TNL Mediagene關鍵評論網媒體集團宣布推出AI Audience與AI Creative，以 AI提高生產力

News Lens

03-07-2025

TNL Mediagene關鍵評論網媒體集團宣布AI應用計畫，包含智慧行銷方案「AI Audience + AI Creative」、AI驅動的廣告收益優化和成本優化措施，已使集團人力密集度降低約 5%。集團亦積極開發AI內容翻譯與分發系統，並舉辦AI相關活動。
亞洲次世代數位媒體暨數據集團TNL Mediagene關鍵評論網媒體集團（納斯達克代碼：TNMG，以下簡稱「本集團」）宣布推出一系列的AI應用計畫，主要聚焦於提升集團整體生產力。其重點包含推出以AI Agent為核心的智慧賦能行銷方案AI Audience與AI Creative、AI 驅動的展示型廣告收益優化策略，以及各種AI驅動的成本優化措施，已使集團人力密集度降低約5%。
智慧賦能行銷方案「AI Audience + AI Creative」
TNL Mediagene關鍵評論網媒體集團旗下子公司艾迪英特Ad2iction（簡稱 Ad2）推出AI Agent解決方案「AI Audience + AI Creative」，整合語言模型與生成式AI技術，使處理行銷任務的自動化程度最高可提升至70%。
AI Audience整合五大核心能力，包括超過1800萬筆受眾行為資料的消費者洞察、在數秒內檢索並制定出受眾策略的RAG知識庫技術、自動整合品牌主第一方數據與市場行為數據（客戶數據融合）、動態調整篩選受眾且根據即時數據自動執行最佳受眾匹配、即時生成可供決策參考的受眾洞察報告，全方位強化行銷精準度。
AI Creative則可迅速製作吸睛「動態廣告」，降低成本更低、還能提升創意內容的靈活性，協助品牌主以更少的資源達成更佳的行銷成果。
透過AI驅動工具實現多語化內容策略
本集團的技術團隊亦積極開發與測試全新AI工具。依據內部初步測試結果顯示，自去年以來，自主研發的AI內容翻譯與分發系統，已處理超過5000篇文章。光是在上一季，就有超過1200 篇文章透過此系統成功發佈，每篇文章的平均人工編輯時間低於一小時。
值得注意的是，Roomie國際中文版在今年五月即有五成以上的內容是透過此AI系統完成。這個系統的功能預計在即將正式上線的商業媒體Business Insider Taiwan發揮關鍵作用，以確保多語言的內容產製更加規模化與有效率。
以AI為基礎優化展示型廣告內容，驅動媒體營收成長
自2023年初起，本集團導入第三方AI驅動的展示型廣告優化平台，以優化展示型廣告表現。展示型廣告為集團內媒體與品牌內容事業部門的重要營收來源之一。此舉亦已使特定媒體頁面的RPM（每千次曝光收益）較導入前明顯提升。
AI生產力帶動成本優化
本集團已將Google Gemini整合至Google Workspace，透過AI提升整體組織生產力。主要應用範圍包含撰寫與摘要電子郵件與文件、多語言翻譯與會議即時協助。透過系統化導入AI，本公司顯著提升工作效率，2025年5月集團人力密集度較去年同期降低約5%。
舉辦AI相關活動，促進社群互動
今年5月，TNL Meidagene關鍵評論網媒體集團共同主辦了2025 Generative AI年會，這是亞洲最具影響力的AI盛會之一，活動期間現場參與人數將近1000人。集團也在2025年舉辦了兩場「AI First Lounge」讀者活動，分別由Gizmodo Japan和Tech Insider共同主辦。這些努力旨在促進一個以「積極運用AI推動社會進步」為核心的社群互動。
TNL Mediagene 關鍵評論網媒體集團共同創辦人暨執行長鍾子偉（Joey Chung ）表示：「AI 已對我們的業務和產業帶來根本性的改變，未來亦將持續發揮重大影響力。我們已在營收與成本效率等面向全面布局，更推出『AI Audience + AI Creative』等多項AdTech產品。在業務規劃以及更廣泛的非有機成長策略下，AI也是我們併購策略所重點關注的關鍵領域。在符合我們的評估標準和內部門檻的情況下，我們將積極收購AI領域的企業。除此之外，我們的目標是成為亞洲AI應用和創新的催化劑，我們最近成功合辦的2025 Generative AI年會就是一個很好的例子。」
TNL Mediagene 關鍵評論網媒體集團共同創辦人暨營運長今田素子（Motoko Imada）補充：「透過Gizmodo Japan與INSIDE等媒體品牌，我們非常重視AI以及如何透過AI為社會帶來積極轉變。從策略面來看，我們早已預見AI將成為媒體產業的關鍵驅動力，並在業務上做出多項調整以因應。我們相信集團在AI上的整合努力，不論從媒體營運到組織管理，不僅提升內容品質，也優化的讀者的閱讀體驗。我們希望在不犧牲工作品質與媒體信賴度的前提下，進一步提升AI應用的整體價值。」
這些AI推動計畫展現了本公司以AI為核心，全面促進組織效率與創新能力的決心。
關於TNL Mediagene關鍵評論網媒體集團
總部位於東京的TNL Mediagene關鍵評論網媒體集團，於2023年5月由台灣的關鍵評論網股份有限公司（The News Lens Co., Ltd.）和日本的Mediagene Inc.這兩間具領導地位的獨立數位媒體集團所合併而成，為亞洲領先的獨立數位媒體集團之一。旗下擁有多個日文、中文與英文的原創與授權媒體品牌，內容主題橫跨新聞、商業、科技、科學、美食、運動與生活風格等領域。同時提供AI驅動的廣告服務、行銷科技平台、電子商務與創新解決方案，滿足廣告主的多元需求。TNL Mediagene關鍵評論網媒體集團以政治中立、受年輕族群歡迎與高品質內容著稱，目前在亞洲擁有約500名員工，並於日本、台灣與香港設有辦公室。
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