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Book Review: ‘Gwyneth' is a portrait of a pioneering and polarizing ‘It girl' and wellness mogul

Book Review: ‘Gwyneth' is a portrait of a pioneering and polarizing ‘It girl' and wellness mogul

'Gwyneth: The Biography,' Amy Odell's thorough portrait of Gwyneth Paltrow, splits her life and career into two distinct periods: the rise (and fall) of the quintessential '90s Hollywood 'It girl,' and her transformation to wellness mogul with the creation of lifestyle brand Goop.
In both phases, she struggles with likeability in the press and from the public, often coming across in interviews as elitist and out of touch with 'normal' Americans. But that hasn't stopped her from succeeding on both fronts.
Blond, glamorous and patrician, Paltrow is the ultimate nepo baby, the daughter of actor
Blythe Danner
and TV producer
Bruce Paltrow,
acting from an early age at the Williamstown Theatre Festival in Massachusetts.
In the first half of the book, Odell charts Paltrow's rise from chain-smoking party girl at elite New York private school Spence to Hollywood 'It girl.' She starred in 1990s classics like ' Emma,' 'Sliding Doors' and
'Shakespeare in Love,'
for which she won an Oscar at 26. She was on the cover of Vogue and constantly in the tabloids with movie star boyfriends like
Brad Pitt
and Ben Affleck.
But she eventually soured on Hollywood and turned to her burgeoning interest in lifestyle and wellness. She started Goop as a newsletter in 2008.
Goop promoted some dubious wellness theories and was hit with the same press bashing as she had gotten as an actor.
'Gwyneth has, to her extraordinary credit, found a way to be even more annoying,' the Guardian wrote when Goop launched in 2008.
But Odell — who didn't have access to Paltrow or any close family or friends, but based the book on more than 200 interviews with people who know or worked with Paltrow — shows Paltrow has a masterful control of her image, working negative press to her advantage.
At Goop, a $66 jade egg meant to be inserted vaginally and a $75 candle called 'This Smells Like My Vagina' were ridiculed in the press — and sold out in short order.
When Goop launched a travel app, an advertiser sponsored it with the promise that it would reach 10,000 downloads. 'Call it G. Spotting,' Gwyneth told an executive, according to Odell. 'Everybody will make fun of me for being an idiot and we'll have the 10,000 downloads we need right there.' It worked.
'Gwyneth: The Biography' is a satisfying read about the pioneering and polarizing actor and business woman.
___
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Corporate America is not falling for the left's outrage over Sydney Sweeney's ‘good jeans' ad
Corporate America is not falling for the left's outrage over Sydney Sweeney's ‘good jeans' ad

New York Post

time3 hours ago

  • New York Post

Corporate America is not falling for the left's outrage over Sydney Sweeney's ‘good jeans' ad

