logo
Tomato Season Is Different This Year

Tomato Season Is Different This Year

The Atlantic4 days ago
Every summer, there is a brief window—call it August—when the produce is exquisite. The cherries are at their best, as are the peaches, plums, and nectarines. The watermelon is sweet. The eggplants are glossy. The corn is pristine. And the tomatoes! The tomatoes are unparalleled. There's a reason tomatoes are synonymous with summer, staple of home gardens and farmers' markets alike. Giant, honking beefsteaks and sprightly Sungolds are begging to be transformed into salads and gazpachos, tossed with pasta and sliced into sandwiches, or eaten raw by the fistful. Enjoy them while you can.
Come fall, tomato season will be over just as quickly as it began. Yes, you can obtain sliceable red orbs in virtually any supermarket, at any time of year, anywhere in the United States. But they are pale imitations of dripping August heirlooms. Out-of-season tomatoes—notoriously pale, mealy, and bland—tend to be tomatoes in name only. They can be serviceable, dutifully filling out a Greek salad; they can valiantly garnish a taco and add heft to a grilled-cheese sandwich. At the very least, they contribute general wetness and a sense of virtue to a meal. Flavor? Not so much.
This year, of all years, it's worth indulging in the bounties of high tomato season. The bloodless tomatoes waiting for us in the fall are mostly imported from Mexico, and as with so many other goods these days, they are now stuck in the middle of President Donald Trump's trade war. This week, the White House imposed 17 percent tariffs on Mexican tomatoes. In all likelihood, that will mean higher prices for grocery-store tomatoes, Tim Richards, an agricultural economist at Arizona State University, told me. This will not make them better in terms of color, texture, or flavor—but it will make them cost more.
Grumbling about grim winter tomatoes is a long-standing national hobby, and at the same time, their existence is a small miracle. You can eat a BLT in the snow or a Caprese salad for Valentine's Day with no effort at all. In August 1943, before Americans could get fresh tomatoes year-round, New York City Mayor Fiorello La Guardia encouraged housewives to brace for winter by canning as many tomatoes as they could. 'They are in your city's markets and I want to see every woman can them while they are at this low price,' he announced. They wouldn't have to do it for long. By the 1960s, 'just about every supermarket and corner store in America was selling Florida tomatoes from October to June,' the author William Alexander wrote in Ten Tomatoes That Changed the World. They were visually perfect but tasted like Styrofoam, which is in many ways what they were supposed to be: durable, pest-resistant, long-lasting, and cheap. Tomatoes are famously fragile and quick to rot, so they are often picked while still green, and then gassed with ethylene. It turns them red, giving the appearance of ripeness but not the corresponding flavor. In recent years, the situation has somewhat improved: Instead of focusing exclusively on looks and durability, horticulturalists have turned their attention to maximizing flavor.
There is another reason year-round tomatoes have improved: Mexico. 'Most of the nice-looking, really tasty tomatoes in the market are Mexican,' Richards said. That includes small varieties such as cherry tomatoes, grape tomatoes, and cocktail tomatoes, or, as he classified them, 'those little snacking tomatoes in the plastic things.' Mexico manages to produce this steady stream of year-round, pretty-good tomatoes by growing them primarily in greenhouses, which Richards said is the best possible way to produce North American tomatoes at scale. Even in winter, tomatoes sheltered from the elements can be left to ripen on the vine, which helps improve the taste.
All of which is to say that an America without easy access to imported Mexican tomatoes looks bleak. Like all of Trump's tariffs, the point of taxing Mexican tomatoes is to help producers here in the U.S. Thirty years ago, 80 percent of the country's fresh tomatoes were grown in America. Now the share is more like 30 percent, and sliding. America could produce enough tomatoes to stock grocery stores year-round—Florida still grows a lot of them—but doing that just doesn't make a lot of sense. 'It's not cost-effective,' Luis Ribera, an agricultural economist at Texas A&M University, told me. 'We cannot supply year-round tomatoes at the prices that we have.' Unlike Mexico, Florida mainly grows its tomatoes outside, despite the fact that it is ill-suited to outdoor tomato growing in pretty much all ways: The soil is inhospitable. The humidity is an incubator for disease. There are regular hurricanes. 'From a purely botanical and horticultural perspective,' the food journalist Barry Estabrook wrote in Tomatoland, 'you would have to be an idiot to attempt to commercially grow tomatoes in a place like Florida.'
Exactly what the tariffs will mean for grocery prices is hard to say. Tomatoes will be taxed when they cross the border, so importers and distributors will directly pay the costs. But eventually, the increase will likely trickle down to the supermarket. The story of tariffs, Ribera said, is that 'the lion's share is paid by consumers.' In the short term, Richards estimated that price hikes will depend a lot on the variety of tomato, with romas hardest hit. 'That's the one we rely on most from Mexico,' he said. Beefsteaks, he added, will face a smaller increase.
Compared with some of the other drastic tariffs that Trump imposed, a 17 percent price bump on Mexican tomatoes hardly portends the tomato-pocalypse. Last year, the average import price of Mexican tomatoes was about 74 cents a pound. If the entire 17 percent increase is passed on to consumers, we'd be looking at an additional 13 cents—enough to notice, but not enough for a critical mass of people to forgo romas altogether. Here's the other thing: People want tomatoes, and they want them now. 'We don't want to wait for things to be in season,' Ribera said, and we aren't about to start.
For all of the many problems with out-of-season tomatoes, Americans keep eating them. It was true when winter tomatoes were a novelty: 'I don't know why housewives feel they have to have tomatoes,' one baffled supplier told The New York Times in 1954. But they did, and people still do. Season to season, our national tomato consumption fluctuates relatively little, the grocery-industry analyst Phil Lempert told me. Every burger joint in America needs tomatoes—not the best tomatoes, but tomatoes that exist. There is a whole genre of recipes about how to make the most of out-of-season tomatoes. A lesser tomato, of course, is better than no tomato at all.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

