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Rs 21,000 Cr To Indian Creators! YouTube's Big Bet

Rs 21,000 Cr To Indian Creators! YouTube's Big Bet

NDTV02-05-2025

At WAVES 2025, YouTube announced a game-changing payout: Rs 21,000 crore to Indian creators - and an Rs 850 crore commitment to build a true "Creator Nation."
Gautam Anand, VP of YouTube APAC, speaks with Arun Singh about this bold India bet, how the platform is navigating AI in creativity, and the rise of regional voices from tier-2 and tier-3 towns.
Stay till the end for a fun Like, Share, Subscribe segment - where Gautam chooses between cat videos, unboxings, and more.
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