logo
Video depicts man outside McCabe's Bar shooting at man and missing from 3 feet away

Video depicts man outside McCabe's Bar shooting at man and missing from 3 feet away

Yahoo27-05-2025
Two shootings less than a month apart at McCabe's Bar near downtown DeLand has put the establishment in violation of its lease and it will have to change hours of operation, said police Chief Jason Umberger.
Umberger made the statement Tuesday morning during a press conference while giving an update on the latest shooting that occurred outside the bar early Saturday. There were no injuries. The Saturday shooting follows a fatal one that occurred on May 3, when a customer was shot dead inside the bar.
"The individuals that own McCabe's Bar have already been served with a notice of violation of lease," Umberger said. "And they are going to be required to change their hours of operation."
The Facebook page for McCabe's Bar shows the bar opens Mondays to Saturdays from 1 p.m. to 2 a.m. and Sundays from 1 p.m. to 12 a.m.
The bar was open on Tuesday, and an employee who answered the phone said she would relay a reporter's request for comment.
It was not immediately known Tuesday what the new hours of business were.
Umberger said he also suggested to the bar operators to hire security and screen patrons coming into the bar for firearms in the foreseeable future.
"Our primary concern is public safety," Umberger said. "People are concerned about the two incidents at McCabe's Bar. We are, too. We take it very seriously."
On Saturday at 2:05 a.m., DeLand police said they responded to a shooting call at McCabe's. Investigators learned that regular patron, Calvin Gilbert, 55, had been drinking with a man in the bar. He bought the man he just met at the bar a beer, police said.
At closing time, Gilbert got into an argument with the man and demanded reimbursement. During the confrontation, Gilbert went to his car, retrieved a satchel from which he pulled out a gun and fired it three feet away from the victim's head, Umberger said.
In surveillance video released Tuesday, Gilbert can be seen first approaching the victim outside McCabe's Bar, exchanging words and tossing a drink in the victim's face. Gilbert is later seen returning with a gun in his right hand and pointing to the victim with a raised left arm.
He walks past two other persons, approaches the victim, raises the gun, and fires. The victim can be seen ducking sideways to avoid getting shot in the head. Gilbert was arrested Sunday in a traffic stop and charged with attempted murder and the use of a firearm while under the influence of alcohol.
Three weeks before Saturday's shooting, on May 3, police said Keshod Harris, 32, of DeLand, was struck multiple times in the chest when Avantae Williams, 24, a graduate of DeLand High School and a former college football player with the Miami Hurricanes and Maryland Terrapins, allegedly shot Harris who was jealous over a woman.
Umberger said the owners of McCabe's Bar have been cooperative and believed they will comply with the new requirements to stay in business.
Umberger said they have also asked the Florida Department of Business and Professional Regulation to review McCabe's Bar's liquor license.
Umberger concluded that people who engage in gun violence will be held accountable.
"Individuals who choose to unlawfully carry and use these firearms are ultimately responsible for their actions. We will arrest them and bring them to justice," the chief said.
This article originally appeared on The Daytona Beach News-Journal: DeLand bar shootings puts business under scrutiny
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Facebook deletes millions of accounts in ‘heartbreaking' purge
Facebook deletes millions of accounts in ‘heartbreaking' purge

