I'm cutting through the Prime Day BS — here's the 21 deals that are actually worth it

Tom's Guide

10-07-2025

The Prime Day sales have officially arrived, and with that comes the usual avalanche of "deals" that make you wonder if someone just slapped a red tag on regular prices and called it a day.
I've spent way too much time this week digging through hundreds of so-called deals, and I'm here to save you from the same fate. After separating the real discounts from the fake ones, I found 21 that actually moved the needle on price.
Some of my favorite deals include the Fire TV Stick 4K Max at $34, Nike Ultraboost running shoes for an absolute steal at $63, and the Blink Outdoor 4 smart security camera that dropped from $259 to just $99.
Look, Prime Day can be overwhelming, but these 21 picks are the real deal. No fluff, no filler — just solid discounts.
Voted best Fire TV streaming device in our guide, the Fire TV Stick 4K Max lets you stream content with better Wi-Fi performance and faster app launching than previous models. The voice remote makes finding content easy, while gaming features add extra value.
Looking to stream in 4K? This small but mighty device delivers a crisp, cinematic experience with support for 4K HDR and Dolby Vision. It's lightning-fast, easy to use, and packed with all your favorite apps (no wonder it scored so highly in our Roku Streaming Stick review). It's a top-tier pick for levelling up any home theater setup.
Apple's precise item trackers leverage the Find My network using ultra-wideband technology for incredibly accurate location tracking. Each coin-sized tracker offers a replaceable battery lasting over a year, water resistance, and seamless integration with iPhones. The precision finding feature guides you directly to lost items.
This security camera earned our Editor's Choice award and is one of the best home security cameras we've tested. The sale drops the Blink Outdoor 4 camera bundle by 62% to just $99 for Prime Day.
The Echo Spot brings something fresh to smart displays with its unique round screen. Perfect for bedside tables or kitchen counters, it delivers quick weather updates, time checks, and notifications without dominating your space. That circular design gives it personality while still packing all the Alexa smarts you'd expect.
Shark's FlexBreeze Pro Mist is Shark's smartest cooling fan yet. It offers immense versatility, with a portable design (complete with carry handle and even a bag) and can also be converted to a freestanding fan. It's also rechargeable, and features a removable misting attachment for next-level cooling.
The Dyson Airwrap has earned its reputation as a go-to multi-styler — it dries, curls, smooths, and shapes without extreme heat. With over $100 off for Prime Day, it's a rare chance to save on one of Dyson's most in-demand beauty tools. Just don't wait — stock won't last.
This bundle pairs Shark's LED face mask with their damage-free hair dryer. The mask uses red, blue, and infrared light for anti-aging and acne treatments, plus cooling under-eye care. The FlexFusion dryer styles wet hair without heat damage using ceramic technology and includes multiple styling attachments.
Samsung's The Frame transforms your living room by doubling as wall art when you're not streaming. The matte display mimics canvas texture, while Art Mode cycles through museum-quality pieces that actually look like paintings on your wall. Sure, you'll get better picture quality from a dedicated high-end TV, but The Frame strikes a solid balance between performance and aesthetics for design-conscious buyers.
Powerful without being overpowering, capacious without taking up too much space, Ninja Air Fryer Pro 4-in-1 wowed us when we put it to the test. This versatile 4-in-1 appliance doesn't just air fry — it also roasts, reheats, and dehydrates. With a 4-quart capacity and dishwasher-safe parts, it's the perfect blend of functionality and convenience.
This is the best Keurig coffee maker we've tested. It features a full-size drip brewer on one side and a classic K-Cup pod system on the other — perfect for busy mornings or quick single cups between classes. Additionally, it brews both hot and iced coffee.
This Roomba delivers serious cleaning power with 70x stronger suction that demolishes crumbs and debris, plus deep mopping that handles stubborn stains. The smart scheduling lets you target specific rooms right from your phone, making it perfect for busy households. With $200 knocked off the regular price, it's rare to see this level of cleaning tech at this price point.
This Shark cordless vacuum automatically empties and charges itself, so it's always ready to go. The smart PowerDetect technology identifies hidden dirt and boosts suction accordingly, while dual brushrolls tackle both carpet and hard floors. With 70-minute runtime and auto-empty base that holds 45 days of debris, it's perfect for busy households with pets.
The all-new Kindle Colorsoft is available in a bundle that includes the Kindle Colorsoft Signature Edition (32GB), a plant-based leather cover, and a wireless charging dock. By bundling these items together, you'll save 42%.
Apple's latest 11-inch iPad packs the A16 chip into a sleek design with a crisp 2360 x 1640 display. You get dual 12MP cameras front and back, modern USB-C charging, and compatibility with the Magic Keyboard Folio (sold separately). Storage starts at a generous 128GB — double what you used to get — and scales up to 512GB for power users.
The Pixel Watch 3 packs serious fitness tech with advanced Fitbit running features and personalized AI coaching. The 41mm display is twice as bright as before, while readiness scores help you decide between workouts or recovery days. With 24-hour battery life, offline Google Maps, and seamless integration with your Pixel devices, it's built for active lifestyles.
The Beats Solo 4 don't offer noise canceling, but they more than make up for it with solid sound quality and a super comfy fit, thanks to Beats' updated foam padding. They're also ultra-portable — fold them up and toss them in just about any bag. With a massive 50-hour battery life, they're built to last. This is the lowest price we've seen yet, so it's a great time to snag a pair.
Apple's high-end earbuds are now nearly a third off on Amazon — that's a $100 discount and the lowest price we've seen so far. You'll get impressive active noise canceling, rich sound quality, spatial audio, and effortless pairing with your Apple devices, all while saving big.
The INIU B41 is the slimmest power bank you'll find with this much juice. It can recharge your phone a few times over and top up your earbuds more than a dozen times. With USB-C ports for both charging and recharging, it's super convenient — and it powers up your phone fast, getting most of the way full in about an hour.
The adidas Ultraboost is built for comfort and energy. With soft, springy cushioning and a snug, sock-like fit, it's made to keep you moving. The outsole offers reliable grip, and the upper includes recycled ocean plastic — so it's a win for your feet and the planet.
The Blue Yeti USB microphone offers studio-quality audio for various content creation needs. It features four pickup patterns for different recording situations and connects easily via USB to computers. With built-in controls for volume, pattern selection, and gain, it's user-friendly for beginners and pros alike. The Yeti includes a headphone jack for real-time listening and a sturdy desk stand.
There are plenty more deals to be had this Prime Day — make sure you check out our Prime Day live blog to make sure you're staying on top of all the latest sales and offers.