Target announces July Circle Week promotions as boycotts persist
For the second time this year, Target is running its Circle Week promotion.
The deals run from July 6 to 12, offering discounts on some of the retailer's most popular items. Select products will be discounted up to 50% off, including back-to-school items.
As usual, members of the paid Target Circle 360 program get early access to the deals, with the sales becoming available on July 5. Teachers and students can get 50% off a one-year membership.
Each day of the promotional week comes with a deal of the day promotion, featuring a steeper discount. This go-round, there will be three items marked down for the deal of the day on each of the seven days. Additionally, Target gift cards will be 10% off throughout the week.
A preview of the discounts — 40% off tech and gaming items, 30% off select backpacks, BOGO deals on grocery items — can be found on the company's website.
As was the case when the company's first Target Circle Week promotion of the year took place, the campaign lands amid a boycott.
While the protests aren't as loud as they were earlier in the year – in the immediate aftermath of Target ending diversity, equity, and inclusion (DEI) programs – the boycott persists.
On Tuesday, Nekima Levy Armstrong wrote an op-ed in the Star Tribune, noting that the company continues to face challenges around tariffs, inflation and other consumer changes. However, Target has failed to address concerns about the shuttering of those programs, despite the public outcry.
In the wake of George Floyd's murder, Target launched DEI programs, touting them as a company value and commitment, before doing away with them just days after President Donald Trump was sworn in for his second term. However, Target says that it had planned to end its programs at this time, and its actions were not a response to Trump's crusade against DEI programs.
"Target has not only lost the trust of the Black community. They've also alienated a wide swath of progressive consumers — many of them women — who feel betrayed, disgusted and done," Armstrong writes. "DEI isn't a marketing campaign."
Target's sales fell almost 3% in the quarter that took place from February to April, after DEI-related boycotts started, per the Star Tribune. Its stock price has fallen to where it was in 2019, erasing significant gains made during the pandemic.This story was originally reported by Bring Me The News on Jul 2, 2025, where it first appeared.
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