Luxury brand Louis Vuitton suffers massive data breach

Sky News AU

5 days ago

French luxury house Louis Vuitton has been the victim of a large data breach which revealed the personal information of Aussie shoppers, including clients' home addresses and passport numbers.
The high-end label, best known for its iconic monogram handbags and accessories, was the victim of a data breach by an unauthorised third party on July 2.
In recent days, reports have emerged that clients in South Korea, Turkey, the United Kingdom, Italy and Sweden were impacted by the breach.
On Tuesday, it was confirmed that Aussie customers have also been tied up in the security breach.
In a client email obtained by SkyNews.com.au, Louis Vuitton confirmed clients' first and last name, gender, country, phone number, email address, postal address, date of birth, purchases and preferences data, and passport number were exposed in the breach.
The French luxury house clarified that no financial information was stolen during the breach.
"Dear Client, We regret to inform you that an unauthorised third party temporarily accessed our system and obtained some of your information," the email said.
"On July 2, 2025, we became aware of a personal data breach resulting from the exfiltration of certain personal data of some of our clients following an unauthorised access to our system.
"We would like to assure you that our cybersecurity teams have taken care of the incident with the utmost diligence and attention.
"Technical measures were immediately taken to contain the incident after its occurrence, notably by blocking the unauthorised access. Louis Vuitton teams are mobilised to cooperate with the competent authorities which have been notified."
Louis Vuitton also warned customers to remain vigilant against any suspicious communication which could be linked to the stolen data.
"We warmly recommend that you remain vigilant against any unsolicited communication or other suspicious correspondence, including emails, phone calls or text messages," the company said.
"While we have no evidence that your data has been misused to date, phishing attempts, fraud attempts, or unauthorized use of your information may occur. You should never disclose your Louis Vuitton password to anyone, and you can rest assured that Louis Vuitton will never ask you to disclose it."
Collecting and storing customers' details and purchase history is an industry-standard practice for most companies selling pricey wares, which rely on cultivating lucrative client-customer relationships.
Louis Vuitton is one of several companies under the banner of French conglomerate LVMH, which also incorporates the likes of Dior and Tiffany & Co.
Both Dior and Tiffany & Co. have been hit by similar breaches in recent months amid a broader wave of cyberattacks targeting customer information.