Hyderabad-Based Life Circle Wins Prestigious DBS Foundation Impact Beyond Award
The award includes a grant of SGD 500,000 (approximately Rs 3 crore) to help scale Life Circle's integrated model of home-based eldercare and caregiver training across India
Hyderabad-based Life Circle Health Services Pvt. Ltd., a pioneering Indian eldercare company, has been named one of the four global winners of the DBS Foundation Impact Beyond Award 2025.
The award includes a grant of SGD 500,000 (approximately Rs 3 crore) to help scale Life Circle's integrated model of home-based eldercare and caregiver training across India. This recognition from DBS Foundation, the philanthropic arm of DBS Bank, underscores Life Circle's mission to address India's growing need for quality senior care by building a sustainable caregiving workforce and delivering compassionate home-based services.
Life Circle joins three other winners from Singapore, Hong Kong, and China. All winners were honoured at the Impact Beyond Dialogue; a flagship DBS Foundation event held at Marina Bay Financial Centre in Singapore.'We are honoured to receive the DBS Foundation Impact Beyond Award. This validates our belief that India's eldercare transformation must begin with professionalising caregivers," said Anant Kumar, CEO & Founder of Life Circle.
LIFE CIRCLE
Life Circle claims to be India's leading eldercare platform, delivering quality home-based care while creating dignified livelihoods for caregivers. With its tech-enabled services, certified caregiver training, and growing nationwide presence, Life Circle is building the foundation for India's ageing population to thrive at home. Founded by healthcare and social impact professionals, Life Circle is India's only full-stack eldercare company combining, Training & certification via Care Skills Academy, Digital skilling through Care Tube app, Technology-enabled home care matching seniors with certified caregivers, Job creation with a focus on women and underserved youth Life Circle's caregivers conduct over 100,000 home visits annually and have achieved a 96% client satisfaction rate. Over 5,000 caregivers have been placed to date—76% of them rural women. Life Circle is also incubated by T-Hub (India's premier innovation hub) and the Asia Pacific Care Accelerator, supported by UN Women and the Indian Government.
THE DEMOGRAPHIC
India will soon be home to over 150 million seniors, yet 97% of caregivers remain informal and untrained. Many women drop out of the workforce to care for ageing parents and relatives. Constant increase in life expectancy due to improvement in the health care facilities over the years is one of the main reasons for rapid increase in proportion of population of senior citizens. As per Census 2011, the total population of Senior Citizens (people aged 60 years and above) is 10.38 crore, of which population of males and females are 5.11 crore and 5.27 crore, respectively. Expectation of life at birth for males/female has shown a steady rise. Govt of India and many non-government organisations are working tirelessly to deliver home based care to the elderly. They are getting tremendous support from the government and private sector as well.
Get breaking news, in-depth analysis, and expert perspectives on everything from politics to crime and society. Stay informed with the latest India news only on News18. Download the News18 App to stay updated!
First Published:
June 06, 2025, 17:16 IST
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
&w=3840&q=100)
Business Standard
an hour ago
- Business Standard
ICMR says Indians taking too much salt, launches study to address issue
Excessive salt consumption is fuelling a silent epidemic in India with people at increased risk of hypertension, stroke, heart disease, and kidney disorders, according to scientists from ICMR's National Institute of Epidemiology. The scientists have initiated a community-led salt reduction study to address the issue and are focusing on low sodium salt substitutes. While the World Health Organisation (WHO) recommends less than 5 grams of salt per person per day, studies show that urban Indians consume around 9.2 grams/day, and even in rural areas it is around 5.6 grams/day - both higher than recommended. One promising tool in this effort is low-sodium salt substitutes -- ?blends where part of the sodium chloride is replaced with potassium or magnesium salts, Dr Sharan Murali, a senior scientist at National Institute of Epidemiology (NIE) and principal investigator of the study, said. "Lesser sodium consumption helps reduce blood pressure and improves overall heart health, making low-sodium alternatives a meaningful switch, especially for those with hypertension," Dr Murali stated. "Just switching to low-sodium salt can lower blood pressure by 7/4 mmHg on average'?a small change with a big impact," Dr Murali said. To tackle the issue of high salt consumption, the NIE has launched a three-year intervention project in Punjab and Telangana, supported by the Indian Council of Medical Research (ICMR). The goal is to evaluate the effectiveness of structured salt reduction counselling, delivered by health workers at Health and Wellness Centres (HWCs), in reducing blood pressure and sodium intake among individuals with hypertension, senior scientist at NIE, Dr Ganesh Kumar, who is also a part of the study, said.. "We are currently in the first year of the project, focused on baseline assessments and field preparations," Dr Kumar said. "Counselling materials are not yet finalised; rather, we aim to co-create the intervention package with