Lavender With a Legacy: How Traditional Medicinals Brings Summer Calm From Field to Cup
Whether you're navigating summer travel or prepping for back-to-school routines, you're not alone in seeking calm. National wellness trends show a spike in demand for natural stress relief, sleep support, and daily rituals that restore balance.
That's where lavender shines.
At Traditional Medicinals, we've sourced lavender for decades—not just for its soothing aroma, but for its botanical integrity and therapeutic strength. At Traditional Medicinals, we believe that crafting effective herbal wellness products begins long before the tea bag is sealed. It starts in the soil, with the growers, the ecosystems, and the traditions that inform how our herbs are cultivated and harvested.
From the Hills of Austria to Your Evening Ritual
Our organic lavender is grown by Hans and Hans Pietr, a father-son team who converted their 600-acre farm in Austria to organic after witnessing the toll conventional farming took on their health and land. Today, 260 hectares of their property are certified organic, and 40 acres are dedicated to cultivating camphor-rich lavender for Traditional Medicinals.
Lavender thrives in rocky soil and requires expert care to retain its aroma and therapeutic qualities. With the support of Waldland, a farmer-owned cooperative, the Pietrs have fine-tuned their harvesting and drying practices to preserve the highest quality, something we verify with every batch.
What Calms Us Shouldn't Harm the Planet
Lavender is just one of over 100 botanicals we source with intention. Across every sourcing partnership—from wild collectors to organic farmers—we prioritize regenerative practices, traditional plant knowledge, and multi-year relationships that uplift communities and ecosystems.
Through multi-year partnerships and advanced planning, we've cultivated a supplier network that allows us to invest in people, protect ecosystems, and ensure consistent medicinal quality. Our herbs are tested not only to meet U.S. regulatory requirements but also to uphold certifications such as USDA Organic.
The Future of Wellness Is Transparent, Ethical, and Effective
Integrity at Traditional Medicinals isn't just about what goes into the cup. It's about how the plants were grown, how the people behind them were treated, and how the planet is respected in the process. In an era of greenwashing and quick fixes, we've spent 50 years modeling what ethical sourcing and functional herbal products can truly look like.
This summer, as consumers seek better sleep, lower stress, and mindful rituals, we're proud to offer teas that meet the moment, crafted with purpose, backed by science, and rooted in relationships.*
Because wellness should feel good and do good, too.
Visit 3BL Media to see more multimedia and stories from Traditional Medicinals
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I'm a wellness writer, and I get overwhelmed by health advice, too. Here is how I prioritize
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18 Things That Are Actually Really Healthy, Despite Many People Thinking They're Not
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It is tempting to look for ways to cut sugar and salt out of my diet when I read a study on their health impacts or to spend the whole day researching the chemicals used in my homewares to see whether I should replace them. But then I am reminded to focus on the most immediate things. Am I eating enough? Am I sleeping well? Did I get some good movement in my day? Have I seen my friends and family? If the answer to any of those things is no, or even a not really, then nothing else is important to me. It is better that I make sure I am eating a meal that nourishes me than that I nitpick the calories or contents. It is better to sleep soundly and peacefully than to stress all night about microplastics. It is better to spend time laughing with people I care about than to sit in a room filled with red light panels. These aren't just my personal priorities. Regular exercise, good sleep and a balanced, plant-based diet have consistently shown to be key in a healthy, long life. And more evidence is pointing to the quality of social connections being an important aspect of longevity as well. (My colleagues wrote those stories.) Once those foundational bases are covered, then you and I can move on to fine-tuning the nutrition, exercise, products and wellness practices that make up our lives. Let's say you have those essential aspects of your life mostly managed, and you are ready to get more detailed in your wellness. Making changes often takes time, effort and money. There is a lot of research that many of the products commonly found in homes contain potentially dangerous chemicals such as PFAS or endocrine-disrupting chemicals. The class of chemicals known as PFAS, or perfluoroalkyl and polyfluoroalkyl substances, are sometimes called 'forever chemicals' because they don't fully break down in the environment and are commonly found in household products. They are endocrine-disrupting chemicals, according to the Endocrine Society. 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Friedman has curly hair, so she prefers a certain shampoo and conditioner, but she said there are other personal care products in which she might not notice as much of a loss if she were to switch to those with lower levels of endocrine-disrupting chemicals. Plenty of reputable online databases are available to the public to search for safer personal care products, such as developed by allergists and dermatologists with the Mayo Clinic, and Skin Deep from the Environmental Working Group, said Dr. Michael Bloom, a professor of global and community health at George Mason University's College of Public Health in Fairfax, Virginia. Nutrition and exercise are other wellness categories in which an abundance of good guidance also creates plenty of ways to make you feel overwhelmed. How you eat. 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Get inspired by a weekly roundup on living well, made simple. Sign up for CNN's Life, But Better newsletter for information and tools designed to improve your well-being.
