logo
IIT Roorkee launches India's first no-code AI marketing course for professionals

IIT Roorkee launches India's first no-code AI marketing course for professionals

India Today2 days ago
IIT Roorkee has announced the launch of a new postgraduate certification course in AI-enabled Digital Marketing and MarTech, in collaboration with edtech firm Futurense Technologies.This six-month programme is being touted as India's first full-stack, no-code AI marketing certification tailored specifically for working professionals.It is set to commence from October 11, 2025, and will be delivered in a weekend-only online format.advertisementNO CODING BACKGROUND REQUIRED FOR ENROLMENT
One of the key highlights of this course is that it does not require prior coding experience.To bridge the knowledge gap, participants will first undergo a Futurense Bridge Course, a pre-course foundation module that introduces prompt engineering, no-code AI workflows, and integration tools essential for modern marketing.On successful completion, learners will receive a certificate jointly issued by IIT Roorkee and Futurense. There is also an optional two-day on-campus immersion at IIT Roorkee for additional experiential learning.FOCUSED ON REAL-WORLD AI MARKETING USE CASESThe programme is designed to empower professionals with the ability to design and deploy AI-driven marketing systems. These include tools for customer relationship management (CRM), analytics, automation, and content generation.Participants will be trained on more than 30 AI tools, such as ChatGPT, Claude, Jasper, Segment, HubSpot, Canva AI, Google Analytics 4, and Looker Studio.In addition to coursework, learners will participate in live AI clinics, tackle real brand briefs, and develop capstone projects to demonstrate their applied skills.MEETING INDUSTRY DEMAND FOR AI-MARKETING TALENTAccording to IIT Roorkee, this course comes in response to the growing integration of AI in digital marketing, where over 88% of marketers reportedly use GenAI tools but fewer than 10% apply them across the full marketing funnel.Emerging job roles such as AI Content Strategist and MarTech Architect are growing annually at a rate of 15-22%, reflecting the strong demand for professionals who can implement cross-platform, real-time AI-powered marketing campaigns.ELIGIBILITY, FEES, AND FORMATThe course is open to digital marketers, content creators, product managers, entrepreneurs, and marketing consultants. The programme includes over 120 hours of live instruction, industry mentorship, and project-based learning.The course fee is Rs 1.40 lakh plus GST. Learners will complete live weekend classes, hands-on assignments, and a final capstone project.- Ends
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Apple CEO tells employees AI is 'ours to grab' in rare hour-long pep talk
Apple CEO tells employees AI is 'ours to grab' in rare hour-long pep talk