Yahoo

timean hour ago

  • Yahoo

Facebook deletes millions of accounts in ‘heartbreaking' purge

Facebook has deleted more than 10 million accounts as part of an ongoing purge of the world's most popular social network. Meta, Facebook's parent company, said the move was aimed at 'cracking down on spammy content' and promoting authentic accounts, however some users have complained about being wrongly caught up in the action. Facebook confirmed the figure in a blog post, revealing that more than a million accounts were deleted each month in the first half of 2025. 'Too often the same meme or video pops up repeatedly – sometimes from accounts pretending to be the creator and other times from different spammy accounts,' the company wrote in the blog post. 'It dulls the experience for all and makes it harder for fresh voices to break through. We're introducing stronger measures to reduce unoriginal content on Facebook and ultimately protect and elevate creators sharing original content.' Dozens of users shared similar experiences on social media of their accounts being removed, despite being legitimate accounts, with some blaming AI systems for wrongly identifying their accounts as inauthentic. 'It seems that the ability to connect is being stripped away by an algorithm that lacks understanding,' one user wrote in a post to the Reddit forum MetaLawsuits. 'Our business is currently suffering now as we struggle to reach clients, business contacts and maintain relationships, while my son's autism support network has been severed, leaving us feeling abandoned... The disconnection feels inhumane, unfair, and utterly heartbreaking.' Referred to as the 'Meta ban wave', the mass deletions also appear to have impacted people on Instagram, which is also owned by Meta. The Independent has reached out to the company for further comment about legitimate accounts being deleted. Any user whose account has been deleted will receive an email informing them of the action. Facebook users can appeal any account suspension within 180 days, according to the company's support pages, after which time the profile will be permanently deleted. The large-scale removal comes as other tech companies take steps to clean up their own platforms. In 2023, Google announced that it would delete all inactive Gmail, Photos and Drive accounts in a move that continues to impact millions of users. Meta boss Mark Zuckerberg has previously proposed even more extreme purges of Facebook in an effort to boost engagement. In 2022, he reportedly sent an internal email that laid out a plan to delete the friends of all Facebook users. 'One potentially crazy idea is to consider wiping everyone's graphs [connections] and having them start again,' he wrote to company executives, who pushed back on the idea.

Relatives, authorities ask for public's help with investigation of Ole Miss player's fatal shooting

time3 hours ago

Relatives, authorities ask for public's help with investigation of Ole Miss player's fatal shooting

MEMPHIS, Tenn. -- Authorities on Monday asked for members of the public to provide surveillance footage and details from eyewitnesses as they investigate the fatal shooting of an Ole Miss freshman football player in a Memphis neighborhood after a pool party. Corey Adams, an 18-year-old defensive lineman from New Orleans, was found with a gunshot wound inside a vehicle at an intersection in the Memphis suburb of Cordova on Saturday night, said Anthony Buckner, chief deputy of the Shelby County Sheriff's Office. Adams died at the location of the shooting. Four other men who suffered gunshot wounds that were not life-threatening arrived at nearby hospitals in personal vehicles. Three of them had been released from the hospital as of Monday afternoon, Buckner said. The shooting happened after a pool party attended by about 100 people, including Adams, Buckner said during a news conference. About 40 rifle and pistol casings were found at the shooting scene. No arrests have been made. Buckner asked members of the public who may have information useful to investigators, including surveillance footage from video cameras at neighbors' homes, to come forward. 'We have far more questions right now than we have answers,' Buckner said. 'We know people saw something or heard something.' Adams, who played at Edna Carr High School in New Orleans, is listed on the Ole Miss football website as a 6-foot-4-inch, 235-pound defensive end. He had been one of the top defensive lineman recruits in the country. Adams' mother, who spoke at the news conference but declined to be named for fear of retribution, said Adams was a loving son and brother who had hopes of playing in the NFL. He had time off from practice and went to Memphis to enjoy himself, she said. Memphis is about 85 miles (135 kilometers) north of Oxford, Mississippi, where Ole Miss is located. The Edna Karr Cougars said in a Facebook post that 'words can't describe this type of pain.' 'Corey Adams was more than a football player! He was a friend, brother, son, student, and all around great young man,' the team stated. 'We never question God but this is one we just don't understand.'

