Why Adam Cliff Won't Open Another Samsen Restaurant in Hong Kong
The Samsen restaurant group is one of Hong Kong's standout success stories of the past decade, with daily queues outside each of the three outlets a testament to the enduring popularity of the Bangkok-style food and casual hip vibe.
Yet Adam Cliff, the chef-owner of the group, has no plans to open a fourth iteration — in Hong Kong, at least. An expansion to Australia is possible, however, as is a different concept locally.
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