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Forbes
13 minutes ago
- Forbes
The ‘Nothing Beats A Jet2 Holiday' TikTok Trend, Explained
Millions of TikTok users in recent weeks have heard—repeatedly—a British woman declare 'nothing beats a Jet2 holiday,' a viral sound stemming from a years-old advertising campaign for British airline Jet2 that has gained new life as users set the sound to videos depicting vacation disasters or other unexpected moments. The "Nothing beats a Jet2 holiday" sound has gone viral on TikTok. (Photo by Joan ... More Valls/Urbanandsport/NurPhoto via Getty Images) NurPhoto via Getty Images For weeks, many TikTok users' For You Pages have been dominated by a familiar sound—a brief audio clip of British singer Jess Glynne's 2015 hit, 'Hold My Hand,' followed by a British woman's declaration that 'nothing beats a Jet2 holiday,' who boasts about the money people can save by booking Jet2 vacations. Jet2, a low-cost British airline that offers vacation packages through subsidiary Jet2holidays, has used Glynne's song in commercials for years, and the viral TikTok sound comes from a 2024 commercial narrated by voice actress Zoe Lister. Despite the audio's upbeat mood, most of the videos that have gone viral depict shocking or disastrous moments, like a person getting knocked over by the splash from a water slide, a woman almost getting hit by a rebounding axe at a throwing range and an elephant grabbing a woman's face with its trunk as she vacations in Thailand. The most-liked video that uses the sound, which has racked up a huge 35 million likes, shows someone opening an expansive curtain in what appears to be a hotel room only to reveal a surprisingly small window. In recent days, social media users have used the sound to accompany videos of various disasters, including videos of flooding in the New York City subway amid heavy rainfall. Following the video of a user revealing a tiny hotel window, the second-most-liked video (14.6 million) using the Jet2 sound depicts a user whose phone is stuck on a ledge, which they attempt to retrieve using a broom and a dustpan—only for the handle of the dustpan to break off after they manage to push the phone into it. Another user racked up 14.3 million likes using the audio set to a video of a man appearing to talk to a wall at a party. The next most-liked video depicts a person getting knocked over by a splash at a water park, which has 12.9 million likes. In the fifth-most-liked TikTok post, with 12 million likes, a woman used the sound in a video of her small dog, which is motionless and appears uncomfortable as it wears a harness that is attached to a hook on a door, several feet off the ground. Big Number 1.4 million. That's how many TikTok videos have been posted using the viral 'Nothing beats a Jet2 holiday' sound. Many of the most popular videos that use the sound have amassed tens of millions of likes. Jet2, as well as the ad's narrator Lister and Glynne, have all capitalized on its newfound success. Jet2 has posted a few videos in recent weeks that use the viral sound, and the company is advertising a vacation package deal on its website, which users can access by using a code that references the viral ad. The ad has rocketed Lister to internet stardom, as she has made numerous media appearances in recent days performing her viral narration. On Monday morning, Lister and Glynne met for the first time on the British radio channel, Capital FM, where they performed the viral sound together. Jet2 also sponsored an LGBTQ pride festival in Leeds over the weekend where drag performers held signs that read, 'Nothing beats a Jet2 holiday,' while Lister performed her narration onstage. Glynne has referenced the viral trend onstage at some of her concerts, according to videos on TikTok. While performing 'Hold My Hand' last week, Glynne teased fans, stating, 'If I see anyone doing that video…' as attendees shouted Lister's narration while Glynne sang. Glynne has also used the trend to promote her own music. To boost her newly released song, 'Back To Me,' the singer posted on Instagram: 'How mad! It's £200 off for a family of 4 when you go listen to BACK TO ME!' In some videos that have gone viral on social media, DJs have played the viral audio at nightclubs. How Did The 'jet2 Holiday' Sound Go Viral? The viral sound stems from an advertising campaign Jet2 launched in 2022, but it didn't become a social media phenomenon until this summer. The company said in a press release in December 2022 it would launch a new slate of commercials using Glynne's song to advertise Jet2 holiday packages. In a commercial the company aired in early 2024, Jet2 boasts a deal for families looking to save money on a vacation, telling them they can save £50 (or roughly $68) per person—or £200 (about $270) for a family of four—if they book through Jet2holidays, the airline's vacation package seller. The commercial now has 2.4 million views on YouTube. It's unclear which video was the first viral 'Jet2 holiday' TikTok, but some videos using the sound had gone viral as early as May, including one in which a woman tumbles down a sand dune, which garnered nearly 10 million likes. Key Background Jet2 has a long history of using Glynne's hit 'Hold My Hand'—which has not always made its passengers happy. In 2018, NME reported some passengers on Jet2 flights had taken to social media to complain the airline was overusing Glynne's hit, both in commercials and on its airplanes. Glynne, in August 2018, addressed the complaints, stating on a British radio show she agreed to let Jet2 use her song but she didn't know they would use the song so frequently, telling listeners she apologizes 'if it annoys you.' At the time, a Jet2 spokesperson told NME: 'Our 'Hold My Hand' concept is very popular with customers, and we receive a huge amount of positive feedback about both the advert and the song.' In March, Glynne celebrated the 10-year anniversary of releasing 'Hold My Hand' in a post on Instagram, stating: 'Here's to another 10 years and here's to Jet2 blasting it in everyone's ears!' Glynne's song was a chart-topping hit in the United Kingdom, and it was a smaller hit in the United States, reaching No. 86 on the Billboard Hot 100 in 2015 and earning a platinum certification by 2018. Further Reading Meet the voice behind the viral ad campaign taking the internet by storm (CNN)
