
French antitrust watchdog fines Shein €40m over misleading discount claims
The agency said Infinite Style E-Commerce, which handles sales for the Shein brand, had misled customers about discounts, and that the company had accepted the fine.
In a statement, China-founded Shein said the antitrust agency had informed Infinite Style Ecommerce Co Ltd (ISEL) of issues related to discounts and environmental claims in March last year, and had taken corrective action within the following two months.
"All of the points raised have therefore been resolved more than a year ago," Shein said in a statement. "ISEL takes very seriously its legal and regulatory obligations in France."
Reuters

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