New Crocs UK campaign celebrates women's Euros fanbase
It's all about the new generation of female fans 'who express their love for the game through fashion, community and self-expression'.
The campaign captures how 'real fans across the UK celebrate female football in their own unapologetic way', with the Crocs Classic Clog 'as their go-to footwear for comfort, self-expression and customisable flair thought Jibbitz charms'.
The campaign featuring Lirian Santos, English-Brazilian freestyle footballer, and her story that 'celebrates the beauty of her two cultures'.
A Brazilian-themed BBQ is 'her way of bringing friends together — celebrating the game, backing the English team, and expressing her unique identity' — all while confidently wearing her Crocs Classic Clogs, fully customised with those popular charms.
It's been a busy summer for the brand, opening a London outlet store for the first time in June with a store at Wembley Park's London Designer Outlet.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
LeMonde
18 hours ago
- LeMonde
Avignon Festival 2025: An edition marked by emotion and fragility
The image was sublime: a red satin high heel rising into the night, disappearing into skies as vast as those in Le Soulier de satin ("The Satin Slipper"), by Paul Claudel. There were many similarly powerful emotions during the 2025 edition of the Avignon Festival, the 79 th, which closes on Saturday, July 26. A biblical downpour on the Cour d'Honneur of the Palais des Papes. A Brazilian song that wrung the heart, "Sonhos" by Caetano Veloso, to express a father's love for his daughter. The words of Mahmoud Darwish or those of Gisèle Pelicot, both delivered with the same dignity, ringing out in the night, speaking to the endless disasters of the Israel-Palestine conflict and the culture of sexual violence. These emotions experienced under the Avignon stars in southern France emerged from a festival that, overall, leaves a slight feeling of disappointment, especially regarding the dance program, which accounted for around a third of this year's schedule, and the shows presented in the context of the festival's featured language, Arabic. That did not stop the 2025 edition from breaking attendance records, with an unprecedented fill rate exceeding 98%.
Fashion Network
a day ago
- Fashion Network
England football shirts fly off shelves as Lionesses prep for Euros final
Good news for US sportswear giant Nike and retail operator Fanatics. Supporters of The Lionesses — England's women's football team — have been scrambling to buy the replica shirts ahead of their appearance in the Euros finals on Sunday (27 July) against Adidas -sponsored Spain. New data from Adobe has revealed that online sales of England shirts surged by 750% following the Lionesses' last-gasp semi-final victory on Tuesday (22 July) when compared to average daily levels over the past 30 days. This surge is 6% higher than the spike seen after the Lionesses' World Cup semi-final victory in 2023, showing 'how major cultural moments can drive significant uplift in online spending', said Adobe. Meanwhile, shirt sales, alongside other merchandise, are confirmed far higher than during the team's 2023 World Cup run, reports City AM. Global retailer Fanatics, which operates England's official stores, said its sales of Lionesses' products were up 41% compared to the same stage of the last major tournament. It said consumer demand has gathered pace with sales increasing 26% week-on-week as the Lionesses have progressed in the tournament as the team competes in its third consecutive major final in six years. Since the Euros tournament began, search demand for women's football shirts have also soared 400% as fans across Europe 'are in the grip of the 'Lioness Effect' ahead of the final', according to data from Net World Sports. It reveals that 28% of football kit revenue through its platform have come from women since the Euros began.
Fashion Network
a day ago
- Fashion Network
England football shirts fly off shelves as Lionesses prep for Euros final
Meanwhile, shirt sales, alongside other merchandise, are confirmed far higher than during the team's 2023 World Cup run, reports City AM. Global retailer Fanatics, which operates England's official stores, said its sales of Lionesses' products were up 41% compared to the same stage of the last major tournament. It said consumer demand has gathered pace with sales increasing 26% week-on-week as the Lionesses have progressed in the tournament as the team competes in its third consecutive major final in six years. Since the Euros tournament began, search demand for women's football shirts have also soared 400% as fans across Europe 'are in the grip of the 'Lioness Effect' ahead of the final', according to data from Net World Sports. It reveals that 28% of football kit revenue through its platform have come from women since the Euros began.
