Lidl just dropped ‘spectacular' new bakery item — and it only costs 79p

Metro

13-06-2025

Lidl's in-store bakery boasts more than 40 items, with everything from brownies to boules and Belgian buns.
But eagle-eyed shoppers have noticed a brand new item was just added to the line-up and it stands out from the rest thanks to its colourful toppings.
The budget retailer has launched a Birthday Cake Bun in the bakery, priced at 79p and it features a pale pink icing and rainbow sprinkles.
From the outside, it looks like a rather standard iced bun, but inside it's hiding a fabulous fruity pink swirl.
Online reactions to the new supermarket product have been mixed so far, after @newfoodsuk shared a snap of the bun on Facebook and Instagram.
Some thought it looked 'yum' and 'nice' while others claimed they'd tried it and it was 'too dry for them'.
So Metro decided to put the Birthday Cake Bun to the test and find out if it's worth buying, and it certainly went down a treat.
James Besanvalle, Metro's assistant opinion editor, rated it a 4.5 out of 5, hailing it as 'fantastic'.
He said: 'Lidl's new Birthday Cake Bun combines all the best elements of a doughnut (pink icing and sprinkles) with a scroll-like bun (jam-filled and soft in the middle). Sure, it's sweet – but who really wants a birthday cake that's not? Supremely satisfying.'
And Metro's specialist food writer, Courtney Pochin, also gave one a try.
While James ate his on the day of purchase, Courtney took hers home to see how it would fare the next day and she was pretty impressed by how it held up.
'As someone who eats cake and pastries for a living, I've never been the biggest fan of supermarket baked goods. They just can't compete with homemade treats from independent bakeries,' she said.
'However, the Birthday Cake Bun was a pleasant surprise.'
She continued: 'After a day sat on my desk and a night in the cupboard, I didn't have high hopes for the bun, which looked rather sad and dry when I plated it up. But I'm pleased to report that somehow it had managed to stay soft instead of going stale (not going to think too much about why this might be right now).
'It's a fun twist on a classic and I have to admit I probably enjoyed it more than most people will as I realised I haven't actually had an iced bun in years.
'There's something so spectacularly nostalgic about the taste of one and it went down very nicely with a cup of tea.
'My only real gripe is that Lidl has scrimped on the hundreds and thousands on top and they're not spread out evenly. In my book, there's no such thing as too many sprinkles.
'It loses a point for poor sprinkle form, so it's a 4 out of 5 from me'
Lidl isn't the only supermarket with new baked goods on its shelves, as Tesco recently wowed shoppers with its brand new chocolate cake.
The retailer has teamed up with Studio Bakery, a family-run bakery business from Lancashire, to start selling the brand's giant slices of cake inspired by a nostalgic favourite – you know, that one you always wanted to reach through the screen and smash your face into in Matilda.
The aptly named Matilda Cake, is a beast of a chocolate cake slice that claims to serve 10 and sees 12 layers of chocolate sponge and 12 layers of ganache stacked one on top of the other. More Trending
Priced at £16 for the slice, (which is meant to serve 10 people) the product can be found in Tesco's bigger stores, but not the Express ones.
On social media, shoppers have hailed it the 'best chocolate cake they've ever had', with Frankie French posting in the Food Finds UK Official group to say: 'Best chocolate cake I've ever tried, this Studio Bakery Big Matilda Cake. Can't wait to be able to buy it in Tesco.'
But Metro's Courtney Pochin thinks there's a better chocolate cake out there and that's Bertha.
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She claimed the Matilda Cake came a 'close second' to the one sold by Leeds-based bakery, Get Baked, but the overall quality just wasn't on par.
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