Yahoo
an hour ago
- Yahoo
German govt looks to roll back tax hike on flights
Germany's government signalled Monday that it may reverse a rise in the tax applied to passenger flights as it steers a pro-business turn in Europe's top economy. Airlines have long complained that the charges in Germany -- aimed in part to reduce carbon emissions -- are among the highest in Europe, harming competitiveness. "The increase in the air travel tax must be reversed," said Christoph Ploss, the federal government's tourism coordinator, in an interview with the Bild daily. "Hard-earned holidays to Mallorca must not become unaffordable," he added, refencing the Spanish island which is a popular holiday destination. Germany last hiked the duty in May 2024, with the levy for short-haul flights hitting 15.33 euros ($17.88), up from 12.73 euros, and that for long-haul routes soaring to 70.83 euros from 58.06 euros. For comparison, France is planning to increase its tax on economy-class flights to destinations within Europe to 7.30 euros, up from 2.63 euros now. Last year's increase under Germany's then-chancellor Olaf Scholz has brought in almost two billion euros since it was imposed but also led to anger from airlines. Irish budget carrier Ryanair and German rival Eurowings warned late last year that they were considering cutting numerous routes to and from Germany, citing what they called excessive taxation. Reversing the tax rise as part of the 2026 budget is now being discussed between Germany's ruling coalition parties, the conservative CDU/CDU and the centre-left SPD, Bild reported. Chancellor Friedrich Merz of the CDU has tried to forge a pro-business course to revive a sluggish economy, introducing tax breaks for business investment and promising to reduce bureaucracy. lep-vbw/fz/rmb Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Vogue
an hour ago
- Vogue
This Artist-Run Mallorca Hotel Gives the Farm-to-Table Movement Its Flowers
Photo: Laura Prim Mallorca and the space she's cultivated with von Stein and her team here—all natural light, golden sunsets, and sparkling seas has heavily influenced Bellm's own creative work. It's an evolved aesthetic that's articulated in Bellm's paradisiacal book, La Isla. (Now on its third edition). Other photographers and brands often book the hotel for shoots in the winter. They also host artist residencies, with the creatives making their own additions to the hotel's vibe: L.A. artist Laura Sotowalls's ashtrays are dotted around, the walls are adorned with an eclectic paintings, and hand-painted ceramics are in every room. (Some staff have even received tattoos from visiting artists.) Books and magazines from Lopez and Bellm's own archive—about faith, art, and local flora—decorate the suites' coffee tables. 'There's no stereotype of a person here—we've got the super cool fashion crowd, a family from Hawaii, some bikers who just came upon us,' says Bellm. 'I wanted to create a space for everyone to feel welcome that I wished for the island when I first came. Everyone is able to experience our vision of luxury.' Luxury, defined by Hotel Corazón, means panoramic views instead of wall-mounted TVs, and head chef Eliza Parchanska's flower-adorned, heartfelt cooking, which features produce plucked from Emma Phillips's farm just yards below the kitchen. It's slow morning group yoga and lively guest conversations by the glittering pool, as two donkeys watch on. It's staff that remember your favorite cocktail by the pool, drop extra bread on your table for the last swipes of hummus before you ask, and bring you rare citrus from the garden you've never tasted before. 'The amount of engagements here is unbelievable—and the relationships formed and love stories that happen,' says Bellm. 'It's an aptly named hotel, I think.' ('Corazón' translates to 'heart.') Across dinner on my last evening, there are two birthdays and an anniversary. On my final morning, a couple quietly enjoyed their wedding breakfast. It's Eliza Parchanska's second season as head chef, collaborating with farmer-in-residence Emma Philips (formerly of L.A.'s Flamingo Estate and Big Sur's Esalen Institute) to use organic produce from the hotel's farm. Their focus is on both cultivating sustainability and its own new culinary traditions—Bellm and I take a walk through the farm, seeing fat tomatoes and juicy peaches, as well as their first ever yield of bananas, and rare varieties of kumquats and buddha's hand citrons, all emerging from rows of trellises and beds Philips and Bellm have worked hard to upkeep. Parchanska says her mission has always been to create a healthy seasonal menu using local products that elevates the hotel's food offering from the rest of the island, blending her Eastern European background with Mallorcan cuisine.
