Leading Sportswear Brand DESCENTE Opens at Galaxy Macau; Fusing Technical Aesthetics with Leisure & Travel Lifestyle
DESCENTS Galaxy Macau Flagship Store grandly opened
Inspired by Snow, Designed for the Future — DESCENTE Moves with Innovation
With nearly 90 years of history, DESCENTE originated in alpine skiing and is renowned for its ergonomic construction and high-performance technical fabrics. At the heart of the brand is the philosophy of 'Design that Moves,' which represents not only physical motion but also the evolution of lifestyle through innovative design. From elite athletes to everyday city wearers, DESCENTE has consistently pushed the boundaries of sportswear with Japanese precision tailoring and functional elegance.
DESCENTE Galaxy Macau Flagship Store adopts the brand's latest Store 4.0 concept — themed 'Tomorrow's World'. The space merges elements of snow culture, advanced technology, and urban living into one futuristic vision. Guided by the design pillars of 'Trajectory, Breakthrough, and Energy', the flagship store symbolizes the skier's spirit of exploration and the brand's ongoing mission to transcend limits. From the metallic façade to the directional arrow motifs and dynamic zoning, the retail environment exemplifies DESCENTE's commitment to sustainability, innovation, and seamless integration of sports lifestyle — courageously embracing the endless possibilities of the future.
Reimagining Movement — Spotlight on Running & Training Innovation
Designed around four active lifestyle scenarios — running, training, commuting, and outdoor — the flagship store at Galaxy Macau creates an immersive customer journey that demonstrates real-life application of DESCENTE's performance apparel. The featured collections this season include the latest Running and Training series, reflecting the brand's continual evolution of performance technology and lifestyle-forward design.
Lightweight Performance — Running Collection
Engineered for lightness and breathability, the Running collection features men's and women's lightweight shorts and two core outerwear pieces. The Aerolite Skin Jacket focuses on windproof, breathable comfort with a futuristic translucent 3-layer shell and ergonomic F360 silhouette for mobility and performance. The Aerolite Shell Jacket delivers versatile weather protection with breathable, lightweight layering ideal for Macau's changing climate. Both styles utilize two of DESCENTE's signature technologies— the waterproof and breathable DERMAZAX® 3-Layer fabric, and SCHEMACTECH AERO, a structural cutting technology that enhances stability and freedom of movement.
Dynamic Control — Body Flex Training Collection
The Training collection centers around the Body Flex range, tailored for high-intensity movement and dynamic flexibility. With advanced elastic construction and precision fit, the men's training wear provides both structure and freedom — ideal for urban workouts and daily mobility. DESCENTE's long-standing collaboration with elite athletes ensures that every piece is engineered for functionality, comfort, and style. Whether under extreme training conditions or for casual wear, the apparel showcases the brand's unwavering pursuit of motion performance and wearing comfort.
From Summit to Street — Defining a Multifunctional Lifestyle
DESCENTE Galaxy Macau Flagship Store also showcases the brand's commitment to lifestyle versatility through three core series: ALLTERRAIN, DUALIS, and GOLF. This area features the ALLTERRAIN series, designed for high-end outdoor activities, and the DUALIS series, suitable for daily commuting and light outdoor pursuits. The ALLTERRAIN series uses a minimalist design and high-performance materials for various terrains and harsh conditions, combining technology and craftsmanship to meet outdoor enthusiasts' needs with exceptional functionality and durability. The DUALIS series brings DESCENTE's craftsmanship into urban living, offering a flexible and lightweight design perfect for daily commutes and light outdoor activities, allowing modern urbanites to transition effortlessly between city and outdoor settings.
The GOLF series showcases DESCENTE's innovative spirit and expertise from skiing, tailored for golf enthusiasts. Designed for comfort and functionality, these products feature ergonomic designs and high-performance fabrics, merging DESCENTE's craftsmanship with athletes' needs for precise swings and stable postures on the course.
Limited-Time Personalization Experience — Mark a Moment in Sport & Style
To celebrate the opening of the flagship store at Galaxy Macau, DESCENTE offers each guest a personalized canvas tote bag, hand-painted on-site by a local artist. The activation combines artistic flair and sport spirit, creating a collectible gift that blends personalization, interaction, and DESCENTE's attention to detail.
Hashtag: #DESCENTE
The issuer is solely responsible for the content of this announcement.
