Journal Profile: Convention Center leader Trisha Tatro gleaned life lessons from the softball diamond
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Forbes
3 hours ago
- Forbes
Why Your Online Presence Matters More Than Your Resume
In a world where your next opportunity starts with a search bar, your brand is your first interview. Before your résumé is read, before your application is reviewed, you're being Googled. Whether through LinkedIn, internal databases, or generative AI tools, decision-makers do what anyone would do: they look you up. And what they find matters. A polished pitch might claim thought leadership, but if the digital footprint reveals a stagnant profile or AI-generated content, the disconnect is glaring. The gap between the story you're telling and what others can verify doesn't just raise doubts — it disqualifies you before trust even has a chance to form. Today's employers aren't just hiring for what you've done. They're hiring for who you are and how you'll adapt to what comes next. That's why hiring managers no longer rely solely on what you submit. They're scanning for signals, not just in your résumé, but across every place your work shows up. A neglected LinkedIn profile becomes a red flag. A digital presence that doesn't reflect your claimed expertise raises questions. And when thought leadership appears clearly generated by tools meant to mimic insight, not generate it, it undermines credibility. In a world of search-first impressions, consistency and authenticity aren't optional. They're the baseline. You Can't Outsource Trust Turning to résumé services, profile writers, or PR firms won't solve the problem if the foundation isn't real. A personal brand can't be manufactured — it must be lived. Today's job market rewards alignment between what you say, what you show, and what others can find. That doesn't mean chasing visibility for its own sake. It means making sure your expertise, values, and aspirations are visible in the places people go to learn about you. Authenticity matters more than perfection. A profile or portfolio that reflects who you really are — your voice, your journey, your point of view — will build more trust than one that's perfectly curated but generic. The goal isn't to impress everyone. It's to make it easy for the right people to recognize what you bring. When your application tells one story and your online presence tells another — or nothing at all — you're likely to be passed over. Not for lack of talent, but for lack of evidence. Employers want to see proof. In your posts. In your recommendations. In how you show up, even informally. Presence Is No Longer Physical In an upcoming episode of The Future of Less Work, Lorraine K. Lee, bestselling author of Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career, underscores the shift from physical to digital presence. 'Presence is not just about how others see us, but also where others see us. And it's about our video and virtual presence… our LinkedIn presence. It's about our presence when we're not even face to face,' she said. In a world where collaboration happens asynchronously and influence travels through shared documents and chat threads, your visibility must be intentional, not accidental. That includes commenting with insight, writing with clarity, and showing up with purpose, even in small interactions. 'We want to be intentional and thoughtful,' Lee added, stressing that people can tell the difference between that and just saying something for the sake of it. Build Visibility Before You Need It For professionals navigating career shifts or trying to re-enter a rapidly evolving job market, the message is clear: build your visibility before you need it. Ensure that your digital presence reflects your real strengths, not just your aspirations. And resist the temptation to outsource your voice to someone, or something, that doesn't truly know your work. Because yes, you do have a brand — whether you're managing it or not. 'We all have a brand,' Lee said. 'We can either be really thoughtful and intentional about it, or we can kind of leave it to chance and let other people define it for us.' That means owning your story consistently. If you've pivoted into a new industry, talk about it. Share the journey, the learning, and the curiosity that got you there. If you're aiming to be seen as a thought leader, contribute regularly and visibly. Not to go viral, but to build a trail. And trails build trust. Most importantly, stop outsourcing your identity. Tools can support you. PR can amplify you. But your story — your real, consistent, visible story — can only come from you. The future of work demands visibility — but not just any visibility. The kind that reflects who you really are, what you really know, and what you're actually doing. Not the story someone else thinks will sell. The story that's true.