the community health workers, drawing on their experiences and incorporating their suggestions. It's not just about delivering health education - ?it's about listening, understanding, and building together," Dr Murali said. To ensure interventions are grounded in reality, the NIE conducted a market survey across 300 retail outlets in Chennai to assess the availability and pricing of low-sodium salt (LSS). They found that LSS was available in only 28 per cent of retail outlets. It was seen in 52 per cent of supermarkets, but a dismal 4 per cent in small grocery shops. The price of LSS averaged Rs 5.6 per 100g, more than twice the price of normal iodised salt (Rs 2.7 per 100g). These findings highlight a critical supply-demand disconnect, Dr Murali said. "The lower demand for low sodium salt might be leading to its lower availability - it's a proxy indicator of awareness and access," noted Dr. Murali. To spark a public conversation around salt reduction, the NIE has also recently launched the #PinchForAChange campaign on Twitter and LinkedIn through ICMR-NIE. Using infographics, facts, and simple messages, the campaign aims to raise awareness about hidden salt sources, promote low-sodium alternatives, and empower individuals to make heart-healthy choices. "If successful, this project could lead to the integration of sustainable dietary counselling models into the existing public health system. It can bridge the gap between knowledge and action, improve health literacy, and ultimately reduce the burden of hypertension-related diseases. "This is not just about reducing salt. It's about restoring balance in our diets, our systems, and our hearts. Together, one pinch at a time, we can create lasting change," Dr Murali added.
Time of India
an hour ago
- Time of India
Are Indians consuming excess salt leading to increased risk of chronic diseases? ICMR launches study to address glaring issue
Live Events (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel Excessive intake of salt has become the cause of increased risk of hypertension , stroke, heart disease and kidney disporders, scientists from National Institute of Epidemiology scientists have launched a community-led salt reduction study to address the issue, focusing on low sodium salt substitutes Urban Indians consume close to double the World Health Organisation 's recommended level of 5 gram grams of salt per person per day. On an average a person in the urban areas consumes 9.2 grams of salt in a day, while a rural Indian has 5.6 grams/day, both higher than recommended.A tool used in the effort to decrease salt intake is low sodium salt substitutes. It constitutes of blends where part of the sodium chloride is replaced with potassium or magnesium salts, Dr Sharan Murali, a senior scientist at National Institute of Epidemiology (NIE) and principal investigator of the study, said."Lesser sodium consumption helps reduce blood pressure and improves overall heart health, making low-sodium alternatives a meaningful switch, especially for those with hypertension," Dr Murali stated."Just switching to low-sodium salt can lower blood pressure by 7/4 mmHg on average is a small change with a big impact," Dr Murali NIE has launched a three-year intervention project in Punjab and Telangana to tackle the serious issue. It is being done with the support of the Indian Council of Medical Research ICMR ).The aim of the project is to evaluate the effectiveness of structured salt reduction counselling, delivered by health workers at Health and Wellness Centres (HWCs), in reducing blood pressure and sodium intake among individuals with hypertension, senior scientist at NIE, Dr Ganesh Kumar, who is also a part of the study, said."We are currently in the first year of the project, focused on baseline assessments and field preparations," Dr Kumar said."Counselling materials are not yet finalised; rather, we aim to co-create the intervention package with the community health workers, drawing on their experiences and incorporating their suggestions. It's not just about delivering health education, it's about listening, understanding, and building together," Dr Murali NIE conducted a market survey across 300 retail outlets in Chennai to assess the availability and pricing of low-sodium salt (LSS) to ensure interventions are grounded in study found that LSS was available in only 28 per cent of retail outlets. It was seen in 52 per cent of supermarkets, but only in 4 per cent in small grocery price of LSS averaged Rs 5.6 per 100g, which is more than twice the price of normal iodised salt (Rs 2.7 per 100g).These findings highlight a critical supply-demand disconnect, Dr Murali said."The lower demand for low sodium salt might be leading to its lower availability - it's a proxy indicator of awareness and access," noted Dr. raise more awareness, the NIE has also recently launched the #PinchForAChange campaign on Twitter and LinkedIn through infographics, facts, and simple messages, the campaign aims to raise awareness about hidden salt sources, promote low-sodium alternatives, and empower individuals to make heart-healthy choices."If successful, this project could lead to the integration of sustainable dietary counselling models into the existing public health system . It can bridge the gap between knowledge and action, improve health literacy, and ultimately reduce the burden of hypertension-related diseases."This is not just about reducing salt. It's about restoring balance in our diets, our systems, and our hearts. Together, one pinch at a time, we can create lasting change," Dr Murali added.