About DESCENTE
Founded in 1935, DESCENTE is a French word meaning 'downhill skiing.' The DESCENTE signature arrow logo – known as the 'Spirit Mark' – represents the basic skiing techniques of 'schuss,' 'traverse,' and 'sideslip.' Over its 89-year history, the brand has expanded into cycling, running, golf, cross-training, and high-performance gear. By merging functional beauty with exceptional craftsmanship, DESCENTE meets the diverse needs of athletes through innovative designs and collaborations with top professionals. Guided by the brand concept 'Design that Moves,' DESCENTE believes that only with exceptional designs backed by continuous technological innovation, it is possible to underpin sportsmanship, make breakthroughs, nurture new forms of sport, and strengthen character. And it is the spirit of those people who share our love of sport that keeps us progressing with relentless innovation.
DESCENTE Galaxy Macau Flagship Store
Address: G009B, G/F Promenade East, Galaxy Promenade
Opening Hours:
Sunday to Thursday: 10:00 – 22:00;
Friday, Saturday, Public Holidays 10:00 – 00:00
Facebook: https://www.facebook.com/HONGKONGDESCENTE/
Instagram: https://www.instagram.com/descentehkg/
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Bloomberg
25 minutes ago
- Bloomberg
SK Hynix Reports Record Profit and Sales on Booming AI Demand
SK Hynix Inc. reported record quarterly profit that beat expectations, reinforcing its lead in advanced memory chips that help Nvidia Corp. 's processors develop artificial intelligence. The South Korean company reported an operating profit of 9.21 trillion won ($6.7 billion) in the June quarter versus the 8.93 trillion won analysts had projected, and said its capex is expected to increase from previous plans. Revenue rose to 22.23 trillion won, compared with expectations for 20.48 trillion won.
Yahoo
38 minutes ago
- Yahoo
What's in Trump's trade agreement with Japan?
President Donald Trump announced a trade agreement with Japan on Tuesday, making it the largest U.S. trade partner to broker an accord as the White House threatens to impose tariffs on dozens of countries within days. Before the deal, Japan faced the prospect of a 25% tariff rate set to take effect Aug. 1. Instead, products from the fifth-largest U.S. trade partner will be slapped with a 15% tariff, in exchange for a willingness on the part of Japan to import some goods, among other concessions. In a post on social media late Tuesday, Trump touted the agreement as a 'massive deal.' The White House has yet to release full details of the agreement. MORE: What to know about Trump's Aug. 1 tariff deadline Japanese Prime Minister Shigeru Ishiba also celebrated the accord. 'With the national interests of both countries in mind, we were able to reach an agreement at this time,' Ishiba said. Japan's Nikkei index surged 3.5% on Wednesday, while major U.S. indexes nudged slightly higher in early trading. Here's what to know about what's in the trade agreement and what comes next: What's in the U.S. trade agreement with Japan? The trade agreement lowers the tariff rate on Japanese products to 15%, putting it below the threatened rate of 25% but higher than a universal rate of 10% faced by nearly all imports. Even more, the U.S. agreed to set a 15% tariff on Japanese cars, putting it below the 25% tariff rate placed on imported vehicles from other nations. Japan purchased nearly $80 billion worth of U.S. products in 2024, while the U.S. bought about $148 billion worth of Japanese goods, according to the Office of the U.S. Trade Representative, a government agency. Cars and auto parts accounted for about $52 billion worth of imported Japanese products, making up more than one-third of products purchased by the U.S., government data shows. Shares of Japan-based Toyota soared more than 13% on Wednesday, while Honda jumped about 12%. In exchange for the softening of U.S. tariffs, Japan agreed to open its economy to imports of trucks, rice and other agricultural goods, Trump said. Japan also agreed to invest $550 billion in the U.S. economy, Trump added, but the president did not specify how the funds would be spent. How many trade agreements has the White House achieved so far? When Trump delayed the onset of so-called 'reciprocal tariffs' in April, the White House vowed to strike 90 trade agreements in 90 days. Before that deadline elapsed, Trump proposed a flurry of similar country-specific tariffs with a new effect date of Aug. 1. So far, Trump has brokered agreements with the United Kingdom, Indonesia, Vietnam, the Philippines and Japan. The White House also reached a preliminary accord with China that lowered tit-for-tat tariffs previously imposed by the world's two largest economies. MORE: More than 100 aid groups warn of 'mass starvation' in Gaza amid Israel's war with Hamas For his part, the president has insisted that the on-again, off-again levies make up a key part of his negotiation strategy. "The president and his trade team want to cut the best deals for the American people and the American worker," White House press secretary Karoline Leavitt said last month when she announced the Aug. 1 deadline. Price hikes could hit coffee, shoes, appliances and a range of other products if additional tariffs take effect on Aug. 1, analysts previously told ABC News.
Yahoo
an hour ago
- Yahoo
Japan Proposed 'Innovative Solution' on Tariffs: Bessent
Treasury Secretary Scott Bessent discusses the US trade deal with Japan that will impose 15% tariffs on imports including automobiles, while creating a $550 billion fund to make investments in the US. Sign in to access your portfolio