'Total Mental Collapse': Trump Ripped After 'Insane' New Ramble In Europe
'Total Mental Collapse': Trump Ripped After 'Insane' New Ramble In Europe

Yahoo

time7 minutes ago

  • Yahoo

'Total Mental Collapse': Trump Ripped After 'Insane' New Ramble In Europe

President Donald Trump spent part of his weekend in Scotland reviving his old grievances against wind power, even claiming at one point that it was 'killing' Americans. During a meeting with European Commission President Ursula von der Leyen, Trump abruptly detoured from immigration to wind turbines. 'And the other thing I say to Europe: We will not allow a windmill to be built in the United States,' Trump said. 'They're killing us.' He added: 'They're killing the beauty of our scenery, our valleys, our beautiful plains ― and I'm not talking about airplanes. I'm talking about beautiful plains, beautiful areas in the United States, and you look up and you see windmills all over the place. It's a horrible thing. It's the most expensive form of energy. It's no good. They're made in China, almost all of them.' He complained that wind turbines 'rust and rot in eight years,' and then can't be 'buried' because they will harm the soil. 'The whole thing is a con job,' he said. 'It's very expensive. And in all fairness, Germany tried it and wind doesn't work.' Much of what the president said was wildly inaccurate: Germany gets more than a quarter of its energy from wind, turbines last about 30 years (not eight) according to the U.S Department of Energy, it's not the most expensive form of energy, and they're not 'almost all' made in China. Several users asked Grok, the AI tool within X, to fact-check Trump's claims on wind power. Here's a typical response: Trump, who has frequently attacked renewable energy, has a special hatred of wind power that likely began some two decades ago, when an offshore wind farm was proposed near the land that would become his golf resort in Scotland. He sued to block it, lost, and has complained about wind and other forms of renewable energy since. He mentioned that on Sunday as well. 'Today I'm playing the best course I think in the world, Turnberry ― even though I own it ― it's probably the best course in the world, right?' he said. 'And I look over the horizon and I see nine windmills... I said, 'Isn't that a shame? What a shame.'' Trump has previously taken his anti-wind stance to absurd extremes, such as in 2019, when he falsely claimed wind turbines cause cancer. 'The wind, the wind, it sounds so wonderful,' he said last year. 'The wind, the wind, the wind is, the wind is bullshit, I'll tell you.' Trump's critics called him out for his latest out-of-the-blue tirade against wind energy:

Stocks surge, euro steady after US-EU trade agreement
Stocks surge, euro steady after US-EU trade agreement