How to Build a High-ROI Performance Marketing Strategy
How to Build a High-ROI Performance Marketing Strategy

Time Business News

time3 hours ago

  • Time Business News

How to Build a High-ROI Performance Marketing Strategy

In today's fast-paced digital economy, marketing teams are increasingly held accountable for measurable results. Unlike traditional brand campaigns where success can be vague, performance marketing thrives on data, attribution, and return on investment. A robust Performance Marketing Strategy is no longer a 'nice-to-have'—it's an essential component for scaling revenue and achieving growth targets efficiently. This guide explores how businesses can create a high-ROI performance marketing strategy from the ground up, including the fundamentals of planning, executing, optimizing, and scaling campaigns based on tangible outcomes. Performance marketing refers to digital marketing campaigns where advertisers pay only when a specific action is completed—such as a click, lead, sale, or sign-up. Unlike traditional campaigns that often focus on impressions or reach, performance marketing is rooted in outcomes. Platforms such as Google Ads, Meta Ads, affiliate networks, and programmatic channels fall under this umbrella. What sets performance marketing apart is its rigorous attention to real-time metrics, testing, and attribution. Before diving into campaign execution, it's critical to define clear objectives. Businesses must identify what 'performance' actually means for them. Is it leads? Product sales? App installs? Newsletter sign-ups? Without clarity on goals, no strategy can be truly ROI-driven. Once your goals are defined, the next step is translating them into measurable KPIs. Key performance indicators could range from cost per lead (CPL), return on ad spend (ROAS), customer acquisition cost (CAC), to conversion rate (CVR). These should be aligned with business objectives. For example, a SaaS company might prioritize free trial sign-ups, while an e-commerce brand might focus on completed purchases and average order value. Aligning marketing KPIs with broader business metrics ensures that marketing performance contributes directly to revenue generation. Attribution models should be clearly defined—whether it's first-touch, last-touch, or multi-touch—so that campaigns can be evaluated fairly and accurately. To achieve a high ROI, selecting the right mix of channels is key. Paid search offers intent-driven users ready to take action, while social platforms like Facebook and Instagram are ideal for scaling reach and targeting specific demographics. Native advertising can drive high-volume traffic at scale, and affiliate marketing can extend your reach through third-party publishers. While choosing your channels, consider where your target audience spends their time and how they make purchase decisions. Experimentation is critical in the early stages. A/B testing different ad creatives, messaging, and landing pages helps discover what resonates best with your audience. Channel-specific benchmarks also help set realistic expectations. Your campaign's success heavily depends on messaging and creative execution. Ads should be relevant, engaging, and aligned with the intent of the user. A strong value proposition, clear CTA, and tailored visuals or video can dramatically improve click-through and conversion rates. To build trust and reduce friction, ensure your landing pages reflect the promise of the ad. Message match between ad copy and landing page copy is essential. If you're promoting a limited-time discount or a special offer, the landing page must immediately highlight it. Slow-loading pages, vague headlines, and poor UX can sink an otherwise well-optimized campaign. With the decline of third-party cookies and evolving data privacy regulations, the value of first-party data has never been higher. Your CRM, website analytics, and customer interactions are goldmines for audience segmentation and personalization. Personalized experiences convert better. Whether it's through dynamic ad content, email retargeting, or lookalike audiences based on high-value customers, your ability to deliver tailored experiences directly impacts campaign ROI. Invest in robust analytics infrastructure and consider using customer data platforms (CDPs) to unify and activate your data across channels. A performance campaign is never 'set and forget.' Continuous optimization is what separates average marketers from high-performing ones. Using real-time analytics dashboards, marketers should monitor campaigns daily and adjust bids, budgets, placements, or creatives as necessary. Key areas for ongoing optimization include improving Quality Scores in Google Ads, testing new keywords, refining ad copy, and adjusting audience segments. High-performing campaigns should have automated rules and triggers set up for budget scaling, while underperforming ads should be paused or revised quickly. This is also the time to look into advanced strategies like dayparting, geo-targeting, and lifetime value (LTV) modeling. Campaigns should not just aim for cheap clicks—they should attract the right customers. One of the biggest challenges in