'Clone me': Could Ozzy Osbourne live on thanks to Liquid Death DNA deal?
The rock legend, whose last performance takes place Saturday, July 5, recently teamed with Liquid Death on a special offering: Ozzy, who's a celebrity ambassador for the brand, drank 10 cans of Liquid Death Iced Tea and left some DNA on the cans.
Liquid Death then put the Infinitely Recyclable Ozzy cans, each autographed and sealed in a lab quality container, up for sale on its website for $450 each, to be sold first-come, first serve, with the (perhaps) tongue-in-cheek sales pitch that someday "once technology and federal law permit, fans can use this DNA to try to clone Ozzy in the future and enjoy him for hundreds of years to come," the company said.
"Clone me, you bastards," Osbourne said in a statement accompanying the June 17 announcement.
Of course, they sold out quickly.
"As always, Ozzy was really fun to work with on this," Andy Pearson, vice president of creative at Liquid Death, told USA TODAY in a statement. "Hopefully the 10 people who bought the cans will do the right thing with them and give us more Ozzys for generations to come."
It's not the brand's first bizarre DNA collaboration. Back in 2021, the company got skateboard legend Tony Hawk to donate blood for the paint to be used on limited-edition skateboards. "So if you have my blood, that means you have my DNA," Hawk said at the time.
In 2023, Liquid Death teamed up with Travis Barker, drummer for rock band Blink-182, on a Liquid Death Enema of The State Collectible Enema Kit. It also marketed voodoo dolls made with the hair of "Jackass" star Steve-O and released a Recycling Glory Hole recycling container plastered with the face of comedian Tom Segura."Liquid Death is all about making healthy, sustainable choices feel insanely fun," Pearson said. "And there's no one who's had more fun than Ozzy. So rather than just do standard celebrity endorsement, we asked if he could crush some infinitely recyclable cans of our low-calorie iced tea and let us collect his DNA."
Mike Snider is a reporter on USA TODAY's Trending team. You can follow him on Threads, Bluesky, X and email him at mikegsnider & @mikegsnider.bsky.social & @mikesnider & msnider@usatoday.com
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