New York Post

time8 minutes ago

  • New York Post

Stocks surge, euro steady after US-EU trade agreement

Global stocks rose and the euro appreciated on Monday after a trade agreement between the United States and the EU lifted sentiment and provided some clarity in a week of key policy meetings by the Federal Reserve and the Bank of Japan. The US struck a framework trade agreement with the European Union, imposing a 15% import tariff on most EU goods – half the threatened rate, a week after agreeing to a similar trade deal with Japan. Countries are scrambling to finalise trade deals ahead of an August 1 deadline set by US President Donald Trump, with talks between the US and China set for Monday in Stockholm amid expectations of another 90-day extension to the truce between the world's top two economies. 3 President Donald Trump (R) shakes hands with European Commission President Ursula von der Leyen (L) following their meeting, in Turnberry, south west Scotland on July 27, 2025. AFP via Getty Images 'A 15% tariff on European goods, forced purchases of US energy and military equipment and zero tariff retaliation by Europe, that's not negotiation, that's the art of the deal,' said Prashant Newnaha, senior Asia-Pacific rates strategist at TD Securities. 'A big win for the US.' European futures surged more than 1%, while S&P 500 futures rose 0.5% and Nasdaq futures advanced 0.6%. The euro strengthened across the board, rising against the dollar, sterling and yen. 'We have to be a bit cautious from here,' said Sim Moh Siong, currency strategist at Bank of Singapore, of the broader risk-on rally. 'A lot of good news is already in the price.' MSCI's broadest index of Asia-Pacific shares outside Japan was up 0.32%, just shy of the almost four-year high it touched last week. Japan's Nikkei fell 1% after hitting a one-year high last week. While the baseline 15% tariff will still be seen by many in Europe as too high, compared with Europe's initial hopes to secure a zero-for-zero tariff deal, it is better than the threatened 30% rate. 3 Currency traders work near a screen showing the Korea Composite Stock Price Index (KOSPI) and the foreign exchange rate between US dollar and South Korean won, right, at the foreign exchange dealing room of the Hana Bank headquarters in Seoul, South Korea, Monday, July 28, 2025. AP The US-EU deal provides clarity to companies and averts a bigger trade war between the two allies that account for almost a third of global trade. 'A major tail-risk has now been defused,' said Marc Velan, head of investments at Lucerne Asset Management in Singapore. 'Markets are interpreting this as a sign of stability and predictability returning to trade policy,' he added. 'The China delay fits the same pattern: the administration is opting for controlled diplomacy over confrontation.' 3 The US struck a framework trade agreement with the European Union, imposing a 15% import tariff on most EU goods – half the threatened rate, a week after agreeing to a similar trade deal with Japan. AP Gains for China's blue-chip stocks petered out towards the midday break, while Hong Kong's Hang Seng index gained 0.5%. The Australian dollar , often seen as a proxy for risk appetite, was at $0.657, hovering around the near eight-month peak scaled last week. FED, BOJ AWAIT In an action-packed week, investors will watch out for the monetary policy meetings from the Fed and the BOJ as well as the monthly US employment report and earnings from megacap companies Apple, Microsoft and Amazon. While the Fed and the BOJ are expected to maintain rates, comments from the officials will be crucial for investors to gauge the interest rate path. The trade deal with Japan has opened the door for the BOJ to raise rates again this year. Meanwhile, the Fed is likely to be cautious on any rate cuts as officials seek more data to determine tariffs' impact on inflation before they ease rates further. But tensions between the White House and the central bank over monetary policy have increased, with Trump repeatedly lashing out at Fed Chair Jerome Powell for not cutting rates. Two of the Fed Board's Trump appointees have articulated reasons for supporting a rate cut this month. In commodities, oil prices rose after the US-EU trade agreement. Brent crude futures and US West Texas Intermediate crude both rose 0.5%. Gold prices fell on Monday to their lowest in nearly two weeks on reduced appetite for safe havens.

CNBC Daily Open: This week's the Olympics for market watchers
CNBC Daily Open: This week's the Olympics for market watchers

CNBC

time9 minutes ago

  • CNBC

CNBC Daily Open: This week's the Olympics for market watchers

Choose a front-row seat and grab your popcorn. These five days will basically be the Olympics for market watchers: And looming over all those financial and macroeconomic events is U.S. President Donald Trump's August 1 deadline for his new tariffs. As Kim Forrest, founder at Bokeh Capital, said, "What isn't happening in this week?" Here's the ideal scenario for investors. The Magnificent Seven companies reporting earnings this week and the U.S. economy secure gold at their respective events. (The Fed is expected to keep rates unchanged — whether this qualifies the central bank for a medal is up for debate). Big trading partners of the U.S., such as South Korea and India, secure a deal with the White House and join the European Union and Japan at the podium, while Beijing extends its tariff suspension with Washington. If those events happen, U.S. stocks will probably have legs clear hurdle after hurdle — and the S&P 500 can continue topping record announces a trade agreement with the European Union. Most European goods, including cars, exported to the U.S. will face a 15% tariff, Trump said Sunday. The bloc also agreed to purchase $750 billion worth of U.S. energy, he added. Samsung inks a $16.5 billion contract with Tesla. While the South Korean firm didn't disclose the counterparty in its regulatory filing, Tesla CEO Elon Musk confirmed that it will manufacture the automaker's "next-generation AI6 chip." Perfect week for the S&P 500. The broad-based index rose Friday to close at a high — its fifth record in a row last week. The Nasdaq Composite and Dow Jones Industrial Average also advanced. Asia-Pacific shares were mixed Monday. The Fed is ready to start lowering rates, Trump said. On Friday, the U.S. president said Fed Chair Jerome Powell told him "the country is doing well," which Trump took to mean "he's going to start recommending lower rates." Futures markets disagree. [PRO] Winners of Hong Kong's crypto framework. The island's bill, which takes effect Friday, formalizes the process for financial companies to issue and manage stablecoins. Two online brokerages which offer crypto trading stand to benefit, analysts said. Trump's tariff deal offers scant relief for Japan automakers as bigger threat looms Japanese automakers may have sidestepped crushing U.S. tariffs, but the reprieve may offer little comfort. Their position in the global market is being eroded by Chinese automakers even as they face persistent structural challenges domestically. Still, analysts acknowledge that Trump's finalized tariff rate brings at least one benefit: some predictability.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store