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Amazon Prime Day 2025 live: Editor-approved early offers to shop now
I've been covering Prime Day since it first launched in the UK nearly a decade ago, so I know how to sort the real savings from the hype. I've tested, reviewed and tracked the price histories of thousands of products, so when I say a deal's worth grabbing, I mean it. As always, the sale is exclusive to Prime members (£8.99 per month, Amazon.co.uk), and you can currently get a free trial.
Many of the biggest brands have already started slashing prices. As ever, The Independent 's team of shopping experts and I will be liveblogging the whole thing, curating the best offers as they drop and flagging anything worth your time (and binning the rest). From price history tips to lightning deal alerts, stick with us for real-time updates throughout the build-up and all four days of Prime Day.
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Telegraph
9 minutes ago
- Telegraph
Meet the Telegraph Recommended experts for Amazon Prime Day 2025
Discover the best Amazon Prime Day 2025 deals with The Telegraph's expert guide. From tech and home to fashion and beauty, find top discounts and lightning deals. We cover early offers, price drops, and tips to maximise your Prime membership. Stay updated with the latest Prime Day savings and expert picks.
Daily Mirror
9 minutes ago
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All Amazon Prime users placed on high alert - you must follow 4 new rules today
Amazon Prime account holders need to aware of a rise in scams It's Amazon Prime Day today, and whilst that's great news for anyone hunting for a bargain, it's also not a good time to start letting your guard down. In fact, security experts are saying now is a prime time to get scammed by cyber crooks. With millions of us heading to Amazon's website looking for a money-saving deal, crooks are using this yearly event to try to trick people into handing over personal data. According to the team at NordVPN, more than 120,000 phishing, malware, and scam websites impersonating Amazon have been created in the past two months alone. That means online criminals could now be out in force and trying to catch you out. NordVPN has said its data showed a huge spike in 'malicious activity' during Amazon's spring sale earlier this year, and warned Amazon shoppers to be wary come Prime Day next week. "Major shopping events like Prime Day create perfect storms for cybercriminals,' said Marijus Briedis, chief technology officer (CTO) at NordVPN. 'Scammers know that shoppers' excitement and urgency around limited-time deals make them more susceptible to clicking on malicious links or sharing personal information without proper verification. People should maintain good cyber hygiene even when looking for the best deals.' Along with issuing this new alert, the company has also given Amazon shoppers four clear rules to follow in a bid to help avoid scams this week HERE'S HOW TO STAY SAFE • Always shop directly through Amazon's official website ( to protect yourself from Prime Day scams. • Verify that URLs display " with a padlock icon before entering personal information. • Be suspicious of deals that seem too good to be true. • Prices significantly below market value are often red flags for counterfeit goods or outright fraud.' It's also worth being aware of so-called 'Lightning Deals' on Prime Day. These are limited-time offers and usually include a ticking clock next to them which shows when the sale price ends. It's this urgency that criminals are hoping to prey on. NordVPN said over the two-month period, it detected and blocked 92,000 phishing sites with 'Amazon' in the domain name. It's not just Nord that has issued an alert. Amazon has also just sent out emails after seeing a huge spike in Prime scams that can leave users seriously out of pocket. "We've recently noticed an increase in customers reporting fake emails about Amazon Prime membership subscriptions," Amazon confirmed. "We want to help you stay protected by sharing important information about these scams." If you have Prime and get a message in your inbox make sure you take time to check it. One scary scam that's currently landing in inboxes suggests that Prime accounts need to be renewed with users then being asked to pay more. "Do not click on any links in these messages," Amazon warned. "Scammers use fake websites to steal your Amazon login credentials and banking information."