Business Insider
4 hours ago
- Business Insider
Millionaire migration is booming — these are the top 10 countries attracting the world's wealthy in 2025
The world's richest people are on the move — and they're heading for safe havens with tax perks, top-tier schools, and investor-friendly policies. According to the Henley Private Wealth Migration Report 2025, roughly 142,000 millionaires are expected to relocate globally in 2025. The provisional net inflow figures are based on data and expert insights gathered between January and May, with final totals expected to be published next year once full-year data becomes available. The report — produced in partnership with global wealth intelligence firm New World Wealth — reveals the top destination countries attracting high-net-worth individuals and the vast sums of investable wealth they bring with them. The analysis draws on a blend of data sources, including property and company registries, LinkedIn activity, family office locations, and Henley & Partners' own client base, to track the global movement of over 150,000 HNWIs. To estimate the total wealth migrating to each country, analysts multiply the number of incoming millionaires by the average net worth of HNWIs relocating there — a figure that varies significantly between markets. "2025 marks a pivotal moment," Dominic Volek, the head of private clients at Henley & Partners, an investment migration consultancy, told Business Insider. "A record-breaking 142,000 millionaires are projected to relocate internationally, and for the first time in a decade of tracking, a European country — the UK — leads the world in millionaire outflows," he said. "It reflects a deepening perception among the wealthy that greater opportunity, freedom, and stability lie elsewhere." The top 10 countries gaining the most millionaires in 2025 UAE United States Italy Switzerland Saudi Arabia Singapore Portugal Greece Canada Australia The United Arab Emirates tops the list, set to gain a net 9,800 millionaires, followed by the United States with 7,500 and Italy with 3,600. These countries are among the 10 projected to welcome the highest numbers of HNWIs in 2025 — a trend that could reshape real estate markets, entrepreneurship, and job creation in their economies. Each of these countries offers a unique mix of tax incentives, lifestyle perks, and residency-by-investment pathways. "The UAE has evolved from a regional hub to a global wealth nexus through comprehensive policy innovation," said Volek. Its "zero income tax, world-class infrastructure, political stability, and regulatory framework," and its 2019 Golden Visa program — refined in 2022 — "have created a compelling proposition." The program offers five- and ten-year visa options tied to property and business investments, making it one of the most flexible globally. In the US, despite economic headwinds and growing political uncertainty, opportunity remains the key draw. "The USA is still attracting record numbers of HNWIs in 2025," Volek said, "with strong inflows coming from Asia, Latin America, and the UK." He described Florida as "especially popular" and Silicon Valley as keeping the world's top spot for wealthy tech entrepreneurs. He added that while some older millionaires are leaving for retirement-friendly destinations, inbound interest far outweighs outflows. Italy, now a rising star in wealth migration, is proving popular with HNWIs from France, the UK, and Switzerland. " Italy has relatively competitive tax rates when compared to other major countries in Europe," especially in estate duties — just 4% compared to over 30% in countries like France, Germany, and Spain. Switzerland, ever-popular with the ultrawealthy, is seeing new inflows from the UK and Scandinavia. "Zug, Geneva, and Lugano all remain very popular destinations," Volek noted, "whilst Zurich seems to be losing its appeal." Saudi Arabia, meanwhile, is the year's surprise breakout. The Gulf state is "boosted by strong inflows from the UK, North Africa, and the Middle East," particularly from Saudi-born HNWIs returning from the UK, Volek said. Singapore is seeing a smaller-than-usual inflow as wealthy expats increasingly opt for newer financial hubs. "Family office growth has slowed in Singapore over the past year," Volek said, adding that there is a trend of HNWIs leaving Singapore and moving to the UAE, especially in the financial services sector. Portugal and Greece continue their ascent, driven by lifestyle appeal, tax perks, and successful investment migration programs. "In Portugal, Lisbon and the Algarve are extremely popular," said Volek, while "the Athenian Riviera and the Greek Islands are tops in Greece." "Southern Europe is fast emerging as a new center of gravity for wealth migration in the region." Canada and Australia, while still in the top 10, are showing signs of saturation. These traditional safe havens are recording "the