Ireland's Tax Mirage: Musk's X builds up €240m of tax benefits to cut future tax bills
Ireland's Tax Mirage: Musk's X builds up €240m of tax benefits to cut future tax bills
Killian Woods
01:00
The movement of more than €7.9 billion worth of intellectual property into Twitter International Company in 2019 was a significant contributor to the surge of IP linked to tech firms in Ireland
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Elon Musk has announced that he is planning to bring back the iconic social media platform Vine – but with a not so iconic twist. Vine, which was essentially the 2010's version of TikTok, was acquired by Twitter in 2012 and had its plug pulled in 2017. Vine launched an iOS app in 2013 and quickly followed it with a Windows and Android version. The concept was that users could make quick, six-second videos that could easily be shared on other social media platforms. Musk's announcement was greeted by responses like 'Why does he ruin everything he touches?' Pic: Brendan Smialowski/AFP via Getty Images The app itself was not only used to upload content but could also be used to browse uploaded videos and find other creators. It set the tone for the likes of Instagram Reels and TikTok. Its slow shut down began in 2016 when Twitter took down the mobile app and disabled uploads to the platform. Despite it having over 200 million active users at one stage, Twitter did not know how to effectively monetize the popular app and couldn't pay content creators to stick around. Musk has involved AI in a lot of his recent ventures. Pic:Existing content was still viewable for a few more months but on January 17, 2017, it officially no longer existed. However, it now looks like Vine could be brought back from the dead but not in a way that many of the nostalgic lovers of the app will want. Elon Musk tweeted: 'We're bringing back Vine, but in AI form.' We're bringing back Vine, but in AI form — Elon Musk (@elonmusk) July 24, 2025 The owner of X, formerly Twitter, didn't give any further explanation of what that could mean or what it could look like. X users were quick to share how they feel about an AI version of Vine and – as usual – they made their feelings about Elon abundantly clear. One user wrote: 'Why does he ruin everything he touches?' Another added: 'Stop forcing AI to our faces.' A third shared: 'He just has to ruin everything omfg.' Yet another agreed: 'He better not desecrate Vine like this… A whole app for 6 second AI slop?' Considering how much Elon has tried to make his AI assistant 'Grok' work on X since he bought Twitter, it comes as no surprise that he would try to dedicate a whole other app to glamourising AI. Thoughts? Feelings? Opinions?
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Iconic car brand suffers worst sales slump in over a DECADE amid ‘rough times' – and pledges to make cheaper models
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Tesla profits continue to drop after Elon Musk's foray into politics
THE FALLOUT FROM Elon Musk's plunge into politics a year ago is still hammering his Tesla business as both sales and profits dropped sharply again in the latest quarter. The car company that has faced boycotts for months said on Wednesday that revenue dropped 12% and profits slumped 16% in the three months through June as buyers continued to stay away. 'The perception of Elon Musk, its chief executive, has rubbed the sheen right out of what once was a darling and soaring automotive brand,' wrote Forrester analyst Dipanjan Chatterjee in an email. Tesla is 'a toxic brand that is inseparable from its leader'. Quarterly profits at the electric vehicle, battery and robotics company fell to 1.17 billion dollars, or 33 cents a share, from 1.4 billion, or 40 cents a share. That was the third quarter in a row that profit dropped. On an adjusted basis, the company said it earned 40 cents a share, matching Wall Street estimates. Revenue fell from 25.5 billion to 22.5 billion in the April through June period, slightly above Wall Street's forecast. Tesla shares fell 3% in after-hours trading. Musk spent the company's earnings conference call talking less about car sales and more about robotaxis, automated driving software and robotics, which he says is the future of the company. But those businesses are yet to take off, and the gap between promise and profit was apparent in the second quarter. 'It appears management's focus will now shift to robotaxis and away from deliveries growth,' said Morningstar analyst Seth Goldstein, referring to car sales. A big challenge is that potential buyers, not just in the US but in Europe, are still baulking at buying Teslas. Musk alienated many in the market for cars in Great Britain, France, Germany and elsewhere by embracing far-right candidates for office on the continent. And rival electric vehicle makers such as China's BYD and Germany's Volkswagen have pounced on the weakness, stealing market share. Tesla began a rollout of its paid pickup robotaxi service in Austin, Texas, and hopes to introduce the driverless cabs in several other cities soon. Musk has said he expects to have hundreds of thousands of the cabs on US roads by the end of next year. In the post-earnings call, Musk said the service will be available to probably 'half of the population of the US by the end of the year — that's at least our goal, subject to regulatory approvals'. He added: 'We are being very cautious. We don't want to take any chances.' Advertisement The test run in Austin has mostly gone off without a hitch, though there have been a few alarming incidents, such as when a robotaxi went down a lane meant for opposing traffic. With autonomous taxis, though, the billionaire who upended the space race and electric vehicle manufacturing faces tough competition. The dominant provider now, Waymo, is already in several cities and recently logged its ten-millionth paid trip. Meanwhile, other threats loom. The new federal budget just passed by Congress eliminates a credit worth as much as 7,500 dollars (£5,522) for buying an electric car. It also wipes out penalties for car makers for exceeding carbon emission standards. That threatens Tesla's business of selling its 'carbon credits' to traditional car companies that regularly fall short of emission standards. Tesla generated 439 million (£328 million) from credit sales, down sharply from 890 million (658 million) a year ago. 'We're in this weird transition period where we'll lose a lot of incentives in the US,' Musk said, predicting several rough months possibly through June of next year. He added, though: 'Once you get to autonomy at scale in the second half of next year, certainly by the end of next year, I would be surprised if Tesla's economics are not very compelling.' The company is now planning to introduce a cheaper model to the market in the last three months of the year. Tesla had previously said that it was going to happen by June this year. Musk also said he expected regulatory approval to introduce its so-called Full Self-Driving software in some parts of Europe by the end of the year. He had previously expected that to happen by March of this year. The feature, which is available in the US, is a misnomer because it is only a driver assistance feature. In the robot business, Musk said he expects explosive growth as Tesla ramps up production of its humanoid Optimus helpers to 100,000 a month in five years. 'We'll go from a world where robots are rare to where they're so common that you don't even look up,' he said. Asked about whether he would want more than his current 13% stake in Tesla to keep control, Musk said he did want more but not too much. 'I think my control over Tesla should be enough to ensure that it goes in a good direction,' he said, 'but not so much control that I can't be thrown out if I go crazy'. Gross margins for the quarter, a measure of earnings for each dollar of revenue, fell to 17.2% from 18% a year earlier. A highlight from the quarter was from something far removed from cars and robots: the company's investment in bitcoin. That bet generated a 284 million (£210 million) paper gain, compared with a loss in the previous quarter.
