How social media is transforming wedding days in Norfolk
She first discovered wedding content creation in 2023, on social media posts from Australia.Ms Denman estimated that, at the time, there were just three other wedding creators in Norfolk."I thought that I could totally do this. I noticed that no-one was really doing it in Norfolk," she said.
'Blend in with the shadows'
She estimates there are now about 20 people providing a similar service across the county.The wedding planning website, Hitched, has reported a 586% rise in searches for wedding content creators in 2025.Ms Denman said she plays the role of the "uninvited but invited guest"."We blend in with the shadows and we gravitate around the wedding to capture different parts," she added.
Wedding creators such as Ms Denman work alongside traditional photographers and videographers to capture the big day.Although they may seem similar, Ms Denman said wedding creators worked candidly, sometimes providing content for couples within 24 hours."I think if people see it as the death of the photographer or videographer, they're getting the complete wrong conception," she added. "Content creators aren't a replacement for anybody... we are an addition."
Wedding photographer Ellie Gillard agrees that the services they provide differ.Ms Gillard has been a wedding photographer in Norfolk and London for 14 years, and has photographed more than 400 weddings. "Content creators serve a different purpose in the grand scheme of things," she said."It's great for people who are very present on social media - the content that they give you are almost instant. "But people have had photographers at their wedding since photography began, and it fits that tradition."She has previously worked with content creators and believes their job is not as simple as some may think. "The growth of content creators means that some people think it's fun, that they can turn up and just point their phones at things," she said. "But there is more to it than that... it's really important that you blend into the day seamlessly."
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