Shapermint Launches Size-inclusive Shapewear Collection at Walmart
Starting Tuesday, it will be on walmart.com and in over 350 physical locations, with plans to scale in the fall.
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'After successfully building a digital-first brand with 12 million online customers, expanding into Walmart marks a major milestone for us to serve even more customers,' said Massimiliano Tirocchi, cofounder and chief marketing officer at Shapermint. 'Shapermint Core brings our most-loved shaping essentials to even more women, ensuring they have access to the comfort and support they need every day.'
Shapermint Core will be introduced with a curated, seven-piece collection that includes a wireless shaping bra, a high-waisted shaping pant, boyshort and shorts, a shaping bodysuit and shaping tights and cami. The color palette features such neutrals as black, chocolate, oatmeal, latte and white.
Sizes range from small to 4XL, and retail prices go from $14.98 to $27.98.
'We curated these styles in response to a growing demand for shaping solutions that seamlessly fit into daily life without causing any discomfort,' said Gabrielle Richards, brand director of Shapermint. 'This collection reflects our commitment to inclusivity, ensuring every woman feels supported, confident, and empowered in her wardrobe.'
Shapermint is available with a different collection in Nordstrom and Belk, and online at QVC and Macy's. The Walmart product features the same quality and comfort, according to the shapewear company.
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