Business Standard

time29 minutes ago

  • Business Standard

Apple CEO tells employees AI is 'ours to grab' in rare hour-long pep talk

Apple Inc. Chief Executive Officer Tim Cook, holding a rare all-hands meeting following earnings results, rallied employees around the company's artificial intelligence prospects and an 'amazing' pipeline of products. The executive gathered staff at Apple's on-campus auditorium Friday in Cupertino, California, telling them that the AI revolution is 'as big or bigger' as the internet, smartphones, cloud computing and apps. 'Apple must do this. Apple will do this. This is sort of ours to grab,' Cook told employees, according to people aware of the meeting. 'We will make the investment to do it.' The iPhone maker has been late to AI, debuting Apple Intelligence months after OpenAI, Alphabet Inc.'s Google, Microsoft Corp. and others flooded the market with products like ChatGPT. And when Apple finally released its AI tools, they fell flat. But Cook struck an optimistic tone, noting that Apple is typically late to promising new technologies. But Apple invented the 'modern' versions of those product categories, he said. 'This is how I feel about AI.' An Apple spokesperson declined to comment on the gathering. The hourlong meeting addressed a range of topics, including the retirement of operating chief Jeff Williams, increasing Apple TV+ viewership and advances in health care with features like the AirPods Pro hearing-aid technology. It also touched on donations and community service by Apple employees, the company's goal to become carbon neutral by 2030, and the impact of regulations. 'The reality is that Big Tech is under a lot of scrutiny around the world,' Cook said. 'We need to continue to push on the intention of the regulation and get them to offer that up, instead of these things that destroy the user experience and user privacy and security.' Cook often holds town hall-style chats when visiting Apple's offices around the world, but companywide meetings from the Steve Jobs Theater at headquarters are unusual. The remarks followed a blockbuster earnings report, with sales growing nearly 10 per cent during the June quarter. That beat Wall Street expectations and eased concerns about iPhone demand and a slowdown in China. Apple still faces myriad challenges, including Trump administration tariffs and a regulatory crackdown on its business practices. The company said Thursday that tariffs would bring a $1.1 billion headwind this quarter, though Apple was upbeat about sales growth. It also said that App Store revenue rose by a percentage in the double digits last quarter, despite efforts in the EU and elsewhere to further restrict that business. Echoing comments he made during the earnings conference call, Cook told employees the company is investing in AI in a 'big way.' He said 12,000 workers were hired in the last year, with 40 per cent of the new hires joining in research and development roles. Apple's chip development efforts, led by executive Johny Srouji, are key to the company's AI strategy, Cook said. Apple is working on a more powerful cloud-computing chip — code-named Baltra — to power artificial intelligence features, Bloomberg News has reported. It's also setting up a new AI server manufacturing facility in Houston. The meeting included Craig Federighi, senior vice president of software engineering, who discussed the future of Apple's Siri voice assistant. The company had planned to roll out a Siri overhaul as part of Apple Intelligence earlier this year, adding the ability to tap into user data to better fulfill requests. It was delayed, spurring management changes for the company's AI work. Federighi explained that the problem was caused by trying to roll out a version of Siri that merged two different systems: one for handling current commands — like setting timers — and another based on large language models, the software behind generative AI. 'We initially wanted to do a hybrid architecture, but we realized that approach wasn't going to get us to Apple quality,' Federighi said. Now, Apple is working on a version of Siri that moves to an entirely new architecture for all of its capabilities. That iteration is slated for as early as spring, Bloomberg News has reported, though Apple executives haven't confirmed a timeline other than a release next year. 'The work we've done on this end-to-end revamp of Siri has given us the results we needed,' the engineering executive told employees. 'This has put us in a position to not just deliver what we announced, but to deliver a much bigger upgrade than we envisioned. There is no project people are taking more seriously.' Federighi cited leadership changes, including putting Vision Pro creator Mike Rockwell and his headset software leadership team in charge of Siri, as a driving force in improving the product. He said Rockwell and his group have 'supercharged' the company's work in the area. In his speech, Cook also pushed employees to move more quickly to weave AI into their work and future products. 'All of us are using AI in a significant way already, and we must use it as a company as well,' Cook said. 'To not do so would be to be left behind, and we can't do that.' Employees should push to deploy AI tools faster, and urge their managers and service and support teams to do the same, he said. Cook also addressed the company's retail strategy, stressing that the current plan is to focus on opening new stores in emerging markets and upping the investment in Apple's online store. The iPhone maker is opening outlets in India, the United Arab Emirates and China this year, and is preparing to add its first location in Saudi Arabia next year. 'We need to be in more countries, and you'll see us go into more emerging markets in particular,' Cook said. That doesn't mean Apple will ignore other places, he said, but a 'disproportionate amount of growth' will be in new areas. The CEO also shared his enthusiasm about upcoming products, though he didn't get specific. 'I have never felt so much excitement and so much energy before as right now,' he said. Bloomberg News has previously reported that Apple plans to launch its first foldable iPhone next year and is also working on a stream of smart home devices. New headset products, smart glasses, a push into robotics and a redesigned iPhone for the two-decade anniversary are also underway. 'The product pipeline, which I can't talk about: It's amazing, guys. It's amazing,' Cook said. 'Some of it you'll see soon, some of it will come later, but there's a lot to see.'

Here is all about CM Revanth Reddy's ‘Young India' mission inspired from Gandhi
Here is all about CM Revanth Reddy's ‘Young India' mission inspired from Gandhi

