
In a deal with Trump, Europe gets an elusive agreement. But everyone's a little annoyed
The agreement, which sets a 15% tariff on most European goods entering the United States, is higher than the 10% tariff Trump put in place on April 2 and significantly higher than the average of around 2% from before Trump's presidency. But it's significantly less than the enormous numbers Trump had been threatening if an agreement wasn't reached.
A deal with the United States felt like an impossibility in late May. Frustrated by a lack of progress in negotiations with the 27-member European Union, Trump on May 24 told the world he was done talking to some of America's strongest allies.
'Our discussions with them are going nowhere!' Trump posted on Truth Social.
'I'm not looking for a deal,' he said later that day in the Oval Office. 'We've set the deal — it's at 50%.'
The statement — and the shockingly high tariff threat — stunned European trade negotiators and rallied Europe's leaders into action. They quickly agreed to kick talks into high gear.
Trump, who has taken a particular liking to European Commission President Ursula von der Leyen, was swayed after she called him to say the EU would commit to moving 'swiftly and decisively.' Trump soon backed off his threat and said negotiations would continue.
But a deal between the United States and the European Union, one of America's top trading partners, had remained elusive for months. The two sides squabbled over America's insistence on high tariffs for steel and aluminum, looming tariffs on pharmaceuticals and the tariff floor for virtually all goods that the Trump administration appears set to raise to 15%.
Negotiators were unable to come up with a resolution before the initial July 9 deadline — one of the reasons the Trump administration postponed the effective day for its 'reciprocal' tariffs to August 1. With just days to go before the extended deadline, while Trump was visiting Scotland, he met with van der Leyen and finalized a framework for an agreement — one that was thin on details, heavy on caveats, but was nevertheless a hard-sought relief for both sides.
With the agreement in place, two of the world's largest economies avoided a potential economically crippling trade war. The United States held a 50% tariff threat over Europe's head, and Europe threatened America with strategic retaliatory tariffs that threatened to damage key US industries.
Both sides appeared to embrace the fact that a deal was in place more than they celebrated it.
'We made it,' Trump said while announcing the deal with von der Leyen. 'It's going to work out really well.'
'I think we hit exactly the point we wanted to find,' von der Leyen said. 'Rebalance but enable trade on both sides. Which means good jobs on both sides of the Atlantic, means prosperity on both sides of the Atlantic and that was important for us.'
Markets cheered, somewhat: Dow futures rose 150 points, or 0.3%, poised to open near record territory. S&P 500 futures gained 0.3% and Nasdaq futures were 0.4% higher.
The United States and Europe 'seem to have avoided a self-destructive trade war for now in the biggest and deepest commercial and investment relationship the global economy knows,' said Jörn Fleck, senior director of the Atlantic Council's Europe Center.
Nevertheless, the details remain murky. Europe will increase its investment in the United States by $600 billion and commit to buying $750 billion worth of US energy products. It eliminates tariffs on a variety of items, including aircraft and plane parts, semiconductors, generic drugs and some chemicals and agricultural products.
Industries in the zero-tariff arrangement cheered.
'The zero-for-zero tariff regime will grow jobs, strengthen our economic security and provide a framework for U.S. leadership in manufacturing and safety,' Airlines for America said in a statement.
But the 15% baseline tariff applies to most goods, so the EU member states – and American importers — will have to come to terms with the fact that higher tariffs will raise prices for European goods in America.
'Higher tariffs mean higher prices for US consumers—and that will seriously dent EU companies' bottom lines,' said Alex Altmann, vice president of the British Chamber of Commerce in Germany. 'EU companies aiming to stay competitive in the US market will think twice when deciding where to produce or assemble.'
The agreement also deals another blow to Detroit automakers, which objected to a similar deal the Trump administration reached with Japan. The 15% auto tariff on EU cars imported to the United States undercuts the 25% tariff American automakers pay if their cars are built in Mexico.
Although von der Leyen said pharmaceuticals were included in the early framework, she acknowledged that Trump may ultimately place higher tariffs on drugs imported to the United States, undercutting the agreement.
