Elm Tree Inn campaign success prompts US launch, firm says
Villagers raised more than £550,000 for the pub, through an online appeal for donations, a prize draw and other schemes.
They achieved global fame through a TikTok video featuring Gen Z slang, which has been viewed more than 1.5 million times.The Elm Tree campaign was a "lightbulb moment", according to Crowdfunder's joint chief executive Simon Deverell.He said: "Watching Americans rally around a pub they'd never visited, in a village they'd never heard of, simply because they understood its importance to community life – that told us everything we need to know about American values." The Elm Tree Inn will have a special "Thank You America" wall with messages from US supporters, Crowdfunder said.The firm, founded in 2010, has so far helped to raise money for 80,000 projects in the UK.
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