Dubai Rises to 7th Most Costly City for the Ultra‑Wealthy
Dubai has climbed to seventh place worldwide among the most expensive cities for high-net-worth individuals, according to Julius Baer's Global Wealth and Lifestyle Report 2025, up from 12th last year. This marks the largest ascent within Europe, the Middle East and Africa, even though local currency prices rose by just 1 per cent.
The report evaluates the cost of living for HNWIs using a 'Lifestyle Index' that covers 20 goods and services ranging from property and cars to legal services and education. In Dubai, steep increases in big-ticket sectors—13 per cent for car prices and 17 per cent for residential property—have driven the city's rise in rankings, reinforcing its appeal to affluent migrants.
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Regionally, EMEA now accounts for over half of the top ten most expensive cities for HNWIs. London, Monaco and Zurich also climbed the rankings, securing second, fourth and fifth positions globally. Dubai's dramatic move to seventh place complements these traditional wealth centres, overtaking cities such as Shanghai and New York.
Globally, Singapore remains the costliest city for wealthy lifestyles, with London and Hong Kong following in second and third place. While overall prices in US dollar terms fell by 2 per cent—driven by a 3.4 per cent decline in the cost of goods—Dubai defied this trend with its sharp price hikes in luxury property and automotive sectors.
Dubai's real estate sector experienced exceptional growth in 2024, with property sales value surging by 27 per cent year-on-year. Concurrently, the number of millionaires in the emirate more than doubled over the past decade, now exceeding 80,000, accompanied by a rise in centi-millionaires and billionaires.
Julius Baer attributes this shift to the emirate's strategic appeal to mobile elites via residency schemes, minimal personal taxation and a vibrant lifestyle combining beachfront living, upscale services and robust business potential. Luxury dining, designer fashion, fine jewellery and experiential spending remain in high demand, even as global consumption for goods softens.
Beyond wealth rankings, the report highlights evolving HNWI priorities, with growing emphasis on both physical and financial longevity. Across regions, including Asia and North America, wealthy individuals are increasingly investing in wellness, advanced healthcare and long-term wealth preservation.
As Dubai solidifies its position among global wealth hubs, analysts expect its progressive trajectory to continue. Julius Baer suggests that it may soon challenge top-tier cities like Singapore or London if growth in luxury sectors and affluent residency persists.
Despite global economic headwinds—such as trade tensions, slowing consumption and geopolitical uncertainties—the emirate's ability to attract HNWIs has remained strong, positioning it as a dominant destination for global mobility and wealth settlement.
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