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Cosmopolitan ME
an hour ago
- Cosmopolitan ME
Erm, if you wanna be a photographer then you ntk about this comp
In celebration of World Photography Day, Sony Middle East and Africa invites students across the UAE to capture the beauty in everyday, often-overlooked moments through its new Student Photography Competition, The Art of Noticing. From a stranger's passing glance to a quiet street corner, students are invited to turn the ordinary into visual stories. This competition is an invitation to share your perspective and contribute to a broader creative dialogue. Open to all students in the UAE, regardless of field of study, skill level, or choice of device, the initiative champions creativity over clout. Supplied Entries can be submitted at: Competition highlights: Theme: The Art of Noticing – capturing beauty in life's subtle, often overlooked moments. The Art of Noticing – capturing beauty in life's subtle, often overlooked moments. Eligibility: UAE-based students, 18 years or older, enrolled in any educational institution (including online programs). UAE-based students, 18 years or older, enrolled in any educational institution (including online programs). Experience level: Open to all, from beginners to emerging creators. Open to all, from beginners to emerging creators. Awards: Three winners will receive Sony camera gears Three winners will receive Sony camera gears Student benefit: 15% discount on Sony products via Sony World. 15% discount on Sony products via Sony World. Exposure: All submitted works will be featured on the Sony World website. All submitted works will be featured on the Sony World website. Entry period: 1 July to 31 July 2025. Looking for some photo tips? Click here to learn how to slay low-light snaps with your iPhone.


Campaign ME
an hour ago
- Campaign ME
Archer Media delivers immersive road branding for BAYN launch
ORA Development recently launched BAYN, a new luxury residential destination located between Dubai and Abu Dhabi in Ghantout, UAE. To support the launch, the developer partnered with Dubai-based Archer Media to create a full-scale outdoor branding activation designed to guide and welcome guests to the site. The project involved branding a 3.5-kilometre stretch of road leading to the development. Archer Media, known for its outdoor advertising work across the GCC, was responsible for the creative direction, design, permitting, production, and installation of the route's visual branding. The objective was to create a cohesive and high-impact arrival experience that aligned with BAYN's premium positioning. The activation was designed to function both as directional signage and a visual prelude to the brand, featuring clean design cues and subtle messaging to support the tone of the launch. 'This was more than signage – it was a statement. A build-up of emotion, clarity of direction, and a seamless connection between vision and execution,' said Andre Zovighian, Founder & Managing Director of Archer Media. ORA Development described the execution as aligned with the broader vision for the launch, with the branding contributing to the overall sense of occasion. 'Archer Media helped us turn the road to BAYN into part of the brand journey — a well-executed experience that reflected our goals for the project,' the company shared. The activation is an example of how out-of-home media continues to evolve, moving beyond visibility to support brand storytelling, particularly in sectors such as luxury real estate where first impressions carry significant weight.


Khaleej Times
2 hours ago
- Khaleej Times
UAE: Sheikh Mohammed announces 1 billion meals distributed to 65 countries in 3 years
UAE Vice President Sheikh Mohammed had launched the 'One Billion Meals' campaign three years ago with an aim to secure food aid for vulnerable communities in 50 countries. On Friday, July 4, the Ruler of Dubai announced the successful completion of the campaign, with one billion means distributed across 65 countries. And that is not all. The Prime Minister of UAE said that an additional 260 million meals will be distributed in the coming year. "We have also established sustainable real estate endowments to ensure the continuity of providing food to those in need around the world in the coming years," he wrote in a post on X in Arabic. أطÙ�Ù�Ù�ا Ù�بÙ� Ù£ أعÙ�اÙ� Ù�شرÙ�عÙ�ا اÙ�Ø¥Ù�ساÙ�Ù� Ù�ذÙ�Ù�Ù�ر Ù�Ù�Ù�ار Ù�جبة Ù�Ù�Ù�ØØ°Ø§Ø¬Ù�Ù� ØÙ�Ù� اÙ�عاÙ�Ù� â�¦ Ù�بØÙ�داÙ�Ù�Ù� ذÙ� Ø®Ù�اÙ� اÙ�Ø´Ù�ر اÙ�جارÙ� Ø¥Ù�جاز اÙ�Ù�شرÙ�ع باÙ�Ù�اÙ�Ù� .. ØÙ�Ø« ذÙ� ذÙ�زÙ�ع Ù�Ù�Ù�ار Ù�جبة Ù�Ù� 65 دÙ�Ù�Ø© ØÙ�Ù� اÙ�عاÙ�Ù� .. Ù�سÙ�ذÙ� ذÙ�زÙ�ع ٢٦٠Ù�Ù�Ù�Ù�Ù� Ù�جبة إضاÙ�Ù�Ø© Ø®Ù�اÙ� اÙ�عاÙ� اÙ�Ù�ادÙ� .. Ù�Ù�ا Ø£Ù�شأÙ�ا Ø£Ù�Ù�اÙ� عÙ�ارÙ�Ø© Ù�سذداÙ�Ø© Ø£Ù�ضاâ�¦ — HH Sheikh Mohammed (@HHShkMohd) July 4, 2025 The ''One Billion Meals' campaign was an addition to the series of food aid drives launched by Sheikh Mohammed over the past years, starting with 10 Million Meals, 100 Million Meals and later the 1 Billion Meals campaign of Ramadan 2022. In 2022, the campaign provided much needed aid to displaced individuals and families, and crisis-stricken communities in 13 countries, including Jordan, India, Pakistan, Lebanon, Kyrgyzstan, Angola and Uganda. Through an integrated food supply ecosystem, the One Billion Meals campaign aims to provide sustainable food aid to underserved populations, as part of the UAE's contributions to global efforts. The One Billion Meals campaign responds to the global need of providing consistent humanitarian assistance to underserved communities all over the world, supporting efforts to achieve the United Nations' Sustainable Development Goal 2 that aims to end hunger by 2030.