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MSGM Resort 2026 Collection

MSGM Resort 2026 Collection

Vogue20-06-2025
Gardening isn't MSGM's usual terrain; this is a label more at home among a downtown artsy crowd than at a plant nursery. But this season Massimo Giorgetti leaned into florals and a certain breezy lightness. Not because he's suddenly trading sneakers for Wellington's, but because, in a world that feels increasingly off-kilter, the always optimistic Giorgetti chose softness as a form of resistance, a kind of escapism that doesn't ignore the chaos, but dares to bloom in spite of it.
Eschewing sugar coating, Giorgetti's take on gardening wear came with a more urban edge. Sturdy canvas morphed into roomy trousers and utilitarian dungarees, teamed with cropped, zippered blousons in waxed cotton that felt more street than shed. Shirts were a medley of broderie anglaise, macramé, and pinstriped poplin, thrown together almost haphazardly and worn over slouchy denim or matching micro-minis. Ballooning bloomers and poufy crinolines billowed from airy cotton taffeta, like hot air balloons poised to lift off over a lush, verdant oasis.
Elsewhere, a belted trench and sharply tailored blazer in floral Gobelin tapestry borrowed their pockets from gardener's aprons. Bouquets of wildflowers blossomed on second-skin lycra tops; a graphic pop print of a flower-filled vase served pop-art punch. Even a classic tablecloth check was blown up across a duster and matching skirt. Life may not be a picnic, but against the odds, Giorgetti's cheeky garden was defiantly, merrily in bloom.
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