resolution and greater operational reliability. What sets Omnix apart is its emphasis on proactive, intelligent support. Key differentiators include self-healing infrastructure, predictive and prescriptive insights, and AI models tailored to client environments. This is further strengthened by a dedicated Centre of Excellence (CoE), strategic technology partnerships, and the use of cutting-edge tools including conversational AI, ITSM platforms, and real-time monitoring systems. Together, these elements deliver continuous optimization, governance assurance, and measurable outcomes that align IT operations with business goals. About Omnix International Omnix International is a Sharia'a compliant, industry-leading provider of solutions in digital infrastructure, digital transformation, computer-aided engineering, cybersecurity, cloud computing and managed services, with over 30 years of experience and a proven track record across the globe. Omnix occupies a leading position as a trusted provider of end-to-end solutions that address a wide range of functional requirements at organizations of various sizes, enabling clients to harness new levels of service innovation, customer experience and revenue generation. For more information, visit https: //

How to Control Generative AI Content for Brand Integrity
How to Control Generative AI Content for Brand Integrity

Martechvibe

time40 minutes ago

  • Martechvibe

How to Control Generative AI Content for Brand Integrity

Generative AI has transformed brand marketing in unprecedented ways. It has created new opportunities for streamlining workflows, generating content at a large scale, and boosting productivity. By 2026, over 80% of enterprise content will be at least partially AI-generated. This generative AI content will play a significant part in the global digital content creation market that is projected to grow from $27.1 billion in 2023 to $90.4 billion by 2033. Despite boosting efficiency, there are high risks associated with the influx of generative AI content. For example, many people are starting to question whether generative AI is suffocating brand creativity, rather than enhancing it, as firms introduce AI into their creative processes. If it is implemented in the wrong way, it might do. Brands risk losing creative control and misusing high-value assets if they don't have the right systems in place. Nevertheless, there are a few potential remedies to such problems. In the era of artificial intelligence, digital asset management (DAM) systems can maintain brand integrity and creative control. Unchecked AI Output: A Growing Threat to Brand Integrity and Consistency As reported in 2025 85% of marketers use AI tools for content creation. With just a few clicks, you can easily create dozens or even hundreds of different types of generative AI content using technologies like Midjourney, Firefly, and ChatGPT. However, this ease of creation can be problematic if there is no clear structure in place to keep track of different versions of photos, prose drafts, or videos. Businesses run a risk of accidentally publishing an unauthorised version of their products that should never be public. In one such instance, a marketing team created more than 60 AI versions of a single ad banner. They nearly published an off-brand version with the incorrect messaging since they were unable to identify the final asset without a DAM in place. Moreover, brands invest heavily in premium stock libraries, creative teams, and proprietary content. Those valuable assets can be misused or repurposed in ways that violate licensing agreements or degrade a brand's reputation when AI outputs are not managed adequately. Performance and Rights Management: Chaos Without Control Compliance is another growing concern in the AI age. Tracking rights, usage terms, and attribution become increasingly complicated as AI technologies consume and reinterpret source information. Additionally, does the output infringe any rights? Who is the owner of the output? Is it reusable in business contexts? In the absence of a centralised framework to oversee these rights, teams are operating in the dark, particularly among many AI-generated variants. This poses a risk to businesses' reputation in addition to legal vulnerability. A misused photograph or an expired licence can easily lead to negative publicity or, in the worst case scenario, to expensive litigation and settlements. DAM systems can help brands stay on the safe side when it comes to AI content compliance . Ownership, licensing, and usage restrictions can be assigned to metadata fields (e.g., 'non-commercial use,' 'expires on [date]'). These remain linked to the asset and can be searched or filtered as necessary. With access controls, only authorised users can publish or edit specific assets, which helps ensure that legal or brand-sensitive materials are handled with care. This prevents errors and builds a strong compliance culture across teams. Protecting Brand Integrity With Structured Approval Another risk associated with generative AI content is that it often bypasses traditional review workflows. A designer might generate five variations, pick one, and move on without proper oversight from brand or legal teams. That's how off-brand messaging or unapproved visuals find their way into public-facing campaigns. DAM systems solve this by embedding review and approval into the storage process. There are more than 100 available formats for previewing assets, including sophisticated media tools like 3D renders and animations. This is quite useful compared to traditional cloud storage like Dropbox or Google Drive. Internal stakeholders can restrict access to unapproved drafts, label versions as authorised or rejected, and directly comment on files. Role-based permissions also help secure brand discipline. For example, the design team can access AI drafts, while the marketing team can only see a finalised, approved version. This guarantees that every piece of content has undergone the appropriate tests and prevents rogue content from getting published. Sharing Only What Matters Once approved, AI-generated content should be easy to access. The so-called 'Shared Collections' feature ensures that teams, partners, or vendors always work with the most recent version. If a file is updated, the link automatically reflects the change to avoid any 'Oops, we used the wrong version' moments. Assets can also be tagged with labels like 'AI-approved,' 'final,' or 'for social', which makes it easy for users to filter and find what they're authorised to use. This structure dramatically reduces errors and keeps brand messaging sharp and consistent. DAM: Blending Clarity With Creativity AI-generated content is handled in a similar way to other digital content in DAM systems, only with added flexibility. For example, it is possible to label content by the AI tool used, store the original prompt, manage version history, and filter assets based on usage terms or project relevance. Custom metadata fields help brands remain flexible and compliant by making it simple to track everything from ownership rights to engagement success. DAM adoption is rapidly growing, and for a good reason. A tidal wave of content is coming, and without proper systems in place, it could bury brands in chaos. One client manages over a million files across 23 business units. This shows that even massive, complex organisations can regain control with the right tools. Another client reported a 30-40% reduction in campaign preparation time after implementing a digital asset management system. Although the stream of AI-generated content may at times create chaos, it doesn't have to impede creativity and damage the brand's reputation. Businesses can take advantage of AI's speed without sacrificing creativity, compliance, or consistency by implementing a strong DAM system. It ensures that AI generates suitable content and that the brand thrives rather than declines as a result. Murat Korkmaz is the CEO at Daminion View More

