Car dealer with links to Malaysia's Goh Brothers automotive group to be agent for Alfa Romeo, Jeep in Singapore
Regulatory filings show that Goh is the sole shareholder of Red Rock. He is the founder and managing director of the Oriental Castle group, which has steel and automotive subsidiaries. Oriental is the sole distributor in Asia for steel giant ArcelorMittal, the second largest steel producer in the world and listed in multiple countries.
The group has car and motorcycle retail businesses in Malaysia: Goh Brothers, whose retail operations include the car brands Audi, BYD, Lexus, Proton, Toyota and Volkswagen; and Didi Group, which is the distributor and dealer of motorcycle brands Aprilia, Harley-Davidson, Triumph, Vespa and Royal Enfield.
The partnership with Stellantis, the owner of Alfa Romeo and Jeep, will be officially announced in July. Stellantis is the car conglomerate which also owns Citroen, Maserati, Peugeot, and Opel, among others.
Stellantis and Red Rock did not immediately respond to BT queries on the matter.
Malaysian businessman Goh Kian Sin is involved in the steel and automobile industries. PHOTO: DIDI GROUP
BT also understands that a Goh-linked enterprise is likely to be appointed as a dealer for both brands in Malaysia as well.
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In 2024, Stellantis established its own national sales company, Stellantis Malaysia, to distribute Peugeot and potentially other group brands to the country.
Alfa Romeo has been absent from Malaysia since 2013. Jeep's former Malaysia distributor was DRB-Hicom, but in an official capacity, the brand has been inactive for the past few years.
Red Rock will sell new cars to consumers in Singapore. But in a twist, a former agent for Alfa Romeo – Euro Automobile, part of SGX-listed EuroSports Global – will provide aftersales and service.
Euro Automobile held the Alfa Romeo dealership from 2004 to 2022.
EuroSports Global executive director and deputy CEO Andy Goh told BT that the company already handles service for most of the Alfa Romeo owners in Singapore. Providing servicing for both Alfa Romeo and Jeep brands would improve that revenue stream for the company, he added.
The most recent agent for both brands was Komoco Motors, which held Jeep since 1996 and obtained the Alfa Romeo franchise in 2023. In January, it dropped both brands and said that it would provide aftersales support until mid-2025.
Red Rock's showroom will be located at 43 Malan Road, in Gillman Barracks and part of The Southern Depot lifestyle and retail hub. Euro Automobiles' service centre is located at 24 Leng Kee Road.
While Red Rock is not Goh's first foray into the Singapore market, it is the first time one of his companies has become a car dealer in the Republic.
In 2021, Didi Lifestyle, a subsidiary of Goh Brothers, was incorporated in Singapore and became the authorised dealer and distributor of Aprilia, Moto Guzzi, Piaggio and Triumph, replacing previous representative Mah, which is also the distributor for Kawasaki.
Didi Lifestyle is also the landlord of The Southern Depot, which is modelled after The Gasket Alley, a motorcycle and lifestyle location in Petaling Jaya, Selangor that was co-founded by Goh.
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