Hisense powers true-to-life viewing at FIFA Club World Cup 2025™
This year, Hisense has taken centre stage through high-impact stadium branding, immersive home-viewing innovations and as the official VAR screen provider for the tournament. For the first time, FIFA has granted a technology partner exclusive branding rights in the Video Assistant Referee (VAR) room, recognising Hisense's commitment to display excellence and fair play.
Located at the International Broadcast Centre, Hisense's state-of-the-art screens play a vital role in upholding match integrity, providing VAR teams with the ultra-high resolution, real-time responsiveness and unrivalled detail needed to assess every critical decision. This advanced screen technology ensures every moment is seen with true-to-life accuracy – an essential asset ahead of a highly anticipated final between Chelsea and Paris Saint-Germain at New York's MetLife Stadium.
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