Boat expands smartwatch offering with new model launch
The fictional 'Baap of All Times Smartwatch' includes a set of quirky features designed around everyday dad behaviour. These include a thumbs-up auto-reply mode, flight alerts timed eight hours in advance, a DadBot AI for constant dad jokes, and a yoga mode tailored to laughter sessions. The device also dismantles itself every Sunday to encourage DIY activity, features WA-style good morning wallpapers, and includes a heart rate monitor that spikes when stock markets dip.
'Dads don't say much, but they've been saying this all along, with a thumb's-up," said a spokesperson for Boat in a press release. "We wanted to turn that insight into something meaningful and hilarious. This watch is packed with features they'll laugh at, relate to, and genuinely use.'
The campaign is anchored by a fast-cut film showcasing fathers across generations using the device, now available on leading quick commerce platforms. With this launch, Boat continues to blend function and pop culture to deepen relevance among digitally savvy Indian consumers.
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