Still, in the eyes of the hard-working negotiators — and for the sake of the global economy — a deal is better than no deal. Now comes the hard part: figuring out the details.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
16 minutes ago
- Yahoo
3 UK Stocks Estimated To Be Up To 47.5% Below Intrinsic Value
The UK stock market has recently faced challenges, with the FTSE 100 and FTSE 250 indices experiencing declines amid concerns over China's economic recovery and its impact on global trade. As London markets respond to these global cues, investors might find opportunities in stocks that are currently trading below their intrinsic value, offering potential for long-term growth despite short-term volatility. Top 10 Undervalued Stocks Based On Cash Flows In The United Kingdom Name Current Price Fair Value (Est) Discount (Est) Vistry Group (LSE:VTY) £6.236 £11.87 47.5% Topps Tiles (LSE:TPT) £0.3845 £0.71 45.5% TBC Bank Group (LSE:TBCG) £48.35 £95.75 49.5% Moonpig Group (LSE:MOON) £2.145 £4.04 46.9% Marlowe (AIM:MRL) £4.42 £8.37 47.2% LSL Property Services (LSE:LSL) £2.98 £5.87 49.2% Gooch & Housego (AIM:GHH) £6.04 £11.14 45.8% Franchise Brands (AIM:FRAN) £1.41 £2.69 47.5% Begbies Traynor Group (AIM:BEG) £1.22 £2.26 45.9% AstraZeneca (LSE:AZN) £108.02 £194.02 44.3% Click here to see the full list of 53 stocks from our Undervalued UK Stocks Based On Cash Flows screener. Here we highlight a subset of our preferred stocks from the screener. Franchise Brands Overview: Franchise Brands plc operates in franchising and related activities across the United Kingdom, Ireland, North America, and Continental Europe, with a market cap of £271.48 million. Operations: The company's revenue is primarily derived from its segments: Azura (£0.81 million), Pirtek (£63.91 million), B2C Division (£5.75 million), Filta International (£25.60 million), and Water & Waste Services (£46.05 million). Estimated Discount To Fair Value: 47.5% Franchise Brands is trading at £1.41, significantly below its estimated fair value of £2.69, suggesting it is undervalued based on cash flows. Earnings are expected to grow 29.39% annually, outpacing the UK market's 14.7%. Although revenue growth at 7.4% per year is slower than desired, it still exceeds the UK market average of 3.6%. Recent earnings growth was substantial at 143.9%, highlighting strong financial performance potential. According our earnings growth report, there's an indication that Franchise Brands might be ready to expand. Unlock comprehensive insights into our analysis of Franchise Brands stock in this financial health report. Victorian Plumbing Group Overview: Victorian Plumbing Group plc is an online retailer specializing in bathroom products and accessories for both B2C and trade customers in the United Kingdom, with a market cap of £237.09 million. Operations: Victorian Plumbing Group generates revenue through its online retail sales of bathroom products and accessories to both consumer and trade markets in the UK. Estimated Discount To Fair Value: 39.5% Victorian Plumbing Group is trading at £0.72, considerably below its estimated fair value of £1.2, highlighting its potential undervaluation based on cash flows. Despite a volatile share price and insider selling, earnings are forecast to grow significantly at 29.7% annually, surpassing the UK market's growth rate. However, profit margins have declined from last year and dividends remain inadequately covered by free cash flows despite a recent increase in payout to shareholders. Insights from our recent growth report point to a promising forecast for Victorian Plumbing Group's business outlook. Take a closer look at Victorian Plumbing Group's balance sheet health here in our report. Wickes Group Overview: Wickes Group plc is a UK-based retailer specializing in home improvement products and services, with a market cap of £532.73 million. Operations: The company generates revenue of £1.54 billion from its retail operations in home improvement products and services within the UK. Estimated Discount To Fair Value: 28.0% Wickes Group, trading at £2.25, is undervalued compared to its fair value estimate of £3.12, reflecting a discount greater than 20% based on discounted cash flow analysis. The company forecasts robust earnings growth of 26.8% annually, outpacing the UK market's average. Despite this potential, dividends are not well-covered by earnings and recent results show declining profit margins from last year. Recent index additions signal increased visibility among investors. In light of our recent growth report, it seems possible that Wickes Group's financial performance will exceed current levels. Click to explore a detailed breakdown of our findings in Wickes Group's balance sheet health report. Make It Happen Unlock more gems! Our Undervalued UK Stocks Based On Cash Flows screener has unearthed 50 more companies for you to here to unveil our expertly curated list of 53 Undervalued UK Stocks Based On Cash Flows. Are any of these part of your asset mix? Tap into the analytical power of Simply Wall St's portfolio to get a 360-degree view on how they're shaping up. Unlock the power of informed investing with Simply Wall St, your free guide to navigating stock markets worldwide. Ready To Venture Into Other Investment Styles? Explore high-performing small cap companies that haven't yet garnered significant analyst attention. Diversify your portfolio with solid dividend payers offering reliable income streams to weather potential market turbulence. Fuel your portfolio with companies showing strong growth potential, backed by optimistic outlooks both from analysts and management. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Companies discussed in this article include AIM:FRAN AIM:VIC and LSE:WIX. This article was originally published by Simply Wall St. Have feedback on this article? Concerned about the content? with us directly. Alternatively, email editorial-team@
Yahoo
16 minutes ago
- Yahoo
VW's Audi cuts full-year outlook, citing tariffs and restructuring
(Reuters) -Volkswagen's premium brand Audi on Monday cut its its full-year guidance, citing the impact of higher U.S. import tariffs and restructuring expenses. The company now expects revenue between 65 billion euros ($76 billion) and 70 billion euros, down from a previous range of 67.5 billion to 72.5 billion, and an operating margin between 5 and 7%, down from a previous range of 7 to 9%. Audi said it is still assessing the implications of the recently concluded tariff agreement between Washington and the European Union. ($1 = 0.8535 euros)
Yahoo
16 minutes ago
- Yahoo
Cox makes $4.7 billion offer for Iberdrola's Mexican assets, El Confidencial says
(Reuters) -Spanish renewable energy and water company Cox has submitted an offer to take over Iberdrola's assets in Mexico worth around 4 billion euros ($4.69 billion), newspaper El Confidencial said on Monday, citing unnamed sources close to the process. Spanish utility Iberdrola hired investment bank Barclays to sell 15 renewable power plants in Mexico as it seeks to exit the country on concerns about the legal and tax stability in the country, El Confidencial reported last week. Iberdrola already sold 55% of its assets in the country to the Mexican government for $6 billion in 2024, which the Mexican government called at the time a "new nationalisation" of the electricity market. Iberdrola and Cox, which is present in Mexico, did not immediately respond to requests for comment. ($1 = 0.8532 euros) Sign in to access your portfolio