Dance Icon Julianne Hough Partners with Icelandic Glacial™ in Brand's First Major Celebrity Partnership
LOS ANGELES, June 11, 2025 /PRNewswire/ -- Icelandic Glacial™, the naturally alkaline, super-premium spring water from Iceland, is thrilled to announce its first-ever major celebrity partnership with celebrated dancer, actress, and wellness entrepreneur Julianne Hough. This milestone collaboration will elevate the brand's visibility and further amplify its campaign, "You Are What You Drink, Be Exceptional."
Through this partnership, Icelandic Glacial aims to inspire consumers to lead exceptional lifestyles, starting with the water they drink. Hough, known for her dedication to health, movement, and wellness, perfectly embodies the brand's commitment to quality and mindful living. As part of the campaign, she will lead a social media initiative that encourages followers to engage with the "Be Exceptional" message. Hough will share exclusive content about her personal approach to wellness while highlighting the benefits of Icelandic Glacial's naturally sourced water.
Renowned for its exceptional purity, Icelandic Glacial water is sourced directly from the legendary Ölfus Spring in Iceland, one of the world's most sustainable natural water sources. With a naturally high pH of 8.4 and a refreshingly crisp taste, Icelandic Glacial provides premium hydration with a steadfast commitment to sustainability.
"At Icelandic Glacial, we are dedicated to providing not only the highest quality water but also inspiring individuals to live their best, most exceptional lives," said Michelle Grieco, VP of Marketing at Icelandic Glacial. "Julianne Hough perfectly embodies this philosophy—her passion for wellness and motivating others aligns seamlessly with our brand's mission."
"Harnessing energy and prioritizing movement are two of my life's passions," said Hough. "However, I can't do either without maintaining a healthy and vital lifestyle – and that starts with hydration. I look forward to this partnership with Icelandic Glacial, a brand that shares my mission to inspire others to embrace their full potential."
In addition to the PET line, the collaboration will also highlight Icelandic Glacial's latest launch: a line of aluminum cans featuring still water, classic sparkling, and globally inspired sparkling flavors, including Sicilian Lemon, Tahitian Lime, and Tarocco Blood Orange. Available in sleek 330 mL cans, these lightly carbonated beverages are zero-calorie, zero-sugar, and offer a refreshing, sustainable option for on-the-go hydration. The partnership will also showcase Icelandic Glacial's super-premium sparkling and still spring waters in uniquely designed glass bottles, available in 330- and 750-mL sizes, providing packaging choices for consumers.
For more information on Icelandic Glacial, visit www.icelandicglacial.com. Follow the campaign on Instagram @IcelandicGlacial and join the conversation using #BeExceptional.
About Icelandic GlacialIcelandic Glacial™ is a super-premium natural spring water sourced from the certified sustainable Ölfus Spring in Iceland, formed over 5,000 years ago and protected by a barrier of lava rock. This exceptionally pure water boasts a naturally low mineral content and a high alkaline pH of 8.4. Certified free of all contaminants—including PFAs, also known as "forever chemicals"—Icelandic Glacial delivers unmatched purity. It also holds the distinction of using 100% natural green energy in both product and operation. To discover more about the Purest Tasting Water on Earth™, please visit www.icelandicglacial.com, like us on Facebook @IcelandicGlacial, and follow us on Instagram @IcelandicGlacial.
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SOURCE ICELANDIC GLACIAL
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