Hans India

timean hour ago

  • Hans India

Here is all about CM Revanth Reddy's ‘Young India' mission inspired from Gandhi

At a state-of-the-art skilling facility South of Hyderabad, picture a bunch of fresh engineering graduates learning the nuances of autotronics from seasoned engineers of Mahindra Group. Imagine a group of newly graduated nurses completing a 3-month finishing-skills course offered by the best of professionals from Apollo Hospitals. At the end of the course, Mahindra and Apollo would pick them all and glowing careers would follow. Would you believe, all of this is being made possible from a government-established institute called the Young India Skills University (YISU) in Telangana. According to the former journalist P Anvesh Reddy, Job-readiness, or the lack of it, among fresh graduates, is at the core of the idea behind the Revanth Reddy-led Government of Telangana's launch of YISU in August 2024. Behind the thought of YISU is the Telangana Chief Minister's decision to echo Mahatma Gandhi's views on the inherent value of college degrees. Over a century ago, Mahatma Gandhi in his weekly journal Young India, wrote, "An academic grasp without practice behind it is like an embalmed corpse, perhaps lovely to look at but nothing to inspire or ennoble." Indian politicians rarely speak about having an under-skilled young population. Revanth Reddy acknowledged the elephant in the room. Sadly, for as large a population as India's, Gandhi's words still hold true as an overwhelming section of today's graduates do not possess industry-standard skills. Gandhi's idea of 'Young India' reflects "the voice of India" and hence, the underlying problem of education in India -- 'academic grasp without practice' – needs to be addressed. More so in an AI-era. Revanth Reddy, who swore-in as Telangana's Chief Minister in December 2023, was quick to sense this. Within months, he pooled in industrialists of the likes of Anand Mahindra of Mahindra Group, Sanjeev Bikhchandani of Info Edge, and Suchitra Ella of Bharat Biotech, to bejewel YISU's Board of Governors. Anand Mahindra was appointed as the chairman of YISU. He had even agreed to adopt the University's automotive department. The Chief Minister appealed to the industrialists to become partners in YISU. A permanent campus for YISU is being built in the upcoming Bharat Future City, an ambitious net zero city project touted to become the next growth engine for Hyderabad. Brand 'Young India' The Skills University was named with the iconic prefix 'Young India'. The idea is not just to do poetic justice. The idea is to do real justice to the young Indians, by matching their skillsets with market needs through a self-reliant institution -- with zero government intervention. YISU's success would naturally trigger replication elsewhere in India. In the 1980s, Telangana's (erstwhile Andhra Pradesh) reforms in education were replicated as a model for India, especially with the launch of the Indira Gandhi National Open University (IGNOU). India's first Open University, the Dr. B.R. Ambedkar Open University, Hyderabad, pioneered distance education with print, radio, and study centres. Its success proved the feasibility and impact of open learning in India. IGNOU went on to become the world's largest university in terms of student enrolment. Since Bhavanam Venkatarami Reddy in 1982, Revanth Reddy is the first Chief Minister in united Andhra Pradesh's history to serve as the State's full-time education minister. He has plans for revolutionary educational reforms. This is an exception not just in Telangana or Andhra Pradesh, but also in Indian politics of recent past. Telangana is building ultra-modern social welfare residential schools called Young India Integrated Residential Schools in all the 119 Assembly constituencies, with Rs 200 crore allocated for each school campus. Also, the Young India Police School was launched exclusively for the children of police personnel, while the Young India Sports University is being set up with a vision to produce future Olympians. While India could likely become the world's third largest economy in the coming years, unemployment continues to be a burning issue. And Gandhi's idea of 'Young India' could take today's young Indians a long way in such pursuit.

Apple signals AI spending surge, open to big acquisitions: Tim Cook
Apple signals AI spending surge, open to big acquisitions: Tim Cook

Hindustan Times

timean hour ago

  • Hindustan Times

Apple signals AI spending surge, open to big acquisitions: Tim Cook

Apple CEO Tim Cook signaled on Thursday the iPhone maker was ready to spend more to catch up to rivals in artificial intelligence by building more data centers or buying a larger player in the segment, a departure from a long practice of fiscal frugality. CEO Tim Cook says Apple ready to open its wallet to catch up in AI(Reuters) Apple has struggled to keep pace with rivals such as Microsoft and Alphabet's Google, both of which have attracted hundreds of millions of users to their AI-powered chatbots and assistants. That growth has come at a steep cost, however, with Google planning to spend $85 billion over the next year and Microsoft on track to spend more than $100 billion, mostly on data centers. Apple, in contrast, has leaned on outside data center providers to handle some of its cloud computing work, and despite a high-profile partnership with ChatGPT creator OpenAI for certain iPhone features, has tried to grow much of its AI technology in-house, including improvements to its Siri virtual assistant. The results have been rocky, with the company delaying its Siri improvements until next year. During a conference call after Apple's fiscal third-quarter results, analysts noted that Apple has historically not done large deals and asked whether it might take a different approach to pursue its AI ambitions. CEO Cook responded that the company had already acquired seven smaller companies this year and is open to buying larger ones. "We're very open to M&A that accelerates our roadmap. We are not stuck on a certain size company, although the ones that we have acquired thus far this year are small in nature," Cook said. "We basically ask ourselves whether a company can help us accelerate a roadmap, and if they do, then we're interested." Shares of the company were up 1.7% in premarket trading on Friday. Apple has tended to buy smaller firms with highly specialized technical teams to build out specific products. Its largest deal ever was its purchase of Beats Electronics for $3 billion in 2014, followed by a $1 billion deal to buy a modem chip business from Intel. But now Apple is at a unique crossroads for its business. The tens of billions of dollars per year it receives from Google as payment to be the default search engine on iPhones could be undone by U.S. courts in Google's antitrust trial, while startups like Perplexity are in discussions with handset makers to try to dislodge Google with an AI-powered browser that would handle many search functions. Apple executives have said in court they are considering reshaping the firm's Safari browser with AI-powered search functions, and Bloomberg News has reported that Apple executives have discussed buying Perplexity, which Reuters has not independently confirmed. Apple also said on Thursday it plans to spend more on data centers, an area where it typically spends only a few billion dollars per year. Apple is currently using its own chip designs to handle AI requests with privacy controls that are compatible with the privacy features on its devices. Kevan Parekh, Apple's chief financial officer, did not give specific spending targets but said outlays would rise. "It's not going to be exponential growth, but it is going to grow substantially," Parekh said during the conference call. 'A lot of that's a function of the investments we're making in AI.'

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store