Row over plans to build new Lidl store on outskirts of seaside town
Lidl wants to open a new supermarket just outside Tenby. If plans are successful it will be the food giant's fourth store in Pembrokeshire
An artist's impression of a new store Lidl is planning to build on the outskirts of Tenby
(Image: Lidl )
A row has broken out about plans to build a new supermarket on the outskirts of a popular seaside town in Wales.
Lidl wants to construct a large store on land just off the A478 between Tenby and nearby New Hedges.
The plans, if successful, would see the German-owned supermarket giant open its fourth store in Pembrokeshire with locations already open in Haverfordwest, Milford Haven, and Pembroke Dock.
Meanwhile there is also a large store in Carmarthen. For money-saving tips, sign up to our Money newsletter here .
Two public drop-in events have already taken place with the majority of responses to a feedback form indicating strong support for the new supermarket, which would be situated around two miles from Sainsbury's in Tenby town centre and also within close proximity to local Tesco Express and Co-op Food stores.
However the county councillor for the area where the store will be located is not in favour of the plans in their current form, believing the site being proposed is 'not suitable'.
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Rhys Jordan, Pembrokeshire councillor for the electoral division of St Florence and St Mary Out Liberty, said: 'I want to be clear: I support the idea of a new supermarket for the area.
"It's something many residents have long called for and can bring many benefits including lower prices and job opportunities. But I do not support the location being proposed.
"This site is not suitable in my view. It goes against the current local development plan and I believe there are better, more appropriate locations that would serve the community without the same level of impact.
'I will be making my own representation shortly and will update residents on the response I receive.
"I encourage anyone with a view to take part in this consultation – this is your opportunity to help shape what happens next.'
The location of the proposed store
(Image: Lidl )
Lidl says the store will create up to 40 new jobs and 'increase local shopping choice' by offering 'high-quality products at great prices'.
If it gets the go-ahead the site will include a Lidl bakery, a 1,334 sqm sales area, customer toilets, and baby changing facilities.
Outside the shop itself the plans include 103 parking spaces, rapid electric vehicle chargers, and covered cycle parking.
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Lidl is inviting people to take part in the consultation by completing a feedback form with the company preparing a formal planning application to submit to Pembrokeshire Council at the end of the consultation period.
In total Lidl currently employs around 34,000 people in Wales, England, and Scotland across more than 960 stores and 14 distribution centres.
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