The left is trying its best to stir up a furor over the recent Sydney Sweeney jeans (or is it genes) TV commercial to ignite a backlash similar to the Dylan Mulvaney-Bud Light debacle. Sorry progressives, it ain't happening. Yes, there's lots of chirping from lefty columnists, purple-haired TikTok influencers, late-night hosts who are still employed, and assorted wokesters after American Eagle had the audacity to feature the attractive blond, blue-eyed actress expressing her sartorial flair in a pair of tight-fitting blue jeans. Advertisement 'Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color . . . my jeans are blue,' the 'Euphoria' star says. The ad ends with a voice-over: 'Sydney Sweeney has great jeans.' Blond women? Blue-eyed? Good genes (I mean jeans)? Oh, the horror! That's if you are listening to the leftist commentariat that still hasn't piped down weeks after the spot first appeared. The lefties are freaking because they think the jeans company is looking to bring back the bad old days, pre-George Floyd of course, when white blond oppressors ruled over American culture. Advertisement It's all very Hitler-like to the progressive numbskull class, but not to just about every other segment of American society. Most Americans of all colors and genders either don't care, or they know good genes and jeans when they see it. I know this based on lots of reporting on the mind virus known wokeness — the progressive orthodoxy that embraces everything from cultural Marxism, DEI and, of course, the oppressor-oppressed theology. We are a diverse country, and that's good. The wokesters take it to a level that excludes rather than includes. Good-looking white people, particularly if their hair is that evil shade known as blond, are nowhere near the intersectional matrix they demand for hiring or image making in their version of America. Advertisement That's why Sydney Sweeney, known more for her cleavage than her politics, has become a touchstone in our culture wars, and here's why the attacks won't work: Wokeness was once big in the business world, but notice my use of the past tense. Corporate America listened to these kooks for many reasons, including their own progressive management leanings, with disastrous results. They learned the hard way that most Americans of all races hate being proselytized with political dogma, particularly of the left-wing variety that pushes the limits of identity and gender politics beyond cultural norms. I chronicled this spectacle with a healthy dose of schadenfreude in my book 'Go Woke Go Broke: The Inside Story of the Radicalization of Corporate America.' Just a few short years ago, DEI was the norm; so was radical environmentalism pushed by asset managers through something called ESG investing. It was difficult finding a straight man or woman — God forbid a blond — who survived the Madison Avenue woke censor machine. Budweiser thought its customers were ready for a commercial featuring a half-naked trans woman in a bubble bath. Disney decided it could sell more kids programming featuring same-sex kissing scenes. Money managers like BlackRock thought they could increase returns by advocating environmentalism and de facto racial quotas on their portfolio companies. Advertisement All of the above resulted in some of the biggest brand-destroying disasters in modern business history. Marketing is a lot like politics. It's a business of addition, not subtraction. You build customers just like you attract voters, through messaging that unites rather than divides — or customers flee. There are exceptions, of course. Niche brands like Ben & Jerry's ice cream attempt and succeed at targeting the tree-hugger demo. Try this stuff on a mass audience and you will get the beatdown of the century. The predictable customer revolt impacted the businesses of Budweiser, Disney and BlackRock in such a measurable way that shareholders revolted, too, forcing some of the most progressive CEOs in the world to course-correct. That's why the Sydney Sweeney uproar will go nowhere with the people who matter most: Most American consumers, and American Eagle shareholders. Unless you're stretching it like Silly Putty, there's nothing inherently political about a pretty blond (dare I say 'All American'-looking) woman in jeans and pointing out the health of her genes to sell stuff. Zero. Zilch. Otherwise, Pamela Anderson would have been a poster child for Aryan Nations instead of the 'Baywatch' babe most American men and many women adored, and still do. Shares of American Eagle are up since the Sydney Sweeney ad ran, despite the backlash. NYU Marketing Professor Eitan Muller points out the obvious, telling Fox Business's Teuta Dedvukaj that the commercial 'attracts attention, drives Google searches, and boosts the brand. Yes, she does have great genes — and it rings authentic. That's what you want from an ad.' My bet: You will be seeing a lot more of Sydney Sweeney. Most men will be rejoicing, many women will buy the company's jeans. Management will be rewarded with higher sales and a stock price that matches. The attacks will ultimately fail for the same reason Mulvaney's tenure as a spokeswoman for Bud Light was so short-lived. Recall: The nation's Number 1-selling beer dropped to Number 3 and never recovered. Sydney Sweeney has both good jeans and genes and there's nothing the wokesters can do to change that reality.

Trump White House ballroom: A look back at Grand Ballroom Trump built at Mar-a-Lago
Trump White House ballroom: A look back at Grand Ballroom Trump built at Mar-a-Lago

USA Today

time9 hours ago

  • USA Today

Trump White House ballroom: A look back at Grand Ballroom Trump built at Mar-a-Lago

