Fans alarmed as frail influencer collapses during livestream
The social media influencer was conducting a makeup tutorial when she slumped back on her sofa and appeared to gag.
The 30-year-old blamed 'stress' and admitted she 'wasn't feeling that great' before abruptly ending the stream.
The heartbreaking footage has since been seen by millions and commentators have taken to social media to express concern.
Days later, Eugenia's close friend and influencer Jeffree Star - who boasts 7.9million TikTok followers - admitted she was 'clearly not ok' and that viewers had 'no idea what she's going through.'
Based in Los Angeles, Eugenia shares fashion and beauty content with her 2.7 million TikTok followers, 720,000 on Instagram and 2.1 million subscribers on YouTube.
She rarely addresses her body or diet but has previously spoken about her struggles with eating disorders.
Since she began posting on YouTube in 2013, viewers have repeatedly voiced concern over her extremely thin appearance.
There have even been petitions calling for her to be banned by social media platforms to force her to seek help for eating disorders.
'She genuinely looked so scared before she ended that live,' one TikTok user wrote, following the appearance.
'That stare she was doing when she sat back was so scary and upsetting. I think this is the worst I've seen her,' said another.
Some comments were even darker, with fans expressing fears that Eugenia may not have long left.
'We all know exactly what is going on and it's horrifying,' added a third.
Health professionals warn that extreme fatigue, difficulty concentrating and a gaunt appearance can be signs of serious medical conditions, including malnourishment as a result of severe, long-term food restriction.
As well as causing low mood and energy, it can result in muscle loss, which raises the risk of falls, mobility problems and weakened immunity - making infections more likely.
Severe depletion of subcutaneous fat, which lies just beneath the skin, can also lead to pressure sores and delayed wound healing.
Responding angrily to what appeared to be incessant questions from fans speculating about her health, Star said: 'People love tearing others down even when they're at their worst.
'It's a given that things aren't ok. It's a given.
'You don't know what's happening behind the scenes. You don't know the steps that I've taken, the phone calls I've had, the things that I'm doing. You have no idea.
'When I said she was okay yesterday it was so you would shut up. Clearly she's not okay and I love her... and I will be here for her and I am here for her.
'You have no idea what she's going through. Show a little compassion, show a little kindness.'
Two pre-recorded videos have appeared on Eugenia's account since the incident — though fans claim one was filmed at least a year ago.
She has not returned to TikTok Live since.
Eugenia received treatment for an eating disorder in 2019, reportedly following an intervention by concerned friends.
Later that year, she confirmed she had 'an eating disorder' in a widely viewed interview with fellow YouTuber Shane Dawson - a video that has since been watched more than 30 million times.
In an interview with U.S. psychotherapist and YouTuber Kati Morton, Eugenia admitted she was no longer in 'super-constant therapy,' but added: 'Whenever I do feel like I'm struggling, I am able to talk to a therapist and message her.'
She has not, however, mentioned since if she has received any further treatment.
In the UK, eating disorders, including bulimia, anorexia and binge eating disorder, affect some 1.25 million people.
Damning new figures released last August also showed children's eating disorders had doubled in under a decade.
Experts have also repeatedly raised concerns that the impressionable minds of children and young adults are being easily swayed by social media.
Last year, Australian researchers found watching even 10 minutes of videos on TikTok can negatively affect a woman's body image.
Experts at Charles Sturt University in New South Wales surveyed 273 women aged 18 to 28 on their body image and beauty standards, before splitting them into two groups.
The first watched eight-minute compilations of TikTok videos that included those glorifying eating disorders, dubbed 'pro-anorexia' content.
The other's eight-minute compilation included videos involving nature, cooking and comedy.
While both groups later reported a decrease in body image satisfaction, those exposed to pro-anorexia content saw the largest drop.
Writing in the journal Plos One, the researchers warned that young women exposed to pro-anorexia content on TikTok could face an increase risk of developing disordered eating.
In 2023 TikTok was warned it was not moving swiftly enough to strengthen its content policies after a study found its recommendation algorithm pushed self-harm and eating disorder content to teenagers within minutes of them expressing interest in the topics.
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