Blake Lively's business takes a hit as Taylor Swift fans boycott products over allegations in Baldoni lawsuit

Time of India

31-05-2025

HighlightsBlake Lively's brands, Blake Brown and Betty Booze, are experiencing significant sales declines due to backlash from Taylor Swift's fans following a legal dispute involving Justin Baldoni. Sales of Blake Lively's hair care line, Blake Brown, have reportedly dropped by up to 78%, with projections indicating total sales could fall below $15 million by 2025. Allegations surfaced that Blake Lively attempted to pressure Taylor Swift for public support, leading to widespread boycotts from Swifties, further damaging her brand's reputation.
From the moment the legal drama unfolded,
Blake Lively
has been deep in controversy. Backlash, criticism, and abandonment are at the heart of the disputes.
Blake Lively's once-thriving brands are facing significant backlash, and it's all due to her feud with Taylor Swift. After explosive claims surfaced in Justin Baldoni's lawsuit, Swift's devoted fans abandoned Lively.
Blake Lively's brands,
Blake Brown
and Betty Booze, are seeing significant sales drops as a result of allegations related to the
Justin Baldoni lawsuit
. The numbers now reveal the extent of the damage.
What sparked the backlash against Blake Lively?Swifties are boycotting her products following accusations that she pressured Taylor Swift to publicly defend herself.
Lively is trying to promote a number of things that millions of Swifties don't want to use. Sales of Blake Brown, Lively's hair care line, and Betty Booze, her line of alcoholic beverages, fell significantly in the aftermath of the lawsuit.
But when Baldoni's attorney, Bryan Freedman, publicly claimed that Lively attempted to coerce Swift's hand in order to preserve her own reputation, it was the final straw.
How much have her brands lost in sales?Sales of Lively's haircare line, Blake Brown, fell by up to 78% after what she calls a "social manipulation campaign," according to her initial lawsuit.
The abrupt and unanticipated negative media campaign against Ms. Lively, according to the complaint, "depressed retail sales of Blake Brown products by 56-78 percent based on internal sales projections,' as per a report by NewsNation.
This sharp decline was entirely inconsistent with the high satisfaction ratings that Blake Brown products obtained in the substantial consumer testing conducted prior to launch or its early success following launch, as per the complaint.
This week, however, Puck revealed that Target, which sells the Blake Brown collection, is experiencing sharp declines in consumer sales.
Are Taylor Swift's fans influencing the boycott?According to a report published by Puck this week, Lively was being accused by Baldoni's legal team of attempting to use a hair and body mist, Blake Brown's first new product since last summer, to blackmail Taylor Swift, into giving Lively public support or else "risk the release of a decade's worth of private texts between the stars."
Swifties were not amenable to this and avoided any interaction with Lively.
Puck was informed by a Target insider that Blake Brown's total sales in 2025 will be "less than $15 million." "It went from a $100 million brand to a $15 million brand.' Blake Brown "is a non-conversation" at Target. Neither Taylor Swift's admirers nor any of their mutual friends are endorsing Blake Lively over her.
FAQs
Why are fans boycotting Blake Lively's brands?
Swifties are avoiding her products following allegations that she attempted to press Taylor Swift during a legal dispute.
How bad are Blake's businesses' sales losses?
Her haircare line's sales have reportedly dropped by up to 78% and are expected to fall below $15 million by 2025.