Twenty years after the opening of the Grand Ballroom at President Donald Trump's Mar-a-Lago Club in Palm Beach, Trump announced another new ballroom on a grand scale — this time at the White House. The Trump Administration on July 31 said construction on a $200 million, roughly 90,000-square-foot White House State Ballroom will begin in September. The project will be paid for by donors including Trump and have a seating capacity of 650 people, the White House said. The U.S. Secret Service will oversee security features of the new structure, officials said. "President Trump is a builder at heart and has an extraordinary eye for detail," Chief of Staff Susie Wiles said in a White House news release. "The President and the Trump White House are fully committed to working with the appropriate organizations to preserving the special history of the White House while building a beautiful ballroom that can be enjoyed by future Administrations and generations of Americans to come." The style and architecture of the exterior of the new ballroom will be "almost identical" to the rest of the White House, Trump officials said. The work will include major renovations to the White House's East Wing, where presidents have historically held large receptions. Trump has frequently complained the White House lacks a proper large-scale ballroom for entertaining. While the outside of the new ballroom at what is known as the people's house will feature the same iconic styling as the rest of the property, renderings released by the White House show that the interior style is undoubtedly reminiscent of the Versailles-inspired Donald J. Trump Grand Ballroom that was completed at Mar-a-Lago in late 2004 and had its grand opening in 2005. Here's what to know about Mar-a-Lago's large ballroom and its history. When was Mar-a-Lago completed, and what are some of its features? Construction on Mar-a-Lago began in 1922. The house was designed for cereal heiress Marjorie Meriweather Post in the Spanish-Moorish style by architect Joseph Urban, who also designed the nearby Bath & Tennis Club and the Paramount Theatre farther north in Palm Beach. When completed in 1927 on its 17-acres, the crescent-shaped main house had 115 rooms, with 58 bedrooms and 25 bathrooms. Urban drew on classical designs, looking to the Thousand Winged Ceiling at the Accademia in Venice as inspiration for the 34-foot ceiling in Mar-a-Lago's living room, and the Palazzo Chigi in Rome as inspiration for the hand-painted ceiling in the dining room, according to a 2002 Daily News report about Mar-a-Lago's history. After a major redecoration in 1956, Post added Mar-a-Lago's White and Gold Ballroom as a venue to host to her popular charity events and the square dances for which she was so well-known, according to the 2002 profile. She also added three bomb shelters during the Korean War. What has Trump added to Mar-a-Lago? Trump paid a reported $10 million for Mar-a-Lago in 1985: $5 million for the property itself, an additional $3 million for the furnishings, plus $2 million for the beachfront stretch that years prior was sold to a neighbor. When Mar-a-Lago's club opened in 1995, it had amenities such as a spa, tennis courts and nine-hole golf course. In 2000, construction began on the $3 million beachfront project at Mar-a-Lago that added a new swimming pool, a pair of two-story buildings with cabanas and a snack bar, a spa, fountains, and ramps and stairs down to the beach, the Daily News reported in 2002. In 2004, Trump received approval from Palm Beach to tear down an aging slat house on Mar-a-Lago's property to build a kitchen to help serve the estate's new ballroom, which opened in 2005. Over the years, some of Trump's plans for Mar-a-Lago have been shot down by state and town officials, including a proposal for a 120-slip marina and, before opening the club, a concept that would have subdivided Mar-a-Lago's acreage to build estate homes. What about Mar-a-Lago's Grand Ballroom? The Daily News first reported in 1996 that the National Trust for Historic Preservation was reviewing plans for a new ballroom or expansion of the dance pavilion at Mar-a-Lago. Because Mar-a-Lago is a national landmark, all major changes must be reviewed and approved by the trust. "We're just looking art different concepts, different ideas. It's very preliminary," Trump told the Daily News in 1996. "We need a ballroom because of the success of Mar-a-Lago. It has been so successful that the crowds are potentially hazardous to the facility, and the ballroom could remedy this problem." Mar-a-Lago's team "did a lot of shuttle diplomacy with the National Trust for Historic Preservation," said Wes Blackman, who was Mar-a-Lago's project manager for the ballroom. The trust has easements at Mar-a-Lago, including two to protect the views to the east and west, and one to protect the tree line along the south property line, he said. After Mar-a-Lago opened as a club in 1995, the events coordinator at the time brought Blackman and Trump to the ballroom built by Post and said it would not be able to meet the demand for large events . "There isn't room to put them that is weatherproof," Blackman recalled the coordinator saying. When the ballroom was officially pitched to the town in 1999, it was set to replace a large white tent that Mar-a-Lago had temporarily erected to host large events on the property, Blackman said. Because the structures could not be permanent, air conditioner compressors for events in the tent were placed on trailers, and temporary bathrooms were brought in, he said. The ballroom was "a very large building," he said, with records showing that it was 17,000 square feet, larger than the 11,000-square-foot ballroom built by Post. West Palm Beach-based architect Rick Gonzalez of REG Architects was the lead designer on the project. Blackman said he and Gonzalez took a lot of trips to Washington, D.C., and the trust visited the property as well, as they worked to finalize a design the trust would approve. Together with Gonzalez, Blackman said Mar-a-Lago's team "chased that building all over the property" with the trust until the location was settled. "It's in a hollow, a low spot, and it's behind the wall, and you really have a hard time even knowing the building is there when you pass the property," Blackman said. Before finalizing the architectural plans, Trump sent Gonzalez and Blackman to New York to meet with famed architect Philip Johnson, whose Glass House in Connecticut remains an iconic example of the International Style of design. Johnson, who died in January of 2005, declined to take on the task of designing the new ballroom, which was essentially "locked into the Mediterranean revival framework" because of the rest of the property, Blackman said. "He wasn't into that," Blackman said. "He was in his 'monster phase,' which were a lot of oblique angles, and he wasn't into having to fit into a mold like that." Trump also asked Blackman to consult with another friend: crooner Paul Anka, whom Trump hoped would weigh in on the new ballroom's acoustics. "I did call him," Blackman said. "It was a unique experience." He added that because Trump had already made the decision to have marble floors in the ballroom: "There's nothing you can do with that. It's gonna be a reflective surface," Blackman said of Anka's advice. Trump was adamant that the new ballroom needed to be larger than the 15,000-square-foot Ponce de Leon Ballroom at The Breakers Palm Beach resort, Blackman said. While that was part of the inspiration, he said that Trump also wanted to bring the annual International Red Cross Ball to Mar-a-Lago. Trump was successful, and one of the highlights of Palm Beach's social season soon moved to Mar-a-Lago's Grand Ballroom. "We always thought that it helped getting the National Trust to approve something first, and then that kind of gave us the 'Good Housekeeping' certificate that we could cash in with the Landmarks Commission," Blackman said of the town's approval process. While the project to build the new ballroom received approval from Palm Beach's council in October of 1999, the timeline was pushed back several times because of construction of a new Royal Park Bridge, the Daily News reported in September 2002. The project received final approval from Palm Beach's landmarks board in April of 2002, and construction began the next year, with the building permit issued in August of 2003, Blackman said. While his 10-year tenure with Mar-a-Lago ended soon after receiving the permit, Blackman returned to work on other projects at Mar-a-Lago, including the ballroom's kitchen and the massive flag pole that led to a legal battle between Trump and Palm Beach. What does the Grand Ballroom look like? The exterior of the ballroom building, which is on the property's south side between the main house and Southern Boulevard, was designed by Gonzalez to mimic the Spanish-Moorish style of the rest of the estate, the Daily News reported at the time. But the ballroom's interior was designed with France in mind. The decor drew on Versailles, with shining marble floors, intricate gold leaf designs, crystal chandeliers and soaring 40-foot coffered ceilings. The Daily News reported at the time that the gold leaf alone carried a $7 million price tag, and the overall project cost stood at $35 million. "I modeled the interior after Versailles, and there is nothing like it in the United States," Trump said of the ballroom in a 2005 interview with Florida Design magazine. When it opened, guests were reportedly awestruck by the 17 Stras chandeliers, each with a cost of $250,000 and imported from Czechoslovakia. The first major event in the new ballroom was Mar-a-Lago's annual New Year's Eve Gala to ring in 2005, according to news reports. From a Dec. 31, 2004, Daily News report: "A 1,200-square-foot loggia leads into the two-story foyer through a series of Palladian-style mahogany doors with wrought-iron borders. A staircase leads to a 45-foot observation tower. For New Year's Eve, there will be stages at opposite ends of the ballroom, one for the dance orchestra and one for headliner Vanessa Williams." The next event: a grand party to mark the marriage of Trump to his then-fiancée, Melania Knauss. Their marriage ceremony was Jan. 22, 2005, at the Episcopal Church of Bethesda-by-the-Sea, and celebrants then made the short drive to Mar-a-Lago for the reception. Anka, a guest at the wedding, treated guests to two songs at the reception: "Diana," and a version of the song "Lady Is a Tramp" that Anka dubbed "Donald is a Trump." USA Today contributed to this report. Kristina Webb is a reporter for Palm Beach Daily News, part of the USA TODAY Florida Network. You can reach her at kwebb@ Subscribe today to support our journalism.

