‘World's most comfortable loafer' with ‘superior shock absorption' & classic Brit design is selling for £550 a pair
The 'Harley loafer' was designed by iconic British footwear firm Harrys London, which says the boot reduces pressure on muscles and bones by as much as 400 per cent.
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The new shoe, unveiled today in London, took three years to design and was created in collaboration with one of the capital's top podiatrists.
British men take an average of between 5,000 and 10,000 steps a day - causing natural wear and tear on the feet.
Putting too much weight on the feet is even considered a common cause of bone, joint and muscle-related injuries.
The new shoe uses a brand-new gel called Technogel to offer maximum comfort to wearers while still staying trendy.
The loafer was put through its paces by foot expert Ron McCulloch, who said: 'The key thing about the Harley shoe is that it offers significantly more additional shock absorption and stability compared to other types of shoe on the market.'
'The shoe could potentially be very valuable for people who suffer from foot or heel pain and or are likely to develop either as a consequence of their foot structures.'
James Moore, Founder of the Marylebone Health Group, which aided the design, added: 'We've applied the latest in biomechanics and sports science to create footwear that doesn't just look exceptional but actively enhances the way people move and feel."
Harrys London counts A-listers including Jason Isaacs, Sam Claflin, Donald Glover and Sam Fender among their list of clients.
The firm's boss Sean Dixon said: 'The brand has sold over 100,000 pairs of loafers to in-the-know Londoners for nearly 25 years and has built up a loyal A-list and discerning clientele.
'The Harley was the natural step for us – responding to customer demand for comfort but with no compromise on style.'
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