Telegraph
15 minutes ago
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Why trust Telegraph Recommended? Meet our team of experts
About us Telegraph Recommended helps our readers make informed decisions about their most important purchases. Our rigorous and unbiased product reviews cover seven broad categories: Home & Garden, Sleep, Tech, Health & Fitness, Beauty & Grooming, Parenting and Travel & Outdoors. Each category has its own editor and suite of expert testers. We use consistent, fair and transparent metrics to test and compare products. No manufacturer can ever influence what we test or what we write. Product guides are updated regularly and the most important new products receive their own, in-depth standalone reviews. The 10-strong Recommended team includes experienced Telegraph editors, writers, production journalists and SEO specialists. You can meet them below, as well as finding out how our tests work, how we make money and how we stay independent. JUMP TO: What we test How we test How we make money Meet our experts More about Telegraph Recommended What we test No-one can pay or persuade us to test their products. We only review products our readers are interested in, guided by the Telegraph's community, SEO and I&A (insight and analytics) teams. As well as conducting reader polls, we research trends and keep abreast of all the new releases by attending trade shows and consulting our experts. To dispel a common misconception, we are not sitting on a pile of free goodies. We buy products where necessary to test. Other products are loaned for testing, but it is always on the understanding that they will be returned. Where manufacturers don't want them back, they are auctioned for charity unless it would be unhygienic to reuse them. Loaned products are only reviewed if our testers think they deserve to be. How we test Different products require different testing methods. For example, a fan needs to be tested for efficiency using a power meter and for noise using a decibel meter. A smartphone has to have its battery run flat to test charge duration. Each product type is always tested on the same five consistent metrics, so that tests remain fair over time. The overall score you see is the average of these marks. All products are tested at home in real-life conditions for a minimum of a week. Some long-term tests take up to a year. Testers are obliged to take photos and videos so that you can see the tests are real and consistent. Each review is dated with the last time it received a major update. This can mean new products, new information, new advice or new opinions. How we make money Most of our reviews include a link to a trusted retailer where you can buy the product. If you decide to make a purchase, the retailer may send a small percentage of the payment back to The Telegraph. These are known as affiliate links. They are regulated by the Advertising Standards Authority (ASA) and must always be disclosed. This is why you'll see a disclaimer at the top of every Telegraph Recommended article. Not all retailers use affiliate links and we do not decide what to review based on them. Our testers don't know who we will link to. Links frequently change based on availability and price, because we want to send you to the seller with the best customer experience. If you buy a product but later return it, we do not receive any payment. Our experts We employ dozens of external expert testers in specific fields such as technology, fitness, parenting and gardening. Each has years of experience. Co-ordinating their efforts is a team of 10 in-house journalists. Here's who we are: Zoe Galloway Head of Telegraph Recommended Zoe oversees the editorial operation at Telegraph Recommended, ensuring our reviews remain accurate and independent. With over 10 years' experience in the product review space, Zoe was previously Editorial Ecommerce Director at Hearst UK, managing shopping content across brands including Women's Health, ELLE and Cosmopolitan. Zoe was also Head of Content at the Good Housekeeping Institute, where her team was nominated for Best Affiliate Team at the BSME Talent Awards, and has worked for brands including Which? and IndyBest, as well as launching i Newspaper's product review vertical, ibuys. Simon Lewis As reviews editor, Simon is dedicated to helping The Telegraph's readers choose the best products, the best services and in particular the best gifts and deals. Simon has been at the Telegraph since 2015 and in 2021 took on the task of making Recommended the most trusted British source of product reviews. He previously edited at the Mail On Sunday, Maxim and Loaded, amassing 20 years' experience in consumer journalism. Hannah Mendelsohn Hannah is a commissioning editor for Recommended, specialising in home, garden and sleep product reviews, buying guides and deals advice. Hannah was previously homes editor at the Good Housekeeping Institute, where she co-ordinated product testing and reviewed hundreds of different products, from mattresses to vacuum cleaners to online florists. She launched the magazine's annual Sleep Awards and appeared in Channel 4's documentary 'Air Fryers: Are They Worth It?'. Nathan Spendelow Commissioning Editor, Technology Nathan is a commissioning editor for Recommended, specialising in tech product reviews, buying guides and deals advice. Previously deputy editor at Expert Reviews, where he hosted the website's annual Product of the Year Awards, Nathan has a decade of experience testing and writing about smartphones, laptops, tablets, TVs, games consoles and everything in between. He is an NCTJ-accredited journalist and has flown around the world covering the biggest tech launches, taking him as far from home as San Francisco, Taiwan, Hawaii, Seoul and more. See Nathan's work Rebecca Astill Commissioning Editor, Health, Fitness, Travel, Beauty and Parenting Rebecca is a commissioning editor for Recommended, specialising in health, fitness, travel, beauty and parenting product reviews, buying guides and deals advice. Rebecca's guide on the best dating sites and apps won Best Evergreen Article at the 2025 Commerce Awards for Publishers. Rebecca was previously reviews and affiliates writer at Reach Plc, where she tested new products and recommended the best value buys. See Rebecca's work Emilia Hitching Home and Garden Reviews Writer Emilia is a reviews writer for Recommended, specialising in home, garden and sleep product reviews, buying guides and deals advice. Previously sleep and wellness Editor at Homes & Gardens, Emilia led a team of testers to find the world's best sleep products and travelled everywhere from mattress factories in Glendale, Arizona, to development labs in Älmhult, Sweden. Adam Hamdani Adam works closely with the Recommended team to ensure our content reaches the widest possible audience. With over eight years of industry experience, he brings strategic insight to content planning and performance. Adam previously held roles at LADbible and The Independent, where his team was nominated for Audience Team of the Year. Simon Wiley Senior SEO Executive Simon has over five years' experience in optimising online content to ensure maximum reach and efficiency. With previous roles in Cape Town and London, his international experience offers a unique perspective on SEO strategies. He is a speaker at brightonSEO, the world's biggest SEO event. Keira Clarke Keira is a production journalist for Recommended, working across all areas to sub-edit and publish content for print and online publication. Keira has over four years of industry experience, previously working as a consumer reporter and lifestyle digital writer for The Sun. See Keira's work Sonakshi Khosla Sonakshi works across all categories to format our content for publication. Having previously worked at Expert Reviews as a sub-editor, Sonakshi has four years of industry experience and is skilled in everything from testing and proofreading, to video editing and HTML coding. How we find deals During annual sales events, such as Black Friday or Amazon Prime Day, we want to guide readers towards the best deals on products we have tested and approved. 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