The Sydney Sweeney American Eagle ad controversy, explained
The Sydney Sweeney American Eagle ad controversy, explained

USA Today

time11 hours ago

  • USA Today

The Sydney Sweeney American Eagle ad controversy, explained

There's been A LOT made out of a series of American Eagle ads starring Sydney Sweeney, the actress in films like Anyone But You and the upcoming Christy Martin biopic, along with TV series like Euphoria and The White Lotus. And you might be confused or you want to catch up on the news about all of this. That's what we're here for: To fill you in on this whole thing that's blown up all over the internet and has led to so many people in culture and politics commenting. So let's dive in and answer all the questions you might have about Sweeney and the American Eagle ads that have caused such a stir: What is the deal with Sydney Sweeney? She's starring in some American Eagle ads that people are buzzing about. What are the Sydney Sweeney American Eagle ads everyone is talking about? The ads are based around the concept that "Sydney Sweeney Has Great Jeans." Check out an example: What's the controversy with the Sydney Sweeney ad? Some folks have taken that concept and criticized it for sounding like a veiled attempt to promote eugenics, as in "Sydney Sweeney has good GENES." But it seems like the anger is more aimed at American Eagle and not necessarily at the actress. What has American Eagle said in response to the Sydney Sweeney ads? You can see it below, but: "Sydney Sweeney Has Great Jeans" is and always was about the jeans. Her jeans. Her story. We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone. Did Donald Trump say anything about the Sydney Sweeney American Eagle controversy? No, but White House communications director Steven Cheung posted this on X (formerly Twitter): "Cancel culture run amok. This warped, moronic, and dense liberal thinking is a big reason why Americans voted the way they did in 2024. They're tired of this [expletive]." Has Sydney Sweeney said anything about the American Eagle ads? Not yet as of publishing this.

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