Unique Properties, AIR to launch AI-powered real estate platform
Unique Properties, AIR to launch AI-powered real estate platform

Zawya

time3 hours ago

  • Zawya

Unique Properties, AIR to launch AI-powered real estate platform

Unique Properties, one of the UAE's most prominent real estate agencies, has announced a landmark joint venture with AIR (AI Realtor), an AI-native proptech innovator. As part of the agreement, Unique Properties will invest $20 million into AIR over the next two years to fuel the development and deployment of next-generation technologies in the real estate space. The partnership marks a bold leap forward for the region's property sector, blending years of market leadership with cutting-edge artificial intelligence to reshape how real estate is bought, sold, and experienced. Unique Properties said this strategic alliance comes as the UAE cements its position as a global leader in real estate innovation. Progressive government policies and a world-class digital ecosystem have created ideal conditions for meaningful disruption, particularly in the brokerage space, it added. On the joint venture, CEO Arash Jalili said: "At Unique Properties, we've always been at the forefront of the UAE real estate market, driven by a commitment to excellence and innovation. This joint venture marks the beginning of a new era, where technology and human insight come together to elevate the property experience." "Partnering with AIR allows us to stay ahead of the curve, setting new benchmarks for how real estate is transacted, advised, and experienced in this region," he stated. Milad Monshipour, Founder & CEO of AIR, said: "This is the first time the world will see a fully AI-native real estate platform developed in partnership with one of the most established brokerages in the region. It's an innovation born in the UAE, but its impact will be felt far beyond it." "Together, Unique Properties and AIR are set to usher in a new era for real estate in the UAE, one where technology doesn't just support the industry, it propels it forward," he added. -TradeArabia News Service Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store