lowest inflows on record," said Volek. The UK and China are seeing the biggest millionaire outflows While some countries are booming, others are bleeding wealth. The UK is projected to see a net outflow of 16,500 millionaires — the largest of any country — followed by China and India, whose respective outflows stand at 7,800 and 3,500. " Several European countries are starting to lose large numbers of HNWIs to migration in 2025, led by the UK, France, and Spain," said Volek. "Also, Germany, Ireland, Norway, and Sweden are all beginning to see significant wealth outflows in 2025, which is a worrying sign for Europe in general." "Millionaires are typically among the first to relocate when conditions deteriorate," the New World Wealth report states — making migration flows a leading indicator of future economic risks. Why millionaire migration matters HNWIs don't just bring wealth — they often create it. Many are entrepreneurs or investors who inject capital into local markets, buy property, and fund startups. According to New World Wealth, about 15% of migrating millionaires are founders, with the figure rising to over 60% among centi-millionaires and billionaires. "If one reviews the world's fastest-growing wealth markets over the past decade, it is noticeable that most of these countries have investment migration pathways and have been heavily aided by inward wealth migration," Volek said. But long-term success goes beyond visas, according to Volek; it's the combination of favorable tax policy, political stability, strong institutions, and quality of life that helps nations truly attract and retain global wealth. And what Volek called the "great wealth migration" is set to "accelerate," he said. "Its trajectory will be shaped by how effectively nations address the complex mix of economic, political, and lifestyle factors that drive these decisions, with investment migration serving as one element in broader competitive strategies for attracting and retaining global wealth."
Time Business News
15 hours ago
- Time Business News
Types of SEO in Digital Marketing
Ever wondered why some websites show up first when you Google something, while others are buried on page 10? You're not the only one. Most people don't know SEO comes in several flavors (not just one). In fact, there are multiple types of SEO and each one matters in different ways. By the end of this post, you'll know exactly which SEO strategies make a real difference for your business. We'll break down the types, explain why they matter, and show you what to focus on to build a strategy that actually works. On-page SEO is everything you can control directly on your website. Think of it like dressing up your content to make a great impression on search engines and visitors. What to focus on: Title tags and meta descriptions These lines are your site's first impression in search results. Clear, relevant titles and descriptions help people and Google understand what the page is about. These lines are your site's first impression in search results. Clear, relevant titles and descriptions help people and Google understand what the page is about. Keyword research and content optimization Use the actual words your customers are typing in. But avoid stuffing. Write naturally and answer real questions. Use the actual words your customers are typing in. But avoid stuffing. Write naturally and answer real questions. Internal linking Link to relevant pages within your site. This helps visitors explore more and helps search engines understand how your content fits together. Link to relevant pages within your site. This helps visitors explore more and helps search engines understand how your content fits together. Image optimization and alt text Make sure images load quickly and include descriptive alt text so search engines know what they show. Make sure images load quickly and include descriptive alt text so search engines know what they show. Schema markup This technical layer helps Google understand your content like whether it's a recipe, review, or event. It increases your chances of appearing in rich snippets. Quick wins: Look at your top pages and optimize the title and meta description. Add one or two internal links per page. Check image size and alt text. Off-page SEO covers everything that happens outside your website but still affects how Google sees you. It's like having other people vouch for your expertise. What to focus on: Backlink building Quality matters more than quantity. Links from respected sites show Google that others trust your content. Quality matters more than quantity. Links from respected sites show Google that others trust your content. Social media mentions While they don't directly improve rankings, mentions on platforms like LinkedIn or Facebook bring credibility and traffic. While they don't directly improve rankings, mentions on platforms like LinkedIn or Facebook bring