performance marketing is understanding how different channels contribute to conversions. Cross-channel tracking and attribution modeling solve this issue. Using tools like Google Analytics 4, Segment, or marketing attribution software, marketers can visualize the customer journey and see how each touchpoint impacts performance. Attribution models should be re-evaluated as the business grows. A direct-to-consumer brand may initially rely on last-click attribution but later move to data-driven or time-decay models to get a fuller picture of engagement and conversion paths. Once a campaign achieves positive ROI at a small scale, the next challenge is to scale without losing efficiency. Scaling should be data-driven—based on historical performance, customer behavior, and margin considerations. This might involve increasing ad spend, expanding into new geographies, launching new ad sets, or even onboarding additional channels. However, scale must be accompanied by quality control. Monitor customer acquisition costs as volume increases and watch for signs of audience fatigue or creative burnout. It's also advisable to diversify your investment across multiple channels to reduce risk. Dependency on a single platform like Meta Ads or Google Ads can make your growth fragile. Use experimentation budgets to test newer channels like TikTok, LinkedIn, or Reddit depending on where your target customers are active. Building a high-ROI strategy requires skilled talent—data analysts, paid media specialists, copywriters, and CRO experts. Investing in internal education can help. Enrolling your team in the best performance marketing course can lead to immediate improvements in campaign structure, targeting, and reporting. Upskilling not only reduces reliance on external agencies but also ensures in-house teams can adapt quickly to new tools, formats, and algorithms. The digital marketing landscape evolves rapidly. New AI tools are redefining ad creation and optimization, privacy regulations are changing targeting tactics, and consumer behavior is becoming more fragmented. To maintain ROI, marketers must stay agile. Keep an eye on emerging trends such as AI-driven bidding, conversational ads, voice commerce, and zero-party data collection. Your strategy should evolve alongside technology and consumer expectations. Developing a high-ROI Performance Marketing Strategy is an ongoing process that combines clear goal setting, data-driven execution, and relentless optimization. The most successful marketers aren't those who spend the most, but those who adapt, test, and refine based on results. Whether you're a startup or an enterprise, applying these principles can help you drive measurable business impact in a competitive digital landscape. If you're looking to master these techniques hands-on, consider learning from expert-led programs that cover real-world campaigns, tools, and case studies. The right training can dramatically elevate your strategic thinking and execution capabilities. Q1. What is the primary role of data in performance marketing campaigns? Data helps marketers make informed decisions throughout the campaign lifecycle. From audience targeting and budget allocation to real-time optimization and ROI measurement, data provides actionable insights that improve the efficiency and effectiveness of performance marketing Q2. How does data influence audience targeting? Data allows marketers to segment audiences based on demographics, interests, behavior, and purchase history. This ensures that ads are delivered to the most relevant users, which increases engagement, reduces ad spend wastage, and improves conversion rates Q3. What types of data are used in performance marketing? Common data types include first-party (collected directly from users), second-party (partner-shared), and third-party data (purchased or aggregated). Key metrics include click-through rate (CTR), cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV) Q4. What are the best tools for data analysis in performance marketing? Popular tools include Google Analytics, Facebook Pixel, Google Ads, HubSpot, SEMrush, and CRM platforms like Salesforce. These tools provide valuable insights into campaign performance, audience behavior, and attribution paths Q5. How does data help improve campaign ROI? By analyzing real-time performance data, marketers can identify high-performing ads and channels, reallocate budget efficiently, and tweak underperforming elements. This optimization process leads to a better return on every dollar spent Q6. Why is data compliance important in performance marketing? With regulations like GDPR and CCPA, handling user data responsibly is critical. Marketers must obtain user consent, store data securely, and be transparent about data usage to avoid legal issues and maintain customer trust Q7. Can beginners learn how to use data in performance marketing? Yes, anyone can learn how to use data effectively. Enrolling in the best performance marketing course can provide structured learning on data analytics, audience targeting, campaign optimization, and ethical data practices. TIME BUSINESS NEWS

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store