Korean designer Lie Sang Bong is giving Indians major fashion FOMO

Time of India

a day ago

From Hangul-inspired gowns to dancheong prints, Lie Sang Bong's K-fashion revolution is making waves worldwide - and Indian youth can't help but see their own culture in his bold, beautiful designs.
Ever looked at a runway and thought, "Wait, that could totally be us?" That's the vibe Lie Sang Bong is serving up. The legendary K-fashion designer is taking Korean tradition and flipping it into something so fresh, so global, that it's making Indian youth everywhere feel a weird sense of deja vu.
His shows are a riot of color and culture - Hangul (the Korean script) splashed across dramatic gowns, dancheong patterns (those vivid temple designs) reimagined as street style, and motifs from old Korean architecture. It's like seeing Sanskrit or Tamil script on a lehenga, or temple murals on a bomber jacket. Suddenly, the distance between Seoul and Mumbai doesn't feel so big.
From Seoul to Bangkok - And Why Indian Youth Are Watching Closely
Lie Sang Bong's recent show at the Bangkok International Fashion Week wasn't just another fashion event - it was a cultural flex.
Invited as the guest of honor, he opened the week with a collection that celebrated everything Korean, from hanok rooftops to the dramatic story of Salome. Thai celebrities and Korean stars like Nam Gyu Ri walked the runway, but the real star was the culture itself.
What stood out? The dancheong-inspired looks. These bold, intricate patterns could easily pass for something you'd see on a South Indian temple, or even during Holi - all those colors, all that energy.
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The audience, from all over the world, said it felt like their own culture. That's the power of tradition: it connects, it resonates, and it makes you proud.
Why Indian Youth Totally Get the Hype
Let's be honest: we love remixing tradition. Whether it's rocking a kurta with ripped jeans or turning grandma's saree into a crop top, Indian youth are pros at blending old and new. Lie Sang Bong's work hits that same sweet spot - he takes Korean heritage and makes it feel young, global, and totally wearable.
And just like we're obsessed with our scripts (Devanagari, Bengali, Malayalam), Koreans are crazy about Hangul. Lie Sang Bong's Hangul prints are a reminder that language is art - and it looks damn good on clothes. Imagine if someone put Hindi calligraphy on a designer jacket and it blew up on Instagram. That's exactly what's happening with his K-fashion.
Fashion, Pride, and Owning Your Roots - A Shared Story
Lie Sang Bong's message is clear: you don't have to ditch your roots to be cool.
In fact, owning them makes you stand out. His journey is a lot like what we see in Indian youth culture - a celebration of where we come from, but with a twist that makes it fresh and exciting.
Watching Korean culture take over global fashion feels a lot like seeing Indian street food or Bollywood dance go viral. There's pride, there's excitement, and there's the feeling that our stories matter on the world stage.
So next time you see a designer remixing tradition, remember: it's not just about fashion - it's about showing the world who you are, with zero apologies.