credibility and traffic. Brand mentions and digital PR Getting talked about on news sites, blogs, or local listings helps build authority even without a direct link. Getting talked about on news sites, blogs, or local listings helps build authority even without a direct link. Guest posting Publishing content on other sites in your niche helps expose your brand and earn valuable backlinks. Publishing content on other sites in your niche helps expose your brand and earn valuable backlinks. Reputation management Monitor reviews, respond professionally, and fix negative feedback wherever it appears online. Common mistakes: Don't buy cheap backlinks. Avoid spammy directories or unrelated forums and never use link farms as that's the fastest route to penalties. Technical SEO makes sure search engines can find and read your site properly. Even the best content can't rank if Google can't access it. What to focus on: Site speed optimization Slow pages frustrate visitors and lower rankings. Slow pages frustrate visitors and lower rankings. Mobile-friendliness Search now happens mostly on phones. Your site must work well on small screens. Search now happens mostly on phones. Your site must work well on small screens. SSL certificate (HTTPS) Secure sites get bonus trust and better rankings. Secure sites get bonus trust and better rankings. XML sitemap and These files help search engines understand what's on your site and what to ignore. These files help search engines understand what's on your site and what to ignore. Fixing crawl errors and broken links Broken pages or inaccessible content harm your visibility. 2025 update: As AI tools grow smarter, technical SEO has become more important. Algorithms now favor fast, well-structured, error-free sites that offer a great experience. Local SEO helps businesses that serve customers in specific regions or have a physical presence (like stores or restaurants). It ensures you show up when people nearby search for what you offer. Key strategies for local SEO: Optimize your Google Business Profile with accurate address, phone number, hours, and images. Keep it updated. with accurate address, phone number, hours, and images. Keep it updated. Secure listings in local directories and citation sites. Encourage and manage customer reviews as responding to them boosts credibility. Optimize for 'near me' searches by including neighborhood names and local terms. Example: A small coffee shop can outrank Starbucks in local searches simply by properly managing its Google Business Profile, earning positive reviews, and including location-based keywords on its site. E-commerce SEO focuses on helping product pages rank well and attract customers who are ready to buy. What matters most: Optimize each product page with clear titles, bullet-point descriptions, images, and genuine (legit) customer reviews. with clear titles, bullet-point descriptions, images, and genuine (legit) customer reviews. Build a clean category structure so shoppers and search engines can easily navigate. so shoppers and search engines can easily navigate. Encourage user-generated content . Reviews build trust and also help boost your rankings. . Reviews build trust and also help boost your rankings. Use shopping schema markup to display your products with prices and images directly in search results. Pro tip: A good product description doesn't just list features, it explains what the product is and how it helps your target audience. Avoid copying manufacturer text. Unique, helpful content performs better and builds trust. When your business targets audiences in different countries or languages, international SEO helps ensure the right version of your site is shown to the right people. Key elements: Use hreflang tags to tell search engines which language or country version of a page to display. to tell search engines which language or country version of a page to display. Create localized content , not just direct translations. , not just direct translations. Choose between country-specific domains (like . or subdirectories (/uk/) based on your strategy. Common pitfall: Simply translating content doesn't convert. Adapting culture, tone, and currency matters just as much. In 2025, video is no longer optional. It's central to SEO strategy. Tactics to optimize video content: Optimize your YouTube titles, descriptions, and tags . . Submit video sitemaps to help search engines index your content. to help search engines index your content. Include transcripts or captions for accessibility and better keyword coverage. for accessibility and better keyword coverage. Design strong thumbnails to increase click-through rates. to increase click-through rates. Use video structured data to get your video featured directly in Google search results. Many sites miss out by ignoring image SEO even though images bring traffic and help with user experience. Essentials to cover: Use clear, descriptive alt text that includes the keyword when possible. that includes the keyword when possible. Name image files meaningfully (e.g. instead of IMG_123.jpg). Compress images for faster load times. Use structured data for images where possible (e.g. product markup or recipe photos). With voice search questions changing how people interact online, voice SEO becomes essential especially for hands-free or on-the-go users. What to focus on: Write content designed to win featured snippets , which often power voice answers. , which often power voice answers. Use FAQ-style layouts to match natural, question-based queries people use when speaking. to match natural, question-based queries people use when speaking. Focus on local voice searches, like 'where's the nearest coffee shop,' when applicable to your business. Content is where everything comes together. You can have a fast site, great backlinks, and perfect technical SEO but if your content doesn't help people, none of that matters. So, what is Content SEO? It's about creating pages, blog posts, guides, and resources that both your audience and search engines find valuable. Here's what that looks like: Search intent matching: You're answering the actual question behind someone's search, not just targeting a keyword. You're answering the actual question behind someone's search, not just targeting a keyword. Topic authority: Cover your subject well, don't just skim the surface. Show that you know your stuff. Cover your subject well, don't just skim the surface. Show that you know your stuff. Content depth: Go beyond the basics. Add helpful examples, tips, and real-world insight. Go beyond the basics. Add helpful examples, tips, and real-world insight. User engagement: Are people spending time on your content? Are they scrolling, clicking, and coming back? 2025 update: Long-form content that's focused, relevant, and helpful is winning more often than short, keyword-stuffed posts. Google's smarter now. It favors pages that actually solve problems . Whether you're writing product guides, blog posts, or FAQ pages, think of content as your opportunity to serve. Not sell. That's how you win trust, traffic, and rankings. There's more than one way to 'do' SEO. But not all methods are created equal. Some help you grow sustainably, while others might give you a quick win but risk getting you blacklisted. This is SEO done the right way. You follow Google's rules, focus on quality, and earn your rankings over time. You build long-term visibility without worrying about penalties or sudden drops. Examples of white-hat strategies: Writing genuinely helpful content Building backlinks through guest posting or PR Making your site fast, accessible, and mobile-friendly Using schema markup and internal linking properly Trying to trick search engines. It might work for a little while but when you get caught, the fallout is brutal. One Google update can wipe out all your traffic. And getting penalized is hard to recover from. Common black-hat tactics: Keyword stuffing (repeating the same word endlessly) Buying backlinks from shady sources Cloaking (showing one thing to Google, another to users) Using hidden text or links Tactics that aren't clearly against the rules but they're definitely pushing boundaries. Think of it as the grey area between smart and sneaky. What's allowed today might be penalized tomorrow. Search engines evolve, and gray-hat strategies can become black-hat overnight. Our take? If you care about long-term growth and building real trust, stick with white-hat methods. SEO is already competitive so you don't want to make it harder by taking risky shortcuts. SEO doesn't stand still and 2025 is already showing us how fast things can shift. If you want to stay ahead, you'll need to keep your strategy flexible. Here are two major trends worth paying attention to: More people are skipping traditional search altogether. Instead, they're turning to AI tools like ChatGPT, Perplexity, and Google's AI Overviews to get instant answers. What does that mean for your business? You're no longer just optimizing for Google but you're also optimizing for how AI tools pull and display information. Actionable tip: Create content that directly answers real questions. Think clear, concise, and complete. If your page can serve as a reliable answer, AI engines are more likely to pull it in. Not every search ends in a click anymore. Google often shows the answer right there on the results page. This includes: Featured snippets (those boxes at the top) Knowledge panels Maps results People Also Ask dropdowns If you're not ranking in those spots, you may not get seen even if you're technically 'on the first page.' How to adjust your strategy: Optimize for snippets by answering key questions early in your content Use proper formatting (like bullet points or tables) Include schema markup so Google understands your