US senators raise alarm about Delta plans to use AI to set ticket prices
"Delta's current and planned individualized pricing practices not only present data privacy concerns, but will also likely mean fare price increases up to each individual consumer's personal 'pain point' at a time when American families are already struggling with rising costs," Senators Ruben Gallego, Mark Warner and Richard Blumenthal wrote in a letter dated Monday and made public on Tuesday.
The airline said in a statement, "There is no fare product Delta has ever used, is testing or plans to use that targets customers with individualized offers based on personal information or otherwise."
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