News18
2 hours ago
- News18
ICMR says Indians taking too much salt, launches study to address issue
New Delhi, Jul 13 (PTI) Excessive salt consumption is fuelling a silent epidemic in India with people at increased risk of hypertension, stroke, heart disease, and kidney disorders, according to scientists from ICMR's National Institute of Epidemiology. The scientists have initiated a community-led salt reduction study to address the issue and are focusing on low sodium salt substitutes. While the World Health Organisation (WHO) recommends less than 5 grams of salt per person per day, studies show that urban Indians consume around 9.2 grams/day, and even in rural areas it is around 5.6 grams/day – both higher than recommended. One promising tool in this effort is low-sodium salt substitutes — �blends where part of the sodium chloride is replaced with potassium or magnesium salts, Dr Sharan Murali, a senior scientist at National Institute of Epidemiology (NIE) and principal investigator of the study, said. 'Lesser sodium consumption helps reduce blood pressure and improves overall heart health, making low-sodium alternatives a meaningful switch, especially for those with hypertension," Dr Murali stated. 'Just switching to low-sodium salt can lower blood pressure by 7/4 mmHg on average'�a small change with a big impact," Dr Murali said. To tackle the issue of high salt consumption, the NIE has launched a three-year intervention project in Punjab and Telangana, supported by the Indian Council of Medical Research (ICMR). The goal is to evaluate the effectiveness of structured salt reduction counselling, delivered by health workers at Health and Wellness Centres (HWCs), in reducing blood pressure and sodium intake among individuals with hypertension, senior scientist at NIE, Dr Ganesh Kumar, who is also a part of the study, said.. 'We are currently in the first year of the project, focused on baseline assessments and field preparations," Dr Kumar said. 'Counselling materials are not yet finalised; rather, we aim to co-create the intervention package with the community health workers, drawing on their experiences and incorporating their suggestions. It's not just about delivering health education – �it's about listening, understanding, and building together," Dr Murali said. To ensure interventions are grounded in reality, the NIE conducted a market survey across 300 retail outlets in Chennai to assess the availability and pricing of low-sodium salt (LSS). They found that LSS was available in only 28 per cent of retail outlets. It was seen in 52 per cent of supermarkets, but a dismal 4 per cent in small grocery shops. The price of LSS averaged Rs 5.6 per 100g, more than twice the price of normal iodised salt (Rs 2.7 per 100g). These findings highlight a critical supply-demand disconnect, Dr Murali said. 'The lower demand for low sodium salt might be leading to its lower availability – it's a proxy indicator of awareness and access," noted Dr. Murali. To spark a public conversation around salt reduction, the NIE has also recently launched the #PinchForAChange campaign on Twitter and LinkedIn through ICMR-NIE. Using infographics, facts, and simple messages, the campaign aims to raise awareness about hidden salt sources, promote low-sodium alternatives, and empower individuals to make heart-healthy choices. 'If successful, this project could lead to the integration of sustainable dietary counselling models into the existing public health system. It can bridge the gap between knowledge and action, improve health literacy, and ultimately reduce the burden of hypertension-related diseases. 'This is not just about reducing salt. It's about restoring balance in our diets, our systems, and our hearts. Together, one pinch at a time, we can create lasting change," Dr Murali added. PTI PLB DV DV view comments First Published: July 13, 2025, 12:30 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