content better Pro tip: Don't obsess over click-through rates alone. Visibility and branding still matter even when users don't click. With so many types of SEO out there, it's easy to feel overwhelmed. But you don't need all of them which makes it easier for you to just shortlist the one(s) that are right ones for your goals. Start with a few basic questions: What kind of business are you running? (Local store, online shop, service-based, content creator?) (Local store, online shop, service-based, content creator?) Who are you trying to reach? (Local customers, international buyers, people on YouTube?) (Local customers, international buyers, people on YouTube?) What's your main goal? (More traffic, more sales, more visibility?) (More traffic, more sales, more visibility?) What resources do you have? (In-house team? Budget for tools or freelancers?) Business Type SEO Types to Focus On Any business (general) On-page, off-page, technical Local businesses Add Local SEO Online stores Add E-commerce SEO Content creators/bloggers Add Content SEO, Video SEO, Image SEO Going global Add International SEO No matter what kind of business you have, start with a solid foundation. Get your website healthy, create useful content, and build trust over time. From there, you can layer on more specialized strategies depending on your needs. Now that you understand the different types of SEO, you might be thinking, 'Okay, where do I actually begin?' You don't need to do everything at once. Here's a clear starting point that works for most businesses: Technical SEO Audit This is your foundation. Fix broken links, slow loading pages, and mobile issues. A healthy site is step one. On-Page Optimization Go through your main pages. Update your titles, meta descriptions, and make sure your content matches what your audience is searching for. Local SEO Setup (if applicable) Got a physical location or local service? Claim and optimize your Google Business Profile and get listed in local directories. Content Strategy Plan what content to create next. Focus on topics your customers care about and questions they actually ask. Link Building Start small. Reach out to industry partners, local directories, or write guest blogs to build credibility. You don't need to spend a fortune to get going. Here's a mix of free and paid tools to help: Need Free Tools Paid Tools (Worth It) Site audit Google Search Console, Screaming Frog Ahrefs, SEMrush, Sitebulb Keyword research Google Trends, AnswerThePublic Ubersuggest, Keywords Everywhere Local SEO Google Business Profile BrightLocal, Moz Local Content ideas AlsoAsked, Reddit Surfer SEO, Clearscope Backlink tracking Ahrefs (free tier) Ahrefs, SEMrush, BuzzSumo Impressions & Clicks → Use Google Search Console → Use Google Search Console Traffic Growth → Google Analytics → Google Analytics Keyword Rankings → Tools like Ubersuggest or SERPWatcher → Tools like Ubersuggest or SERPWatcher Backlinks → Ahrefs or SEMrush Don't just focus on measuring rankings but try to track what actually drives leads, calls, or sales . SEO is no longer just a nice-to-have. In 2025, its driving 53% of all website traffic, making it one of the most reliable ways to grow your business without constantly spending on ads. For every dollar businesses spend on SEO, they earn an average return of $7.48, with top-performing sectors like real estate and financial services seeing ROI above 1,000%. Even amid the rise of AI and zero-click searches, nearly 95% of clicks still happen on the first page of results and long-form content consistently gets more shares and backlinks. In plain terms: invest in helpful, well-structured content and strong fundamentals now, and you'll build consistent traffic and trust over time. Start with just two or three SEO types that match your goals and you'll be planting seeds for lasting growth. Run a technical SEO audit today. It's the best first step you can take. If you need expert support, consider partnering with a professional SEO company like Plyxio that offers global digital marketing solutions. Type of SEO Best For Time to See Results Difficulty Level Key Metric to Track On-Page SEO All businesses 1–2 months Easy Organic clicks Off-Page SEO Any business needing authority 3–6 months Medium Backlink growth Technical SEO Everyone 1–3 weeks (after fixes) Medium Site speed, crawlability Local SEO Brick-and-mortar/local services 2–4 weeks Easy Map rankings, reviews E-commerce SEO Online stores 3–6 months Medium–Hard Product page rankings International SEO Global audiences 3–6+ months Hard Country-specific traffic Video SEO Content creators, educators 2–4 weeks Medium Video views, watch time Image SEO Visual-heavy businesses 1–2 months Easy Image search traffic Voice SEO Service providers, local biz 3–6 months Medium Featured snippet presence Content SEO Blogs, info sites, educators 2–4 months Medium Engagement, time on page TIME BUSINESS NEWS
